Miranda Romaully Br. Sitanggang
Program Studi Agribisnis, Sekolah Tinggi Ilmu Pertanian Amuntai

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Prospek dan Strategi Pemasaran Kerupuk Itik “Mama Ami” di Desa Kota Raden Kecamatan Amuntai Tengah Kabupaten Hulu Sungai Utara Miranda Romaully Br. Sitanggang; Arief Hidayatullah; Murliani Murliani
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 3 No 1 (2013): Edisi Juni
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v3i1.24

Abstract

This research aimed to selling forecast duck chip for five year later and know what is the matter with “Mama Ami’s” duck chip business in Kota Raden village with analysis the strengths, weaknesess, opportunities and threats. This is Research use case study method. The Instrument what to use research is SPSS software for forecase marketing, to make a marketing strategy researcher use IFE matric,EFE matric, IE matric. Based on the result forecast selling duck chip refer to selling increase continou. IFE matric result total score 3,134 and 2,521 for score EFE Matric. The score to those disposition IV sel on IE matric, that is grow and build. This disposition just up to intensive strategy dan integration strategy.
Analisis Regresi Model Produktivitas Tenaga Kerja Industri Kecil Keripik Singkong Di Desa Kasarangan Kecamatan Labuan Amas Utara Kabupaten Hulu Sungai Tengah Miranda Romaully Br. Sitanggang; Syahriati Syahriati
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 4 No 1 (2014): Edisi Juni
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v4i1.31

Abstract

Productivity level is one measure that determines the success of a company in competition in the business world. Important elements that can increase the total productivity of the company are labor, capital, production, organization and marketing where the most able element to provide the greatest benefits is labor. This study aims to analyze what factors influence labor productivity in the small industry of cassava chips in Kasarangan Village. Based on the research results, the small industry of cassava chips in Kasarangan Village is a simple economic undertaking where the management carried out is still traditional in nature, not yet followed by significant technological developments. The equipment used is still simple equipment and the use of equipment to carry out the production process is still dominated by human power, so labor productivity in the small industry of cassava chips is still relatively low. From the calculation of the coefficient of determination (R2) obtained a value of 50.9%. This means that there is a diversity of labor productivity that can be explained by the variables used. While the remaining 49.1% is explained by other variables not contained in the model. Factors that significantly influence labor productivity are time allocation with a t-count value of 2.423 greater than t-table (2.423> 1.696) with a sig value of 0.021 smaller than alpha (0.021 <0.05). While the factors of age, education, number of dependents, work experience, gender, and employment status (dummy) did not significantly affect labor productivity.
Analisis Kelayakan Investasi Perkebunan Rambutan di Desa Jungkal Kecamatan Lampihong Kabupaten Balangan Miranda Romaully Br. Sitanggang; Norhalimah Norhalimah
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 4 No 2 (2014): Edisi Desember
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v4i2.39

Abstract

This study aims to determine the feasibility of rambutan plantation investment in Jungkal Village, Lampihong Subdistrict, Balangan Regency, seen from non-financial aspects, namely market aspects, technical aspects, management aspects, and financial aspects. The study was conducted in Jungkal Village, Lampihong District. The research method used was the census method where as many as 20 rambutan garden business owners were made respondents. Data collection was conducted from May - August 2014. Analysis of financial aspects used investment criteria consisting of Net Present Value (NPV), Internal Rate of Return (IRR), Net Benefit Cost Ratio (Net B / C), and payback period. The results of research obtained from non-financial aspects show that the investment in rambutan plantation is feasible, it is shown that the market potential is quite high, the location of the plantation business that supports the success of the business, and the work plan in its management can be done by taking into account existing conditions. From the financial aspects of the rambutan plantation business investment in Jungkal Village, it is feasible to show the Net Present Vlue (NPV) of Rp134,646,379, - the value of the Internal Rate of Return (IRR) is greater than the discount rate of 30.01%. Net B / C is 4.50, and the payback period is 8 years 11 months 26 days, this shows that financially the investment in rambutan plantation is feasible.
Elastisitas Transmisi Harga Daging Kerbau Rawa di Desa Sapala Kecamatan Paminggir Kabupaten Hulu Sungai Utara Miranda Romaully Br. Sitanggang; Firdaus Firdaus
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 5 No 1 (2015): Edisi Juni
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v5i1.45

