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All Journal Journal of Education and Learning (EduLearn) Jurnal Fokus Manajemen Bisnis Management and Sustainable Development Journal Jurnal Riset Manajemen dan Bisnis EQUILIBRIUM : JURNAL BISNIS DAN AKUNTANSI (EJBA) Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Andreas Ari Sukoco
Universitas Kristen Duta Wacana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences Other

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Freedom to learn–independent campus policy: Do we really find our freedom? Rossalina Christanti; Andreas Ari Sukoco
Journal of Education and Learning (EduLearn) Vol 16, No 2: May 2022
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.944 KB) | DOI: 10.11591/edulearn.v16i2.20477

Abstract

What the job market demanded in the last few decades is overwhelming. Universities are working hard to meet the quality required by the job markets and it took a lot of effort, physically and mentally. Recently, the Minister of Education and Culture Republic of Indonesia releases a policy that opens up the door to unlimited resources of learning. Students will be facilitated to choose their learning sources from outside the classroom, with real professionals. It is hoped that the quality of education in Indonesia will be enhanced and universities can produce graduates who have competencies that are relevant to the needs of industry, business, and the world of work. This research mainly reviews the Freedom to Learn–Independent Campus (FLIC) policy as an opportunity to conduct independent learning. Independent to choose the more contextual source of learning. Our study context is the implementation of the FLIC program specifically at the School of Business. The researchers conducted interviews with stakeholders related to the implementation of this policy (students, faculty members, co-educators). As a result, FLIC is perceived to have a positive impact on improving student abilities. However, there are still some obstacles that can be used as a basis for policy improvement.
MODEL PEMBELIAN PRODUK PRIVATE LABEL Andreas Ari Sukoco
Jurnal Riset Manajemen dan Bisnis Vol 9, No 2 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2014.92.101

Abstract

The growing of modern market such as minimarket, supermarket, and hypermarket has an impact on customer shopping behavior especially in development countries. Retail business offer manufactured product and private label product. Recently, private label product is growing up above manufactured product. The aim of this paper is to develop the model of buying private label product. This paper show that the buying of private label has formed some factors. This paper compile and analysis several researches that was done in India, China, Malaysia and Indonesian. The model reveals that quality, price, packaging, brand, consumer characteristics, and retail images affect the buying of private label. Keywords: private label, perception, quality, price, brand, packaging, store images,consumer characteristic, buying behavior
RESPONSE KONSUMEN TERHADAP ASOSIASI ENDORSER PERUSAHAAN Andreas Ari Sukoco; Fadjar Iriantono
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.52.60

Abstract

The issue of advertising effectiveness is strongly related with theinstrumental attributes of an advertisement. One of the attributes is an endorser. The existence of an endorser has a big influence on the outcomes of an advertising activity because an endorser has a strong effect on the image of products or services advertised. This inquiry merely focuses on the attempt to see the impact of an endorser image on the image of products being advertised. It is also to see how the changes of the image of an endorser and the decision making made by a top management about a problematic endorser have relevance with customers’ perspectives. The participants of this study are the students of Duta Wacana Christian University. The analysis is with different test average, mean, and standard deviation. The result indicates that the presence of a celebrity endorser gives a positive effect on the image of products and the image of a company. Moreover, the customers also give a positive appreciation to the decision of top management to end a contract with a problematic endorser.Keywords: endorser, advertisement, image
Citra Gerai dan Atribut Ekstrinsik pada Produk Private Labe Andreas Ari Sukoco
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 14 No. 1 (2020): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v14i1.168

Abstract

Penelitian ini bertujuan untuk melihat sejauh mana kemasan dan harga dari produk private label memiliki dampak terhadap niat beli konsumen. Penelitian ini juga ingin melihat sejauh mana aspek gerai dari retailer bisa menjadi daya tarik bagi konsumen. Penelitian ini juga mengkaitkan aspek profil konsumen dengan persepsi terhadap atribut produk dan gerai retailer. Penelitian di lakukan di Yogyakarta dengan pengambilan sampel pada beberapa gerai Indomaret. Responden yang diambil adalah mereka yang berbelanja pada gerai tersebut dengan latar belakang sosial ekonomi dan demografi yang beragam. Hasil penelitian dengan menggunakan alat analisis Structural Equation Modelling (SEM) menunjukkan bahwa atribut kemasan dan harga memiliki pengaruh yang signifikan terhadap niat beli. Citra gerai yang baik berdampak pada persepsi konsumen terhadap atribut produk private label. Temuan lain menunjukkan bahwa private label belum cukup dikenal pada beberapa segmen tertentu.
MODEL PEMBELIAN PRODUK PRIVATE LABEL Andreas Ari Sukoco
Jurnal Riset Manajemen dan Bisnis Vol. 9 No. 2 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v9i2.217

