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All Journal Journal of Education and Learning (EduLearn) Jurnal Fokus Manajemen Bisnis Management and Sustainable Development Journal Journal of Management and Entrepreneurship Research Jurnal Riset Manajemen dan Bisnis EQUILIBRIUM : JURNAL BISNIS DAN AKUNTANSI (EJBA)
Andreas Ari Sukoco
Universitas Kristen Duta Wacana
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Library & Information Science Social Sciences Other

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 1 
Freedom to learn–independent campus policy: Do we really find our freedom? Rossalina Christanti; Andreas Ari Sukoco
Journal of Education and Learning (EduLearn) Vol 16, No 2: May 2022
Publisher : Intelektual Pustaka Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.944 KB) | DOI: 10.11591/edulearn.v16i2.20477

Abstract

What the job market demanded in the last few decades is overwhelming. Universities are working hard to meet the quality required by the job markets and it took a lot of effort, physically and mentally. Recently, the Minister of Education and Culture Republic of Indonesia releases a policy that opens up the door to unlimited resources of learning. Students will be facilitated to choose their learning sources from outside the classroom, with real professionals. It is hoped that the quality of education in Indonesia will be enhanced and universities can produce graduates who have competencies that are relevant to the needs of industry, business, and the world of work. This research mainly reviews the Freedom to Learn–Independent Campus (FLIC) policy as an opportunity to conduct independent learning. Independent to choose the more contextual source of learning. Our study context is the implementation of the FLIC program specifically at the School of Business. The researchers conducted interviews with stakeholders related to the implementation of this policy (students, faculty members, co-educators). As a result, FLIC is perceived to have a positive impact on improving student abilities. However, there are still some obstacles that can be used as a basis for policy improvement.
MODEL PEMBELIAN PRODUK PRIVATE LABEL Andreas Ari Sukoco
Jurnal Riset Manajemen dan Bisnis Vol 9, No 2 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2014.92.101

Abstract

The growing of modern market such as minimarket, supermarket, and hypermarket has an impact on customer shopping behavior especially in development countries. Retail business offer manufactured product and private label product. Recently, private label product is growing up above manufactured product. The aim of this paper is to develop the model of buying private label product. This paper show that the buying of private label has formed some factors. This paper compile and analysis several researches that was done in India, China, Malaysia and Indonesian. The model reveals that quality, price, packaging, brand, consumer characteristics, and retail images affect the buying of private label. Keywords: private label, perception, quality, price, brand, packaging, store images,consumer characteristic, buying behavior
RESPONSE KONSUMEN TERHADAP ASOSIASI ENDORSER PERUSAHAAN Andreas Ari Sukoco; Fadjar Iriantono
Jurnal Riset Manajemen dan Bisnis Vol 5, No 2 (2010): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.52.60

Abstract

The issue of advertising effectiveness is strongly related with theinstrumental attributes of an advertisement. One of the attributes is an endorser. The existence of an endorser has a big influence on the outcomes of an advertising activity because an endorser has a strong effect on the image of products or services advertised. This inquiry merely focuses on the attempt to see the impact of an endorser image on the image of products being advertised. It is also to see how the changes of the image of an endorser and the decision making made by a top management about a problematic endorser have relevance with customers’ perspectives. The participants of this study are the students of Duta Wacana Christian University. The analysis is with different test average, mean, and standard deviation. The result indicates that the presence of a celebrity endorser gives a positive effect on the image of products and the image of a company. Moreover, the customers also give a positive appreciation to the decision of top management to end a contract with a problematic endorser.Keywords: endorser, advertisement, image
Citra Gerai dan Atribut Ekstrinsik pada Produk Private Labe Andreas Ari Sukoco
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 14 No. 1 (2020): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v14i1.168