Abstract

This study evaluating the marketing aspect swamp buffalo meat is held in the Sapala village Paminggir District of Hulu Sungai Utara Regency. This village was chosen because there were many swamp buffalo traders and breeders. The research goal is to identify the elasticity of price transmission swamp buffalo in the study area. The elasticity of price transmission on buffalo meat marketing in the village Sapala Paminggir Hulu subdistrict North River is 3,089. Elasticity of price transmission represents less than one (Et < 1), meaning that a 1% change in the price at the consumerlevel will lead to a change in price by 0.281% at the producer level. This shows the price is relatively inelastic transmission. So the price changes at the consumer level will provide a little change in farmer prices it’s mean that marketing of buffalo swamp meat is not efficient.
Analisis Finansial Usaha Pembesaran Ikan Nila dalam Keramba “H. Jam’an” Di Desa Sungai Hanyar Kecamatan Banua Lawas Kabupaten Tabalong Miranda Romaully Br. Sitanggang; Mahdalena Mahdalena; Norhasanah Norhasanah
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 5 No 2 (2015): Edisi Desember
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v5i2.54

Abstract

This study aims to (i) find out the magnitude of the Net Present Value (NPV) and Internal Rate of Return (IRR) efforts to enlarge tilapia in cages in Sungai Hanyar Village (ii) to know the Pay Back Prize to restore business capital enlargement of tilapia in cages (iv) knowing the break-even point (Break Event Point) in an effort to enlarge tilapia in cages. The method used is descriptive method. The research design is case study design and field research. Analysis of the data used is financial and to make a feasibility study is financial analysis and to make a case study of field research. Data analysis using NPV, IRR <, and PBP. The total cost of maintaining tilapia is Rp. 55,210,012, - per year, while income is Rp. 153,250,000 per year and income in the tilapia fish maintenance business Rp. 101,836,000 million, - per year. In the maintenance business of tilapia H. Jam'an in Sungai Hanyar Banua Lawas Tabalong Regency based on an analysis of the investment feasibility of Net Net Value Value (NPV) of Rp. 220,353,136 is known, - The results of the study show NPV> 0, meaning that the effort to enlarge H.jam'an indigo is feasible / continued. Based on the Retrun calculation method internally produces 87% and the social opportunity cost of capital (SOCC) of 18% means IRR> SOCC, thus the business of enlarging H.Jam'an tilapia in Sungai Hanyar Village, Banua Lawas District, Tabalong Regency is feasible to be cultivated / next. The results of the feasibility analysis based on the payback period investment (PBP) in the maintenance business of H. Jam'an tilapia in Sungai Hanyar Banua Lawas, District of Tabalong 1 year 11 months 28 days have received a return on investment.
Faktor-Faktor yang Mempengaruhi Konsumen dalam Proses Pengambilan Keputusan Pembelian Kerupuk Itik di Kabupaten Hulu Sungai Utara Miranda Romaully Br. Sitanggang; Nidiya Dewi
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 7 No 1 (2017): Edisi Juni
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v7i1.70

Abstract

This study aims to analyze the factors that influence consumers in making decisions to purchase duck crackers. The research was conducted in Amuntai City by collecting data using an accidental sampling method, which was met by 10 duck cracker sellers, of which 10 people were taken from 10 sellers. The research results of the characteristics of duck cracker consumers are housewives, fathers, students and adolescents. The survey results showed that the dominating consumers were 54 female sexes (67.5%). The results of the regression analysis of the coefficient of determination (R2) of the regression equation as a whole there are influences of independent variables including culture, social, individual, and psychological on purchasing decisions that can be seen in the adjusted R square value of 0.130. Factors that influence consumers in the purchase decision of duck crackers by 13% and 87% are influenced by other factors not included in the regression model. The regression test results are as follows: Y = 5.105 + 0.170X1 + 0.048 X2 + 0.119X3 + 0.306X4. Cultural, social and individual factors have no significant effect on the purchasing decision of duck crackers, while psychological factors influence the decision to purchase duck crackers in real time
Persepsi Masyarakat terhadap Usaha Anyaman Enceng Gondok Di Desa Banyu Hirang Kecamatan Amuntai Selatan Kabupaten Hulu Sungai Utara Miranda Romaully Br. Sitanggang; Juwairiah Juwairiah
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 7 No 2 (2017): Edisi Desember
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v7i2.75

