Jurnal Ilmiah Edunomika (JIE)
Vol 5, No 02 (2021): EDUNOMIKA : Vol. 5, No. 2, 2021

KEPUASAN PELANGGAN DITINJAU DARI STORE ATMOSPHERE, VARIASI MENU, DAN PELAYANAN PADA COFFEE SHOP KAPAL KOPI KARANGANYAR

Rico Dwi Saputro (Unknown)
Siti Maryam (Unknown)
Sri Hartono (Unknown)

Article Info

Publish Date
13 Aug 2021

Abstract

This study aims to prove the simultaneous and partial effect of Customer Satisfaction in terms of store atmosphere, menu variations and service on Coffee Shop Kapal Kopi Karanganyar. This research is quantitative descriptive. The population is all Coffee Shop Kapal Kopi Karanganyar buyers. The number of samples used by Sugiyono's guidelines, amounting to 100 respondents, the sample was taken by purposive sampling technique. The data analysis technique used in this study was multiple linear regression analysis. The concluded of this researched is store atmosphere, menu variations and service significantly towards customer satisfaction for Coffee Shop Kapal Kopi Karanganyar. Keywords : Customer Satisfaction, Store Atmosphere, Menu Variations, Service.

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Journal Info
Jurnal Ilmiah Edunomika (JIE)
Website

Abbrev

jie

Publisher

STIE AAS Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Description

Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi ...