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All Journal Management Analysis Journal Journal of Indonesian Management
Adisty Anggraini
Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Procedure for Submission of Motor Vehicle Insurance Claims at PT. Askrida Syariah Insurance Medan Branch Adisty Anggraini; Tri Inda Fadhila Rahma
Journal of Indonesian Management (JIM) Vol. 2 No. 1 (2022): March
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i1.456

Abstract

Askrida Insurance as a company engaged in risk insurance and loss in the future will face fairly stiff competition with other insurance companies, Therefore, in order to survive and be able to compete with other asurnsi companies, there must be more prominent innovations to compete both in terms of product types, prices and intended segments so as to produce products that are able to compete and win competition. From the above explanation, this final task raises the title "Procedure for Filing Motor Vehicle Insurance Claims at PT. Insurance Askrida Medan Branch" Based on the explanation above, the objective is as follows: To find out motor vehicle insurance products at PT. Asuransi Askrida Syariah Medan branch, To find out the procedure for filing motor vehicle insurance claims at PT. Medan branch of Askrida Syariah Insurance.
The Effect of Positioning, Product Quality, and Brand Image on Purchasing Decisions for Motor Vehicle Insurance at PT Asuransi Askrida Syariah, Medan Branch Adisty Anggraini; Yenni Samri Juliati Nasution
Management Analysis Journal Vol 12 No 1 (2023): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v12i1.65896

Abstract

This study aims to determine the effect of positioning, product quality and brand image on the decision to purchase motor vehicle insurance at PT Asuransi Askrida Syariah Medan Branch. This study uses a causal association method and uses a quantitative approach. Data collection techniques in this study using a questionnaire. This study uses data analysis techniques; data validity and reliability tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The population in this study are customers of PT Asuransi Askrida Syariah Cab. Medan, totaling 388 customers. Because the population is too much, more than 100, therefore the researchers took samples using the solvine formula. Therefore, the sample obtained was 80 customers. The research results show; positioning has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, and brand image has a positive and significant effect on purchasing decisions.
Co-Authors Tri Inda Fadhila Rahma Yenni Samri Juliati Nasution