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Jonathan Herdioko
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Keputusan Nasabah dalam Menabung di Bank Konvensional di daerah Istimewa Yogyakarta Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol 11, No 2 (2016): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2016.112.243

Abstract

The purpose of this study is to examine the antecedent of customer’s decision to save their assets in conventional banks. Variables analized preceded product, place, and promotion toward customers’ decision. Data for this study were collected by offline administered survey to 300 respondents in five districts in Yogyakarta Special Region. They are Gunung Kidul, Kulon Progo, Sleman, Bantul, and  Yogyakarta. The hyphotesis testing was conducted using the multiple regression analysis. Findings of this study indicate that product, place, and promotion have strong influence on customers decision to save their assets in conventional banks.Keyword: conventional bank, customers decision, multiple regressions analysis
Pengaruh Emotional Branding and Brand ldentity Terhadap Loyalitas Konsumen Coffee Shop di Yogyakarta Petra Surya Mega Wijaya; Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol 5, No 1 (2010): Jurnal Riset Manjemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2010.51.220

Abstract

The coffee shop industry in Yogtakarta is growing rapidly. Somelocatiotu arotmd the campuses become the strategic locations for the coffee shops. These shops are altractive alternatives for the people especially the stadents for discttssions or social interactions. They offer variuts serttice alternatives in accordancewith their segments. on cmerage, the industry offersaffardable prices for all Hnds of ctstomers especially students with qcellent senices. The competition among the shops is diverse to attract costumers in forns of the menus, drinb, hotspotfacility, live music, etc.Nearly every night especially on Scurdays or &ring holidays, thecoffee shops become the main destinations of people. The phenomenon is interesting to study especially the attitudes of the castomers of the coffee shops in Yogtalrarta. With the reason, this research attempts to see the influmce ofemotional branding and brand identity on the loyalty of the anstomers of the coffee shops in Yogtakarta.To lotow the inJluence, there were 200 questionnatres distributed to the people who have visited od shopped in the coffee shops in Yogtalarta &tring six montlzs since this research began. The analysis instrwnent to arutwer the lrypothesis is Strtrctural Equation Model (SEM).  The analysis indicates o significant influence on the relational vwiable on the brand as person, the fue serutes uperierce variable toward the brand as prgfluct, the imagery variable toward the brands as pro&tct, thebrand as person, and the Walty, as well as the brond as person variable toward loyalty. In addition, there is a non-signiJicant inJluence, namely the relatiorwl variable toward the brod as product, and loyalty, the five-serce wperience voriable toward the brmtd as person and loyalty, as weli the brondvriable as product toward loyalty.Kelwords: Emotional Branding, Brand ldentity, Loyalty, SEM, Coffee Shop Industry
PENGARUH PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN DALAM BERBELANJA PRODUK KOPI SECARA DARING: STUDI KASUS PADA SITUS INTERNET OTTEN COFFEE Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol 12, No 2 (2017): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis UKDW

