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All Journal Journal of Communication Studies
Aida Farichatul laila
universitas diponegoro semarang
Languange, Linguistic, Communication & Media Social Sciences

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Journal : Journal of Communication Studies

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Taktik Komunikasi Politik Partai Nasdem Dalam Memenangkan Pemilu Legislatif 2019 Aida Farichatul laila; Khoirul Muslimin; Lukman Hakim
Journal of Communication Studies Vol 1 No 2 (2021): JCS: Journal of Communication Studies
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah, Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1131.604 KB) | DOI: 10.37680/jcs.v1i2.1149

Abstract

This study show the political communication strategy of a party, especially the National Democratic Party (NasDem) in Central Java in the 2019 Legislative Election.This study uses the Elaboration Likelihood ModelTheory from Petty and Cacciopo, where the persuasion of messages in the campaign can be accepted by the public so that they can win the 2019 Legislative Election contestation. This study uses a postpositivism paradigm, with qualitative descriptive research methods and triangulation of data sources, while the focus of this research is on the candidates for members of the NasDem Party who are now members of the legislative in the DPRD of Central Java Province. The results of this study indicate that the Political Communication Tactics used by the Central Java NasDem Party in winning the 2019 Election Contestation was communicating with a traditional approach by personally meeting the cloud community, organizations community, community leaders, Islamic figure (Kiai), former officials, RT and RW. Those ways were carried out by the model of house visit, 'nguwongke uwong',. The result of this study indicates that three legislative candidates who are currently sitting in the DPRD of Central Java have been elected.
Co-Authors hakim, lukman Khoirul Muslimin