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All Journal Business Management Journal Program Studi Manajemen RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Studi Ilmu Politik Jurnal Ilmiah Multidisiplin Ilmu
Cindy Amelia
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PROSES PERANCANGAN STRATEGI PROMOSI: Studi Kasus pada Sebuah Start-up Business Cindy Amelia; Wirawan ED Radianto
Business Management Journal Vol 11, No 2 (2015): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.108 KB) | DOI: 10.30813/bmj.v11i2.626

Abstract

The purpose of this study is to formulate promotion strategy for start-up business. In order to get comprehensive and deeper understanding this study uses qualitative approach. There are three categories of informant namely competitors, consumers, and expert. In depth interview and observation are used in collecting important data. Validity come from triangulation technique and data is analyzed by Miles and Huberman method. This study shows that there are five strategies for promotion namely social media, photography, discount, endorse, and website. Finally, attending exhibition is very important for this business in order to get many customers.Key words:promotion, strategy, start-up business, social media
Strategi Politik Nadiem Makarim dalam Mengembangkan Pendidikan Cindy Amelia; Ainur Ropik; Hatta Azzuhri
Jurnal Prodi Ilmu Politik Vol 2 No 2 (2023): Jurnal Studi Ilmu Politik
Publisher : Prodi Ilmu Politik FISIP Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/jsipol.v2i2.16396

Abstract

ABSTRACT This research is entitled "Nadiem Makarim's Political Strategy in Producing Education". Discusses the changes in education during the Nadiem Makarim era which had a political strategy as an action used by leaders to realize their political goals. The purpose of this study is to find out the strategy carried out by Nadiem Makarim as Minister of Education, Culture, Research and Technology in developing education in Indonesia. The theory used in this study is strategy theory according to Geoff Mulgan (2009) this strategy is useful as a system that can manage existing power and resources through government which aims for the public interest which is a tool of government power to create ideas and ideas in overcoming problems, complexities and government complex. This study uses data collection techniques through library research. The results of this study indicate that Nadiem Makarim uses an Offensive Strategy, namely a market expansion strategy in implementing new regulations, to carry out the program he has designed by determining what objectives Nadiem Makarim wants, what factors influence Nadiem Makarim in making programs, what directions Nadiem Makarim did, and what actions did Nadiem Makarim take to carry out his program to develop education in Indonesia Keywords : Strategy, Nadiem Makarim, Education
Kebijakan Hukum Pidana Dalam Menanggulangi Tindak Pidana Pencucian Uang Melalui Gatekepeer Cindy Amelia; Zaid Alfauza Marpaung
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v5i6.3782

Abstract

Criminal law policy is a science as well as an art that ultimately has the practical purpose of enabling positive legal regulations to be better formulated and to provide guidance not only to law makers and also to organizers or implementers of court decisions. Perpetrators of money laundering usually use the services of professional professionals (gatekeepers), which include the profession of Advocates, notaries, PPAT, and others. The profession is also required to take responsibility in preventing and combating money laundering. The research method used in this study is a normative juridical approach, in order to eradicate money laundering, the Government of Indonesia and the House of Representatives have established a number of legal products, one of which is Law No. 15 of 2002 which has been amended by Law No. 25 of 2003 on money laundering and last amended by Law No. 8 of 2010 on the Prevention and Eradication of money laundering. Keywords: policy, anti Money Laundering, Gatekeeper [1] Korespondensi : cindyamelia9863@gmail.com [2] Dosen Universitas Islam Negeri Sumatera Utara
STRATEGI CYBER PUBLIC RELATIONS DALAM MEMPERKUAT CITRA NADJANI INDONESIA Cindy Amelia
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 5 (2025): Oktober : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/72pq4674

Abstract

In the digital era, Cyber Public Relations is a key strategy to strengthen brand image through social media and digital platforms. This study aims to describe how Nadjani Indonesia, a local Muslim fashion brand, implements Cyber Public Relations and to identify its challenges and opportunities. A qualitative descriptive method was applied through in-depth interviews with the brand owner, PR staff, and loyal consumers, supported by documentation and observation, and validated through source triangulation. Referring to Phillips and Young’s (2009) framework—transparency, internet porosity, the internet as an agent, and richness in content and reach—the results show that Nadjani uses Instagram, TikTok, and its official website to provide transparent information, expand content reach, and engage with audiences. However, the low audience engagement rate (tingkat keterlibatan) remains an obstacle despite increasing followers. The study suggests interactive strategies such as consumer-generated content and influencer collaboration to enhance engagement and strengthen brand reputation. These findings contribute theoretically by reinforcing Cyber Public Relations concepts and practically by offering insights for digital branding in the Muslim fashion industry.
Co-Authors Ainur Ropik Hatta Azzuhri Wirawan ED Radianto Zaid Alfauza Marpaung