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.2017.122.292

Abstract

ABSTRACTThe purpose of this study is to examine the effect of product and place to customer intention to buy online coffee product on Otten Coffee website. Data for this study were collected by offline administered survey to 200 respondents in five districts in Daerah Istimewa Yogyakarta. They areGunung Kidul, Kulon Progo, Sleman, Bantul, and Kotamadya Yogyakarta. The hyphotesis testing was conducted using multiple regression analysis. Findings of this study indicate that product and price have strong influence on customers’ intention to buy online coffee product in Otten Coffee.Keyword: online product, customers intention.ABSTRAKTujuan dari penelitian ini adalah untuk meneliti pengaruh dari variabel produk dan tempat terhadap minat konsumen untuk membeli produk kopi di situs online Otten Coffee. Data yang dikumpulkan adalah dengan penyebaran questioner kepada 200 oang pada lima wilayah yang tersebar di Daerah Istimewa Yogakarta. Antara lain Kabupaten Gunung Kidul, Kulon Progo, Sleman, Bantul dan Kota Yogyakarta. Uji hipotesis di sini adalah dengan memakai analisis regresu berganda. Temuan dari studi ini menunjukkan kalau variable produk dan harga memiliki pengariih yang kuat perhadap minat beli untuk membeli kopi pada situs Otten Coffee
PENGARUH MEDIA SOSIAL, BRAND INFUENCER DAN KESADARAN MEREK TERHADAP MINAT BELI DI MARKETPLACE SHOPEE PADA SAAT PANDEMI COVID-19 Jonathan Herdioko; Carmel Verona Karisma
Jurnal Riset Manajemen dan Bisnis Vol. 16 No. 2 (2021): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh sosial media, brand influencer, dan kesadaran merek terhadap minat beli di Marketplace Shopee pada saat pandemi Covid-19. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Jumlah sampel pada penelitian ini sebanyak 157 responden yang tersebar di tiga wilayah antara lain Indonesia Bagian Barat, Indonesia Bagian Tengah, dan Indonesia Bagian Timur, pengambilan sampel menggunakan teknik purposive sampling. Hasil dari penelitian ini menunjukkan bahwa secara parsial variabel media sosial tidak berpengaruh signifikan terhadap minat beli, variabel brand influencer berpengaruh signifikan terhadap minat beli, variabel kesadaran merek berpengaruh terhadap minat beli. Asal daerah sebagai pemoderasi variabel brand influencer dan kesadaran merek tidak berpengaruh signifikan terhadap minat beli. Pendapatan sebagai pemoderasi variabel brand influencer dan kesadaran merek tidak berpengaruh signifikan terhadap minat beli. Kata Kunci: Media Sosial, Brand Influencer, Kesadaran Merek, Minat Beli ABSTRACT This research is aimed to acknowledge the effects of social media, brand influencer, and brand awareness towards Shopee Marketplace buying intention during the Covid-19 pandemic. This research uses the quantitative approach by survey. There were 157 samples used and they came from the three regions of Indonesia. The purposive sampling method was used in this research. The results of this study indicate that partially, the social media variable has no significant effect on buying interest, the brand influencer variable has a significant effect on buying interest, the brand awareness variable has an effect on buying interest. Regional origin as a moderating variable for social media and brand awareness has no significant effect on buying interest. Income as a moderating variable for brand influencers and brand awareness has no significant effect on buying interest. Keyword: Social Media, Brand Influencer, Brand Awareness, Buying Interest
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN KUALITAS LAYANAN TERHADAP KEPUASAN KONSUMEN Jonathan Herdioko; Valentcio Luwiska W
Jurnal Riset Manajemen dan Bisnis Vol. 15 No. 2 (2020): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v15i2.82

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, persepsi harga, dan kualitas pelayanan terhadap kepuasan konsumen pada Toko Tekstil Mac Mohan, Solo. Populasi dalam penelitian ini adalah penduduk Kota Solo. Teknik penyampelan menggunakan non-probability sampling dengan pemilihan 100 responden yang pernah membeli produk di Mac Mohan Solo. Teknik pengumpulan data dilakukan dengan menyebarkan kuesioner yang telah diuji validitas dan reliabilitasnya. Metode analisis regresi linier berganda digunakan dengan uji R2, uji F, dan uji t. Hasil pengujian menghasilkan nilai sig uji F sebesar = 0,00, artinya secara simultan variabel kualitas produk, persepsi harga, dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Hasil uji t menunjukkan bahwa kualitas produk, persepsi harga, dan kualitas layanan secara parsial berpengaruh signifikan terhadap kepuasan pelanggan. Kata Kunci: kualitas produk, persepsi harga, kualitas layanan, kepuasan pelanggan ABSTRACT This study aims to determine the effect of product quality, price perception, and service quality toward customer satisfaction at Toko Tekstil Mac Mohan, Solo. The population in this study are the residents of Solo. Non-probability sampling method is adopted with a selection of 100 respondents who have bought products at Mac Mohan Solo. Data collection techniques were carried out by distributing questionnaires that had been tested for validity and reliability. The multiple linear regression analysis method is used with R2 test, F test, and t test. The test results produce a sig value of F test of = 0.00, meaning that simultaneously, the variable product quality, price perception, and service quality have a significant effect on customer satisfaction. The t test shows that product quality partially, price perception, and service quality partially have a significant effect on customer satisfaction. Keywords: product quality, price perception, service quality, customer satisfaction
KEPUTUSAN PEMBELIAN PADA SITUS DARING BUKALAPAK DENGAN PEKERJAAN, JENIS KELAMIN DAN ASAL DAERAH SEBAGAI PEMODERASI Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol. 14 No. 2 (2019): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v14i2.154

