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All Journal Rawa Sains: Jurnal Sains STIPER Amuntai
Murliani Murliani
Sekolah Tinggi Ilmu Pertanian Amuntai
Agriculture, Biological Sciences & Forestry

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Prospek dan Strategi Pemasaran Kerupuk Itik “Mama Ami” di Desa Kota Raden Kecamatan Amuntai Tengah Kabupaten Hulu Sungai Utara Miranda Romaully Br. Sitanggang; Arief Hidayatullah; Murliani Murliani
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 3 No 1 (2013): Edisi Juni
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v3i1.24

Abstract

This research aimed to selling forecast duck chip for five year later and know what is the matter with “Mama Ami’s” duck chip business in Kota Raden village with analysis the strengths, weaknesess, opportunities and threats. This is Research use case study method. The Instrument what to use research is SPSS software for forecase marketing, to make a marketing strategy researcher use IFE matric,EFE matric, IE matric. Based on the result forecast selling duck chip refer to selling increase continou. IFE matric result total score 3,134 and 2,521 for score EFE Matric. The score to those disposition IV sel on IE matric, that is grow and build. This disposition just up to intensive strategy dan integration strategy.
Co-Authors Hidayatullah, Arief Miranda Romaully Br. Sitanggang