Abstract

Penelitian ini bertujuan untuk melihat sejauh mana kemasan dan harga dari produk private label memiliki dampak terhadap niat beli konsumen. Penelitian ini juga ingin melihat sejauh mana aspek gerai dari retailer bisa menjadi daya tarik bagi konsumen. Penelitian ini juga mengkaitkan aspek profil konsumen dengan persepsi terhadap atribut produk dan gerai retailer. Penelitian di lakukan di Yogyakarta dengan pengambilan sampel pada beberapa gerai Indomaret. Responden yang diambil adalah mereka yang berbelanja pada gerai tersebut dengan latar belakang sosial ekonomi dan demografi yang beragam. Hasil penelitian dengan menggunakan alat analisis Structural Equation Modelling (SEM) menunjukkan bahwa atribut kemasan dan harga memiliki pengaruh yang signifikan terhadap niat beli. Citra gerai yang baik berdampak pada persepsi konsumen terhadap atribut produk private label. Temuan lain menunjukkan bahwa private label belum cukup dikenal pada beberapa segmen tertentu.
PENGARUH PROMOSI, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA MEMILIH IPHONE111 Rejifzi Difigradez; Andreas Ari Sukoco
Management and Sustainable Development Journal Vol. 6 No. 2 (2024): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v6i2.805

Abstract

This research aims to find out whether promotion, product quality, brand image influence students' decisions in choosing iPhone 11. This research uses a quantitative approach using primary data and secondary data. The sampling technique used was purposive sampling by looking at the criteria for student respondents who had ever purchased or used an Apple iPhone 11 brand cellphone product. To test the questionnaire, validity and reliability tests were used. The research results show that iPhone 11 enthusiasts are not only women. There are also many men who use this product, but the majority of those who use the iPhone 11 are mostly women with an average monthly expenditure of IDR 1,000,000 – IDR 2,000,000. The validity test results were also declared good and met the standards because the results obtained were greater than the predetermined value, namely 0.50, so they were declared valid for research. Hypothesis testing shows that promotion, product quality and brand image influence purchasing decisions
MODEL PEMBELIAN PRODUK PRIVATE LABEL Andreas Ari Sukoco
Jurnal Riset Manajemen dan Bisnis Vol. 9 No. 2 (2014): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v9i2.217

Abstract

ABSTRACT The growing of modern market such as minimarket, supermarket, and hypermarket has an impact on customer shopping behavior especially in development countries. Retail business offer manufactured product and private label product. Recently, private label product is growing up above manufactured product. The aim of this paper is to develop the model of buying private label product. This paper show that the buying of private label has formed some factors. This paper compile and analysis several researches that was done in India, China, Malaysia and Indonesian. The model reveals that quality, price, packaging, brand, consumer characteristics, and retail images affect the buying of private label. Keywords: private label, perception, quality, price, brand, packaging, store images, consumer characteristic, buying behavior ABSTRAK Tumbuhnya pasar modern seperti minimarket, supermarket, dan hypermarket memiliki dampak pada perilaku belanja pelanggan terutama di negara berkembang. Bisnis ritel menawarkan produk manufaktur dan produk label privat. Baru-baru ini, produk label privat tumbuh di atas produk manufaktur. Tujuan dari makalah ini adalah untuk mengembangkan suatu model pembelian produk label privat. Makalah ini menunjukkan bahwa pembelian label privat telah membentuk beberapa faktor. Tulisan ini mengkompilasi dan menganalisis beberapa penelitian yang dilakukan di India, Cina, Malaysia dan Indonesia. Model ini mengungkapkan bahwa kualitas, harga, kemasan, merek, karakteristik konsumen, dan citra ritel mempengaruhi pembelian label privat. Kata kunci: label privat, persepsi, kualitas, harga, merek, kemasan, citra toko, karakteristik konsumen, perilaku pembelian
Kualitas Produk dan Harga Terhadap Niat Beli dengan Experience Marketing sebagai Pemoderasi pada Produk Ritel Modern Sukoco, Andreas Ari
EQUILIBRIUM - Jurnal Bisnis dan Akuntansi Vol. 19 No. 1 (2025): EQUILIBRIUM - Jurnal Bisnis dan Akuntansi (EJBA)
Publisher : Universitas Kristen Immanuel