Abstract

ABSTRACT This research is aimed to test the effect on site design, product, price preception, and site image towards the consumers buying intention to shop on Bukalapak marketplace with occupation, gender, and origin as a moderation effect at Yogyakarta Special Region. The method used in this research is by using the quantitative apporach by survey methods. There are 155 respondents here and they are spread amoung five different areas in Yogyakarta Special Region. The results show that Site Image takes effects on the consumers buying intentions. And by using pait t test on the moderation test shows that gender has the effect. Keywords: site design, product, price preception, gender, and origin. ABSTRAK Penelitian ini bertujuan untuk menguji pengaruh desain situs, produk, persepsi harga, dan citra situs pada minat belanja di situs Bukalapak dengan pekerjaan, jenis kelamin, dan asal daerah sebagai pemoderasi di Daerah Istimewa Yogyakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey. Adapun jumlah sampel penelitian ini sebanyak 155 orang yang tersebar di 5 daerah kabupaten kota di Daerah Instimewa Yogyakarta dengan teknik purposive sampling. Hasil penelitian ini menunjukkan bahwa citra situs yang mempengaruhi secara signifikan minat belanja di situs bukalapak. Terdapat perbedaan respon minat beli pada hasil uji beda pair t test untuk kategori pembedaan berdasarkan jenis kelamin. Kata Kunci: desain situs, produk, perkiraan harga, jenis kelamin, dan asal
KEPUTUSAN NASABAH DALAM MENABUNG DI BANK KONVENSIONAL DI DAERAH ISTIMEWA YOGYAKARTA Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol. 11 No. 2 (2016): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v11i2.193

Abstract

ABSTRACT The purpose of this study is to examine the antecedent of customer’s decision to save their assets in conventional banks. Variables analized preceded product, place, and promotion toward customers’ decision. Data for this study were collected by offline administered survey to 300 respondents in five districts in Yogyakarta Special Region. They are Gunung Kidul, Kulon Progo, Sleman, Bantul, and Yogyakarta. The hyphotesis testing was conducted using the multiple regression analysis. Findings of this study indicate that product, place, and promotion have strong influence on customers decision to save their assets in conventional banks. Keyword: conventional bank, customers decision, multiple regressions analysis ABSTRAK Tujuan dari penelitian ini adalah untuk menguji anteseden keputusan pelanggan untuk menyimpan aset mereka di bank-bank konvensional. Variabel dianalisis didahului produk, tempat, dan promosi terhadap keputusan nasabah. Data untuk penelitian ini dikumpulkan oleh survei secara offline diberikan kepada 300 responden di lima kabupaten di Daerah Istimewa Yogyakarta. Mereka adalah Gunung Kidul, Kulon Progo, Sleman, Bantul, dan Yogyakarta. Pengujian hipotesis dilakukan dengan menggunakan analisis regresi berganda. Temuan dari penelitian ini menunjukkan bahwa produk, tempat, dan promosi memiliki pengaruh yang kuat pada keputusan pelanggan untuk menyimpan aset mereka di bank konvensional. Kata kunci: bank konvensional, keputusan konsumen, analisis regresi berganda
PENGARUH PRODUK DAN HARGA TERHADAP MINAT BELI KONSUMEN DALAM BERBELANJA PRODUK KOPI SECARA DARING: STUDI KASUS PADA SITUS INTERNET OTTEN COFFEE Jonathan Herdioko
Jurnal Riset Manajemen dan Bisnis Vol. 12 No. 2 (2017): Jurnal Riset Manajemen dan Bisnis
Publisher : Fakultas Bisnis Universitas Kristen Duta Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21460/jrmb.v12i2.198

Abstract

ABSTRACT The purpose of this study is to examine the effect of product and place to customer intention to buy online coffee product on Otten Coffee website. Data for this study were collected by offline administered survey to 200 respondents in five districts in Daerah Istimewa Yogyakarta. They are Gunung Kidul, Kulon Progo, Sleman, Bantul, and Kotamadya Yogyakarta. The hyphotesis testing was conducted using multiple regression analysis. Findings of this study indicate that product and price have strong influence on customers’ intention to buy online coffee product in Otten Coffee. Keyword: online product, customers intention. ABSTRAK Tujuan dari penelitian ini adalah untuk meneliti pengaruh dari variabel produk dan tempat terhadap minat konsumen untuk membeli produk kopi di situs online Otten Coffee. Data yang dikumpulkan adalah dengan penyebaran questioner kepada 200 oang pada lima wilayah yang tersebar di Daerah Istimewa Yogakarta. Antara lain Kabupaten Gunung Kidul, Kulon Progo, Sleman, Bantul dan Kota Yogyakarta. Uji hipotesis di sini adalah dengan memakai analisis regresu berganda. Temuan dari studi ini menunjukkan kalau variable produk dan harga memiliki pengariih yang kuat perhadap minat beli untuk membeli kopi pada situs Otten Coffee. Kata Kunci: produk online, minat beli
Co-Authors Carmel Verona Karisma Petra Surya Mega Wijaya Valentcio Luwiska W