Abstract

ABSTRACT The growing of modern market such as minimarket, supermarket, and hypermarket has an impact on customer shopping behavior especially in development countries. Retail business offer manufactured product and private label product. Recently, private label product is growing up above manufactured product. The aim of this paper is to develop the model of buying private label product. This paper show that the buying of private label has formed some factors. This paper compile and analysis several researches that was done in India, China, Malaysia and Indonesian. The model reveals that quality, price, packaging, brand, consumer characteristics, and retail images affect the buying of private label. Keywords: private label, perception, quality, price, brand, packaging, store images, consumer characteristic, buying behavior ABSTRAK Tumbuhnya pasar modern seperti minimarket, supermarket, dan hypermarket memiliki dampak pada perilaku belanja pelanggan terutama di negara berkembang. Bisnis ritel menawarkan produk manufaktur dan produk label privat. Baru-baru ini, produk label privat tumbuh di atas produk manufaktur. Tujuan dari makalah ini adalah untuk mengembangkan suatu model pembelian produk label privat. Makalah ini menunjukkan bahwa pembelian label privat telah membentuk beberapa faktor. Tulisan ini mengkompilasi dan menganalisis beberapa penelitian yang dilakukan di India, Cina, Malaysia dan Indonesia. Model ini mengungkapkan bahwa kualitas, harga, kemasan, merek, karakteristik konsumen, dan citra ritel mempengaruhi pembelian label privat. Kata kunci: label privat, persepsi, kualitas, harga, merek, kemasan, citra toko, karakteristik konsumen, perilaku pembelian
Kualitas Produk dan Harga Terhadap Niat Beli dengan Experience Marketing sebagai Pemoderasi pada Produk Ritel Modern Sukoco, Andreas Ari
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 19 No. 1 (2025): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v19i1.729

Abstract

Penelitian ini bertujuan untuk mengetahui  sejauh mana atribut produk sebuah ritel memiliki pengaruh terhadap niat beli  pada ritel moderen dengan pemoderasi experience marketing.   Indikator experience marketing yang dipergunakan dalam penelitian ini dibatasi pada aspek interaksi antara konsumen dengan produk serta layanan yang diterimanya. Experience  marketing merupakan atribut  yang akhir akhir ini sering diperbincangkan  dalam upaya  mengetahui respon konsumen terhadap produk. Pendekatan ini bukan saja menggunakan konsep  yang didasarkan pada teori kebutuhan konsumen melainkan juga didasarkan pada interaksi konsumen terhadap produk dan layanan yang  dirasakannya. Pengambilan sampel dilakukan pada konsumen Ritel Moderen di Yogyakarta. Dari penelitian ini diharapkan dapat diketahui respon  konsumen terhadap pelaksanaan aktivitas marketing di ritel modern. Aktivitas yang dimaksud meliputi kualitas  produk dan harga dengan memperhatikan  variabel experience marketing sebagai pemoderasinya.
Kualitas Produk, Kualitas Layanan terhadap Niat Beli dengan Citra Merek sebagai Pemoderasi pada Ritel Modern Sukoco, Andreas Ari
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 20 No. 1 (2026): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v20i1.814

Abstract

Perkembangan industri ritel modern di Indonesia yang semakin pesat telah meningkatkan persaingan antar pelaku usaha, sehingga perusahaan dituntut untuk memahami perilaku konsumen, khususnya terkait niat beli sebagai tahap awal dalam proses keputusan pembelian. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas layanan terhadap niat beli serta menguji peran citra merek sebagai variabel moderasi pada konsumen ritel modern. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data primer diperoleh melalui penyebaran kuesioner kepada konsumen yang pernah berbelanja di Indomaret minimal dua kali dalam tiga bulan terakhir. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang. Teknik analisis data menggunakan analisis regresi berganda dan Moderated Regression Analysis (MRA). Sebelum pengujian hipotesis dilakukan, instrumen penelitian diuji terlebih dahulu melalui uji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap niat beli. Kualitas layanan juga berpengaruh positif dan signifikan terhadap niat beli. Selain itu, citra merek berpengaruh positif dan signifikan terhadap niat beli serta berperan sebagai variabel quasi moderasi dalam hubungan antara kualitas produk dengan niat beli maupun hubungan antara kualitas layanan dengan niat beli. Hasil interaksi menunjukkan bahwa semakin kuat citra merek, maka semakin kuat pula pengaruh kualitas produk dan kualitas layanan terhadap niat beli konsumen. Temuan penelitian ini menunjukkan bahwa peningkatan kualitas produk, kualitas layanan, dan citra merek secara simultan sangat penting dalam meningkatkan niat beli konsumen pada sektor ritel modern. Penelitian ini juga menegaskan pentingnya citra merek sebagai faktor strategis dalam memperkuat persepsi dan preferensi konsumen di tengah persaingan industri ritel yang semakin kompetitif.
Repurchase intention in modern retail: A moderation analysis of experience marketing in affecting consumer behavior Andreas Ari Sukoco; Cheryl Marlitta Stefia; Rakotoarisoa Maminiaina Heritiana Sedera; Ansar Abbas
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13778

