Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Rico Dwi Saputro
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KEPUASAN PELANGGAN DITINJAU DARI STORE ATMOSPHERE, VARIASI MENU, DAN PELAYANAN PADA COFFEE SHOP KAPAL KOPI KARANGANYAR Rico Dwi Saputro; Siti Maryam; Sri Hartono
JURNAL ILMIAH EDUNOMIKA Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v5i2.1924

Abstract

This study aims to prove the simultaneous and partial effect of Customer Satisfaction in terms of store atmosphere, menu variations and service on Coffee Shop Kapal Kopi Karanganyar. This research is quantitative descriptive. The population is all Coffee Shop Kapal Kopi Karanganyar buyers. The number of samples used by Sugiyono's guidelines, amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The concluded of this researched is store atmosphere, menu variations and service significantly towards customer satisfaction for Coffee Shop Kapal Kopi Karanganyar. Keywords : Customer Satisfaction, Store Atmosphere, Menu Variations, Service.
Co-Authors Siti Maryam Sri Hartono