Abstract

This study aims to determine the public perception of the positive and negative effects of water hyacinth woven business in Banyu Hirang Village, South Amuntai District, Hulu Sungai Utara District. This study uses data collection using a questionnaire (questionnaire). The public perception clearly shows that the positive impact of the average community score is 59.8 and from the craftsmen community 63.3 in total for both get an average of 61.55 on the continuum line in the area strongly agree, which means that perception The community has a positive impact on the economic, social, cultural and environmental aspects of the water hyacinth webbing business, which has a very positive impact on the community. Whereas the negative impact of the average score of the general community is 53.3 and that of the craftsmen community is 49.2 in total for both the average 51.25 on the continuum line in the agreed area which means that the community's perception of the negative impact on the business water hyacinth webbing seen in terms of economic, social, cultural and environmental aspects is a negative impact on society
Faktor-Faktor Sosial Ekonomi yang Mempengaruhi Pendapatan Petani Karet di Desa Layuh Kecamatan Batu Benawa Kabupaten Hulu Sungai Tengah Herni Agustina; Miranda Romaully Br. Sitanggang; Rum Van Royensyah
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 8 No 1 (2018): Edisi Juni
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v8i1.80

Abstract

Rubber is an export commodity that is able to contribute to efforts to increase Indonesia's foreign exchange. Rubber plants are one of the plantation commodities that occupies a quite outstanding position as a source of non-oil foreign exchange for Indonesia so that it has bright prospects. This study aims to determine how much influence the rubber farmers' income has on age, education, family dependence, and the number of trees and which factors have the most significant control. The time of the study was carried out from March to May 2018. The data used in this study were primary data and secondary data. Primary data obtained by direct interview census, at the research location on the respondents of rubber farmers as a whole amounting to 61 people. Adjusted R2 value is 0.422, and this indicates that 42.2% of income can be explained by the variables of age, education, dependents of the family, number of trees while 57.8% is influenced by other variables which may not be included in the regression model mentioned in the study. The most significant factor is the number of trees/hectare with a regression coefficient of 0.582 with a significance of 0,000.
Elastisitas Permintaan Beras Organik Di Kabupaten Hulu Sungai Utara Muhammad Zaini; Miranda Romaully Br Sitanggang; Rum Van Royensyah
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 9 No 1 (2019): Edisi Juni
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v9i1.92

Abstract

This study is aimed to determine the factors that influence the demand of organic rice and its elasticity in Hulu Sungai Utara. This research was conducted in Amuntai City. Data collection was carried out from October 2018 to January 2019. The analysis us is multiple linear regression analysis from the results of calculations using the regression equation Y = 2.564 + 0.002 (X1) + 1.025 (X2) - 0.223 (X3) - 1,511 (X4) + 0.196 (X5) + 0.003 (X6). The results of the analysis for regression obtained F-count 2.672 > F-table 2.53 thus the hypothesis which states that the variable of education level, income, tastes / habits, number of dependents, price of organic rice, and prices of other goods (non-organic rice) have an effect simultaneously to the demand for organic rice. While significantly obtain the results of t test where the value of t-calculation is 2.460 > t-table 1.713. The elasticity of demand for static models is based on price elasticity, the price of organic rice is elastic (7.32 > 1). Based on cross elasticity, the price of other goods (organic rice) is elastic (5.27 > 1). Based on income elasticity, respondents' income is elastic (702,615 > 1).
Pergeseran Peran Subsektor Pertanian, Perikanan Dan Kehutanan Dalam Menyumbang PDRB Kabupaten Hulu Sungai Utara Shinta Kusuma Yulianti; Yudhi Harianto; Miranda Romaully Br Sitanggang; Rum Van Royensyah
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 13 No 2 (2023): Vol 13 No 2 (2022): Edisi Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v13i2.268

Abstract

ABSTRAK Tujuan penelitian untuk menganalisis pergeseran peran subsektor pertanian terhadap perekonomian Kabupaten Hulu Sungai Utara dan pengidentifikasian subsektor unggulan serta pertumbuhan subsektor unggulan yang memiliki potensi dalam meningkatkan perekonomian Kabupaten Hulu Sungai Utara atau penyumbang PDRB menggunakan tipologi Klassen, analisis overlay dan analisis shift share. Terjadi pergesaran pola struktur pertumbuhan subsektor perikanan dari kuadran III menjadi kuadran I mengalami pertumbuhan pesat dengan daya saing lebih tinggi dibandingkan wilayah lain di Provinsi Kalimantan Selatan sehingga menjadi subsektor unggulan di Kabupaten Hulu Sungai Utara. Subsektor pertanian, peternakan, perburuan, dan jasa pertanian dan subsektor kehutanan dan penebangan kayu menurun dari kuadran III menjadi kuadran IV. Kondisi subsektor perikanan yang membaik seharusnya didampingi subsektor lain yang bertahan atau meningkat pula agar pertumbuhan ekonomi di Kabupaten Hulu Sungai Utara meningkat secara keseluruhan. Subsektor yang mengalami penurunan tetap potensial untuk dicarikan solusi perbaikannya karena subsektor perikanan tidak memakai sumberdaya yang sama dengan subsektor lain atau tidak terjadi trade off penggunaaannya.