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61179/ejba.v19i1.729

Abstract

Penelitian ini bertujuan untuk mengetahui  sejauh mana atribut produk sebuah ritel memiliki pengaruh terhadap niat beli  pada ritel moderen dengan pemoderasi experience marketing.   Indikator experience marketing yang dipergunakan dalam penelitian ini dibatasi pada aspek interaksi antara konsumen dengan produk serta layanan yang diterimanya. Experience  marketing merupakan atribut  yang akhir akhir ini sering diperbincangkan  dalam upaya  mengetahui respon konsumen terhadap produk. Pendekatan ini bukan saja menggunakan konsep  yang didasarkan pada teori kebutuhan konsumen melainkan juga didasarkan pada interaksi konsumen terhadap produk dan layanan yang  dirasakannya. Pengambilan sampel dilakukan pada konsumen Ritel Moderen di Yogyakarta. Dari penelitian ini diharapkan dapat diketahui respon  konsumen terhadap pelaksanaan aktivitas marketing di ritel modern. Aktivitas yang dimaksud meliputi kualitas  produk dan harga dengan memperhatikan  variabel experience marketing sebagai pemoderasinya.
Repurchase intention in modern retail: A moderation analysis of experience marketing in affecting consumer behavior Sukoco, Andreas Ari; Stefia, Cheryl Marlitta; Sedera, Rakotoarisoa Maminiaina Heritiana; Abbas, Ansar
Jurnal Fokus Manajemen Bisnis Vol. 15 No. 2 (2025)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v15i2.13778

Abstract

In the increasingly competitive modern retail sector, understanding the determinants of consumer repurchase intention has become essential for sustaining customer loyalty and long-term profitability. This study aims to examine the effects of product quality, price perception, and promotion on repurchase intention, while further analyzing the moderating role of experience marketing. Employing a cross-sectional survey design, data were collected from 120 purposely selected consumers who had recently purchased products at Super Indo outlets in Yogyakarta, Indonesia. A structured questionnaire using a five-point Likert scale was administered, and the instrument was verified through validity and reliability testing. Data analysis included descriptive statistics, hypothesis testing, and moderated regression analysis to evaluate both direct and interaction effects. The findings reveal that product quality, price perception, and promotion significantly influence repurchase intention. Moreover, experience marketing enhances the impact of product quality and price perception on repurchase intention, but does not moderate the relationship between promotion and repurchase intention. These results underscore the importance of integrating consumer experience into product and pricing strategies, while reevaluating promotional activities beyond short-term incentives. The study provides empirical contributions to consumer behavior research in developing economies and offers practical insights for retail managers seeking to foster sustainable customer loyalty.
The Influence of Environmental Awareness, Environmental Attitudes, and Perceptions of Green Marketing on Consumer Trust in Environmentally Friendly Products in Modern Retail Sukoco, Andreas Ari; Stefia, Cheryl Marlitta; Haryanto, Budhi; Rohwiyati, Rohwiyati; Fenitra, Rakotoarisoa Maminirina
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-78

Abstract

Objective: This study aims to analyze the effects of environmental awareness, environmental attitude, and perceptions of green marketing on consumer trust in eco-friendly products in modern retail. Research Design & Methods: The research employs a quantitative survey design with a purposive random sampling technique, yielding 100 respondents. Data were collected using a questionnaire and analyzed using multiple linear regression in SPSS. Findings: The results show that environmental awareness, environmental attitude, and perceptions of green marketing have positive and significant effects on consumer trust. Implications & Recommendations: Practically, modern retailers need to strengthen the credibility of their green communications (credible certifications/labels, traceability evidence) and enhance consumer education so that sustainability claims are understood and trusted. Contribution & Value Added: The novelty of this study lies in integrating VBN and Signaling Theory within a single model to explain the formation of green trust in Indonesia’s modern retail context. The findings further reinforce the proposition that building green trust requires a combination of consumers’ awareness and positive attitudes together with credible and consistent green marketing signals. The synergy of these factors is crucial for encouraging the adoption of eco-friendly products in modern retail.
Co-Authors Abbas, Ansar Budhi Haryanto Fadjar Iriantono Fenitra, Rakotoarisoa Maminirina Rejifzi Difigradez Rohwiyati Rohwiyati Rossalina Christanti Sedera, Rakotoarisoa Maminiaina Heritiana Stefia, Cheryl Marlitta