Abstract

In the increasingly competitive modern retail sector, understanding the determinants of consumer repurchase intention has become essential for sustaining customer loyalty and long-term profitability. This study aims to examine the effects of product quality, price perception, and promotion on repurchase intention, while further analyzing the moderating role of experience marketing. Employing a cross-sectional survey design, data were collected from 120 purposely selected consumers who had recently purchased products at Super Indo outlets in Yogyakarta, Indonesia. A structured questionnaire using a five-point Likert scale was administered, and the instrument was verified through validity and reliability testing. Data analysis included descriptive statistics, hypothesis testing, and moderated regression analysis to evaluate both direct and interaction effects. The findings reveal that product quality, price perception, and promotion significantly influence repurchase intention. Moreover, experience marketing enhances the impact of product quality and price perception on repurchase intention, but does not moderate the relationship between promotion and repurchase intention. These results underscore the importance of integrating consumer experience into product and pricing strategies, while reevaluating promotional activities beyond short-term incentives. The study provides empirical contributions to consumer behavior research in developing economies and offers practical insights for retail managers seeking to foster sustainable customer loyalty.
The Effects of Influencer Credibility on Brand Attitude and Purchase Intention: The Moderating Role of Brand Congruence in Food Vlogger Marketing Budhi Haryanto; Cheryl Marlitta Stefia; Sabda Aji Kurniawan; Andreas Ari Sukoco; Rohwiyati Rohwiyati
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 10 No. 2 (2026): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v10i2.10435

Abstract

Influencer marketing has become increasingly important in shaping consumer responses; however, limited understanding remains regarding the conditions under which influencer credibility is more strongly associated with brand evaluations and purchase intentions, particularly in food-vlogger marketing. This study examines the relationships among influencer credibility, brand attitude, and purchase intention and investigates brand congruence as a moderating boundary condition in the Indonesian culinary context. Using a cross-sectional survey, data were collected from 150 consumers familiar with Nex Carlos and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that influencer credibility is positively associated with brand attitude and purchase intention, while brand attitude is positively related to purchase intention. Brand congruence significantly strengthens all three relationships, demonstrating that endorsement effectiveness varies according to perceived influencer–brand compatibility. At the dimensional level, trustworthiness and expertise exhibit stronger contributions to influencer credibility than attractiveness. Theoretically, this study integrates Meaning Transfer Theory, Source Credibility Theory, and the Match-Up Hypothesis by conceptualizing brand congruence as a boundary condition, thereby extending meaning transfer toward a conditional explanation of endorsement effectiveness. Managerially, the findings highlight the importance of selecting credible influencers whose expertise, identity, audience, and communication style align with endorsed brands.
PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA MEMILIH IPHONE111 Rejifzi Difigradez; Andreas Ari Sukoco
Management and Sustainable Development Journal Vol. 6 No. 2 (2024): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v6i2.805

Abstract

Penelitian ini bertujuan untuk mengetahui apakah promosi, kualitas produk, brand image berpengaruh terhadap keputusan mahasiswa dalam memilih iPhone 11. Penelitian ini menggunakan pendekatan kuantitatif dengan penggunaan data primer dan data sekunder. Teknik sampling yang digunakan adalah purposive sampling dengan melihat kriteria responden mahasiswa yang pernah membeli atau menggunakan produk handphone merek Apple Iphone 11. Untuk uji terhadap quesioner menggunakan uji validitas dan reliabilitas. Hasil penelitian menunjukkan bahwa peminat iphone 11 tidak hanya wanita saja. Banyak juga pria yang menggunakan produk tersebut, tetapi mayoritas yang banyak menggunakan iphone 11 sebagaian besar adalah wanita dengan pengeluaran rata-rata per bulan sebesar Rp 1.000.000 – Rp 2.000.000,. Hasil uji validitas juga dinyatakan baik dan memenuhi standar karena hasil yang telah didapatkan lebih besar daripada nilai yang sudah ditetapkan yaitu 0.50 sehingga dinyatakan valid untuk penelitian. Uji hipotesis menunjukkan bahwa promosi , kualitas poduk dan brand image, berpengaruh terhadap keputusan pembelian.
Co-Authors Ansar Abbas Budhi Haryanto Cheryl Marlitta Stefia Cheryl Marlitta Stefia Fadjar Iriantono Rakotoarisoa Maminiaina Heritiana Sedera Rejifzi Difigradez Rohwiyati Rohwiyati Rossalina Christanti Sabda A. Kurniawan