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All Journal Journal of the Community Development in Asia Asia Pacific Journal of Management and Education
Hui, Gan Kia
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Humanities Education Languange, Linguistic, Communication & Media Other

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Investigating the Relationship between Key Factors and Customer Satisfaction in an Online Shopping Platform Hui, Gan Kia; Lim, Sheue Hui; Aronkar, Praveen; Lim, Wei Sheng; Lin, Xinyuan; Hashim, Maisarah Binti Meor; Saadon, Mas Dalyna Binti; Akmalia, Desta Safa Nur; Dewanti, Rosa Ayu; Putri, Rr. Shafana Syafiyyah; Bajpayee, Vedika; Kee, Daisy Mui Hung
Journal of The Community Development in Asia Vol 7, No 2 (2024): May 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jcda.v7i2.3213

Abstract

The COVID-19 pandemic during the 2020's has led to the rapid growth of e-commerce in recent years, which has necessitated a greater understanding of the factors that contribute to customer satisfaction in the online context. This study was conducted to investigate the relationship between key factors and customer satisfaction in Lazada. The online survey was carried out to collect data and information from 100 respondents. In this study, five independent variables (efficiency, reliability, assurance, responsibility, and security) are investigated. The results indicate assurance and responsibility have a significant and positive influence on customer satisfaction whereas efficiency has a significant and negative impact on customer satisfaction. This study aligns with several Sustainable Development Goals (SDG), such as decent work and economic growth (SDG 8), as well as responsible consumption and production (SDG 12). In conclusion, this study contributes to the existing literature on e-commerce by providing empirical evidence on the impact of e-marketing strategies on customer satisfaction.
Why Do You Still Want to Buy Hp Laptop? A Study of HP’S Customer Satisfaction Yusof, Rosmelia; Hui, Gan Kia; Bin Abd Samat, Ahmad Luqman; Bin Abd Halim, Aimar Ilhan; Anak Andrew, Alsie Jocelyn; Binti Ahmad Munir, Alysha Maisarah; Fadhlan, Adam; Resvara Arifin, Adhyastar Izhar
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.2212

Abstract

HP (Hewlett-Packard) Company was founded in July 1939 in California. This American multinational company is well known for providing electronic devices, especially laptops and computers globally. However, this research focuses on the laptop that has been produced by HP company. The purpose or objective of the study is to discover the elements that influence consumer satisfaction towards HP laptops. The research's primary goals are to evaluate the amount of customer satisfaction with HP laptops. The researchers provide survey questionnaires via google form to collect the Primary data, and the researchers also refer to the relevant articles, journals, and other material to find secondary data. The results show that Relationship marketing and Price Satisfaction have a significant positive relationship with customer satisfaction. Those lead Relationship Marketing and Price Satisfaction of HP will increase customer satisfaction.
Co-Authors Akmalia, Desta Safa Nur Anak Andrew, Alsie Jocelyn Aronkar, Praveen Bajpayee, Vedika Bin Abd Halim, Aimar Ilhan Bin Abd Samat, Ahmad Luqman Binti Ahmad Munir, Alysha Maisarah Dewanti, Rosa Ayu Fadhlan, Adam Hashim, Maisarah Binti Meor Kee, Daisy Mui Hung Lim, Sheue Hui Lim, Wei Sheng Lin, Xinyuan Putri, Rr. Shafana Syafiyyah Resvara Arifin, Adhyastar Izhar Saadon, Mas Dalyna Binti Yusof, Rosmelia