Siti Aisyah
Sekolah Tinggi Ekonomi Dan Bisnis Islam Badri Mashduqi Probolinggo, Jawa Timur, Indonesia

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ETIKA BISNIS ISLAM DALAM MANAJEMEN BISNIS KULINER Inayah Swasti Ratih; Zainur Ridho; Siti Aisyah
Ar-Ribhu : Jurnal Manajemen dan Keuangan Syariah Vol 1 No 2 (2020): Ar-Ribhu
Publisher : Faculty of Islamic Economics and Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1114.834 KB) | DOI: 10.55210/arribhu.v1i2.494

Abstract

Introduction: The purpose of this research is to explain how the application of Islamic business ethics in the management of culinary business. Culinary business is a business that is widely pursued by the community because it is easy and needed by the market, but there are still many business people who heed islamic business ethics in their business management. Whereas business ethics is an important element of business management itself. Then there needs to be guidelines for businesses to apply Islamic business ethics into the management of culinary business. Methods: This research uses qualitative research with literature study method. Results: Islamic business ethics principles will be able to help culinary business management more targeted and have clear values both in the world and in the hereafter. These principles are 1) Tauhid, 2) Worship, 3) Amanah, 4) Hikmah, 5) Adil, 6) Ihsan, 7) Please help, 8) Halalan Thayyiban and 9) Deliberation. Because binsis activities not only to gain profit but to carry out the commandments of Allah SWT. Conclusion and suggestion: The principle of Islamic business ethics must be done in every business activity because it will be able to increase the productivity of the business. This research is only theoretical,so there needs to be further research that is empirical.
Implementasi Etika Bisnis Islam Pada UKM Sate Khas Madura Zainur Ridho; Siti Aisyah; Abdul Mannan
iltizamat Vol 2 No 2 (2023): Juni
Publisher : Program Studi Hukum Ekonomi Syariah Sekolah Tinggi Ilmu Syariah Miftahul Ulum Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55120/iltizamat.v2i2.1378

Abstract

Penelitian ini bertujuan untuk mengetahui serta menganalisis bagaimana konsep dan penerapan etika bisnis Islam yang dilakukan oleh bapak Azez selaku pemilik warung sate khas madura yang berada di Desa Randumerak Kecamatan Paiton Kabupaten Probolinggo. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana konsep etika bisnis Islam serta bagaimana implementasinya bagi para pelaku usaha kecil menengah dan usaha kecil menengah. Penelitian ini menggunakan penelitian deskriptif dan menggunakan studi lapangan dan menganalisis konsep yang dilakukan oleh pelaku usaha sate khas madura yaitu milik bapak Azez. Hasil penelitian ini menunjukkan bahwa strategi penerapan yang dilakukan oleh bapak Azez dalam bisnis syariah Islam di bidang usaha kecil dan menengah sate khas madura. Hasilnya menunjukkan bahwa usaha warung sate khas madura milik bapak Azez yang berada di Desa Randumerak menerapkan perilaku etika bisnis Islam baik dari pengusaha untuk di terapkan di bidang bisnisnya. Dalam melakukan penerapan kegiatan pemasaran pelaku usaha telah memahami dan mengimplementasikan prinsip atau nilai-nilai Islam dengan berlandaskan kepada sumber Al-Qur’an dan Hadits.
ANALISIS STRATEGI PEMASARAN UMKM BAKERY DALAM MENINGKATKAN VOLUME PENJUALAN Nuriawati; Siti Aisyah; Jody Eriyanto
JSE: Jurnal Sharia Economica Vol. 4 No. 3 (2025): Juli
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/jse.v4i3.2360

Abstract

This study enriches the literature on MSME marketing by revealing the lack of application of the digital marketing mix in the small-scale bakery sector in rural areas. The objective is to determine the marketing strategy for increasing sales volume at Queenpai Bakery Store Paiton. The research method used qualitative research and field study. The research results indicate that the implementation of the marketing mix, specifically the 4Ps—Product, Price, Place, and Promotions is ineffective. In the digital age, many similar businesses have introduced their products to the market using the 4Ps effectively, leading to a significant decline in sales at the store. Promotions, is ineffective because in this digital era, many similar businesses have introduced their products to the market with the proper application of the 4Ps, resulting in a significant decline in sales at the store. Additionally, Queenpai Bakery Store needs to utilize social media as a platform for conducting sales activities, including product promotion, communicating the store’slocation, and product pricing.