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All Journal Publika Budaya Warta Pengabdian Rolling Jurnal Pengkajian dan Penciptaan Film, Televisi, dan Media Kontemporer
Dwi Haryanto
Program Studi Televisi Dan Film Universitas Jember
Arts Humanities Education Languange, Linguistic, Communication & Media

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Journal : Warta Pengabdian

 1 
The Branding of Jember Tape Chips Products Through Audio Visual Ads Fajar Aji; Dwi Haryanto
Warta Pengabdian Vol 13 No 2 (2019): Warta Pengabdian
Publisher : LP2M Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/wrtp.v13i2.9439

Abstract

Jember is a district with the geographical conditions of mountains, agriculture, and plantations. The connection between these three characteristics gave birth to a diversity of arts, languages, tourism, and culinary. Utilization of the agricultural sector, especially in the Ajung sub-district, there are people in this area who rely heavily on natural resources, especially in agricultural and plantation resources. This beneficial natural potential makes the people in Ajung Subdistrict, especially in Pancakarya Village, much to build a home industry for processing agricultural products in the form of tape industry. The problem faced by partners is the lack of familiarity of products that are widely owned, thus causing the partner's economy to not be optimal. This problem is the basis of the service program proposed by the proponent to strive to increase the marketing of tape chips. Based on the specific targets to be achieved, the main purpose of the community service activities proposed is to strengthen the brand image of the chips product through audio-visual advertising. The method of implementing this service program is adjusted to the standard operating procedure for making audiovisual works consisting of stages: 1) pre-production consisting of idea-finding, planning, and preparation; 2) production; and 3) post-production. The results of audio-visual advertising of tape chips are expected to be a promotional media for products owned by Koplak Food Homemade Industry so that they can be widely known to the public and build brand image products for tape chips.
Penguatan Ekonomi Mikro Berbasis Variasi Produk Olahan Sabut Kelapa Dwi Haryanto
Warta Pengabdian Vol 13 No 1 (2019): Warta Pengabdian
Publisher : LP2M Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/wrtp.v13i1.9067

Abstract

Artikel ini disusun melalui pengabdian yang memfokuskan pada ekonomi mikro yang berbasis pada pengolahan limbah sabut kelapa. Sebagai titik tolak, limbah dalam konteks ini merujuk pada bagaimana masyarakat, khususnya pengusaha kerajinan mampu memberikan nilai tambah pada sisa buah kelapa yang masih terfokus pada sabut saja. Menjadi manarik dalam hal ini, ialah persoalan bagaimana masyarakat dapat dikategorikan kedalam usaha mikro yang berbasis pada usaha rumahan. Sementara dalam konteks yang lebih makro, usaha masyarakat ini dapat dikategorikan sebagai usaha ekonomi berkelanjutan berwawasan lingkungan. Dua setting tersebut, memiliki persoalan yang perlu dikembangkan untuk menciptakan nilai tambah, inovasi dan penciptaan daya saing, sehingga mampu memperkuat perumbuhan ekonomi mikro. Melalui pendampingan, targetan pengabdian ini menitik beratkan pada adanya nilai tambah kompetitif baru yang secara sistematis dapat diarahkan pada penguatan relasi produksi yang menekankan pada modal sosial yang berakar pada struktur masyarakat. Kata Kunci: Usaha Mikro, Nilai Tambah, Ekonomi Berkelanjutan, Inovasi, Daya Saing This article was prepared through a service that focused on microeconomics based on coconut fiber waste treatment. As a starting point, waste in this context refers to how people, especially handicraft entrepreneurs are able to provide added value to the rest of the coconuts which are still focused on coir. Being interesting in this matter, is a matter of how society can be categorized into micro-enterprises based on home-based businesses. While in a more macro context, this community effort can be categorized as an environmentally sustainable economic effort. The two settings, have problems that need to be developed to create added value, innovation and the creation of competitiveness, so as to strengthen microeconomic growth. Through mentoring, the target of this service focuses on the existence of new competitive added values which can be systematically directed at strengthening production relations which emphasize social capital rooted in the structure of society. Keywords: Micro Business, Added Value, Sustainable Economy, Innovation, Competitiveness
Co-Authors Abdul Rohim Fajar Aji, Fajar Ilham, Mochamad Irma oktarica Firziandini Romdhi Fatkhur Rozi Sariati Koyimah