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All Journal Habitat PRIMA: Journal of Community Empowering and Services
Setyowati Setyowati
Sebelas Maret University
Agriculture, Biological Sciences & Forestry Environmental Science Other

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Peningkatan Kapasitas dan Inovasi Koperasi Pangan Boga Makmur Menghadapi Era Industri 4.0 Heru Irianto; Sugiharti Mulya Handayani; Endang Siti Rahayu; Setyowati Setyowati; Mei Tri Sundari
PRIMA: Journal of Community Empowering and Services Vol 5, No 1 (2021): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/prima.v5i1.45023

Abstract

Revolusi Industri 4.0 memberikan peluang kepada UKM untuk lebih berkembang. Dalam kenyataannya banyak permasalahan internal yang menghambat perkembangan UKM. Permasalahan internal yang sering menjadi penghambat adalah kemampuan pengelolaan keuangan yang rendah dan daya saing produk yang belum maksimal. Kegiatan pengabdian bertujuan untuk meningkatkan kapasitas UKM pangan di era industri 4.0 terutama dalam pengelolaan keuangan dan inovasi kemasan. Kegiatan pengabdian ini dilaksanakan dengan mitra Koperasi Pangan Boga Makmur di Kabupaten Sukoharjo melalui FGD terbatas, pelatihan dan pendampingan. Metode Participatory Rural Appraisal (PRA) digunakan untuk menjamin kegiatan memberikan hasil maksimal. Dengan metode ini peserta diharapkan terlibat penuh dalam kegiatan. Kegiatan pengabdian dilaksanakan dengan memberikan pelatihan dan pendampingan tentang pembukuan keuangan dan pembuatan kemasan yang marketable dan dapat meningkatkan daya saing produk. Pelatihan memberikan banyak manfaat bagi peserta, namun adanya pandemi membuat usaha terhenti, sehingga baru sekitar 10% peserta pelatihan yang sudah mempunyai pembukuan keuangan dan 30% yang sudah mempunyai kemasan marketable.
Analysis of 7P Marketing Mix Factors on Consumer Buying Interests Dodol Kawista Cap Dewa Burung in Rembang District Abdillah Ulfaida Rahmawanti; Sugiharti Mulya Handayani; Setyowati Setyowati
HABITAT Vol. 32 No. 1 (2021): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.1.6

Abstract

Kawista is a typical plant in Rembang that can be proceseds into food products, known as dodol kawista. MSME Dewa Burung is a business process which processes kawista fruit into dodol to gain higher selling value. This study aims to determine the impact of the marketing mix on consumer buying interests and to determine the variables that have the most dominant effect. The research method used is descriptive and quantitative. Sample selection using accidental sampling method with 100 respondents. The location has chosen by the purposive method. This research used primary and secondary data with observational data collection techniques, interviews, and documentation. The data were analyzed using multiple linear regression analysis using SPSS version 25. The results showed that individually variable products, places, people, processes, and physical evidence had a positive significant relationship on consumer’s buying interests, while price and promotion variables had negative significant relationship. All variables have a significant relationship collectively with consumer buying interests and the most dominant variable in process.
Co-Authors Abdillah Ulfaida Rahmawanti Endang Siti Rahayu Heru Irianto Mei Tri Sundari Sugiharti Mulya Handayani