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All Journal Jurnal EMT KITA Edum Journal Gema Wiralodra Jurnal Investasi Budimas : Jurnal Pengabdian Masyarakat LOSARI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Nasional (JPN) Indonesia
Nana Supriatna Sonjaya
Universitas Wiralodra
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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PENDAMPINGAN PADA PENGEMBANGAN BISNIS PADA PENGOLAHAN MAKANAN KRUPUK REMIS UMK KOJA DI DESA KONGSI JAYA KABUPATEN INDRAMAYU Agus Yudianto; Nana Supriatna Sonjaya
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v5i2.11139

Abstract

In general, the target to be achieved for UKM Koja IM is the creation of UKM based on digital technology so that it can be known to the wider community and increase the amount of productivity which of course will affect the number of human resources. To develop SMEs involves various parties. SMEs themselves initially started from home industrial activities and those most dominantly involved were the SME owners themselves. SME owners who organize and manage the production process. In general, the target to be achieved for UKM Koja IM is the creation of UKM based on digital technology so that it can be known to the wider community and increase the amount of productivity which of course will affect the number of human resources. a. In production activities, we help with the process of mixing the raw materials together, mixing the dough, steaming the cracker dough, drying the crackers, frying the crackers, and packaging the crackers. In marketing activities, we expand our marketing by promoting through online social media such as Instagram and to increase sales we include products in e-commerce such as shops. Creating packaging innovations that are more economical in size, by repackaging the packaging so that it can attract buyers for more economical sizes and designing packaging by providing labels along with the composition contained in the production of mussel crackers. The aim is to attract buyers' attention by repackaging the packaging. Making financial reports, we analyzed the financial reports of Koja Im producing mussel crackers.
Studi Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Pemasaran UMKM di Kabupaten Indramayu Nurpratama, Meddy; Sonjaya, Nana Supriatna; Yudianto, Agus; Agung, Ismail
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2406

Abstract

This study aims to determine the influence of market orientation and product innovation on the marketing performance of MSMEs in Indramayu Regency. The method used in this research is multiple linear regression analysis. Data were obtained through the distribution of questionnaires to respondents who are MSME actors in Indramayu. Data analysis was conducted using multiple linear regression techniques to identify the relationship between independent and dependent variables. Additionally, this study uses Pearson correlation to examine the relationship between market orientation and product innovation with marketing performance. The results of the study show that both market orientation and product innovation have a significant and positive influence on the marketing performance of MSMEs. These findings emphasize the importance for MSMEs to integrate market orientation and product innovation into their marketing strategies to enhance marketing effectiveness and efficiency, and support business growth
MEMANFAATKAN KECERDASAN BUATAN UNTUK MENINGKATKAN PROSES EVALUASI PEMBELAJARAN DI SEKOLAH MENENGAH SUATU TINJAUAN TERHADAP POTENSI DAN TANTANGANNYA Cahyanto, Iman; Sonjaya, Nana Supriatna
Edum Journal Vol. 7 No. 1 (2024): Edum Journal
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/edumjournal.v7i1.180

Abstract

Dalam konteks pendidikan di sekolah menengah, evaluasi pembelajaran memainkan peran penting dalam mengukur pencapaian kompetensi siswa dan efektivitas metode pengajaran. Meskipun telah ada berbagai pendekatan evaluasi yang digunakan, implementasi kecerdasan buatan/Artificial intelligence (AI) menawarkan potensi baru untuk meningkatkan proses evaluasi tersebut. Artikel ini menyajikan tinjauan terhadap potensi dan tantangan penerapan kecerdasan buatan dalam evaluasi pembelajaran di sekolah menengah. Dengan menganalisis kajian literatur yang relevan, metode penelitian, hasil penelitian, dan pemikiran diskursif, artikel ini menggambarkan peran AI dalam meningkatkan efisiensi, obyektivitas, dan kedalaman analisis evaluasi pembelajaran. Penelitian-penelitian sebelumnya menyoroti berbagai pendekatan AI yang telah diterapkan, termasuk penggunaan algoritma pembelajaran mesin untuk menilai kinerja siswa dan menyediakan umpan balik yang personal. Namun, tantangan seperti ketersediaan infrastruktur teknologi, perbedaan dalam pemahaman konsep AI di antara para pendidik, dan kekhawatiran etis perlu diatasi agar implementasi AI dalam evaluasi pembelajaran menjadi berhasil. Dengan memahami potensi dan tantangan ini, artikel ini menyimpulkan dengan merekomendasikan langkah-langkah strategis untuk menerapkan kecerdasan buatan secara efektif dalam konteks evaluasi pembelajaran di sekolah menengah. Kata kunci : Kecerdasan Buatan, Evaluasi Pembelajaran, Sekolah Menengah
Pendampingan Penguatan Manajemen Bisnis UMKM Koja Di Kabupaten Indramayu Yudianto, Agus; Supriatna Sonjaya , Nana; Nurhayati, Nunung
LOSARI: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2024): Juni 2024
Publisher : LOSARI DIGITAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53860/losari.v6i1.228

Abstract

UMKM Koja IM is a home industry that is active in the processing and selling of various crackers. The aim of course is to make the marketing process more effective and efficient. By making direct observations and conducting interviews. assisting in the production process, marketing, and financial reports. During this service, partners still experienced difficulties in production because all the equipment was still manual. We hope that this activity does not stop here but can be sustainable so that it can still help MSMEs in the region
Pemanfaatan Lahan Pekarangan dengan Sistem Hidroponik dan Limbah Botol Plastik untuk Mengurangi Pencemaran Lingkungan di Desa Kertasemaya, Kabupaten Indramayu Yudianto, Agus; Nurpratama, Meddy; Firdaus, Taufansyah; Sonjaya, Nana Supriatna
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v6i1.937

Abstract

This community service initiative began in response to environmental issues in Kertasemaya Village, where the lack of waste disposal facilities led some residents to improperly dispose of organic and non-organic waste, particularly in irrigation rivers, causing blockages. The increasing volume of plastic bottle waste requires proper management to prevent pollution. The community's awareness of waste management in Kertasemaya Village is still low. Several training sessions were conducted to address this problem, including education on hydroponic practices and the creation of simple planting media using discarded bottles, rock wool, and flannel fabric. Housewives showed interest in the hydroponic system and expressed their willingness to implement it at home. This training aims to enhance community awareness about waste management and the beneficial use of plastic bottles. The program aims to provide knowledge and skills regarding the utilization of yard spaces through hydroponic systems by using plastic bottle waste to minimize environmental pollution in Kertasemaya Village. The success of the training was measured by comparing participants' knowledge before and after the training. Pretest and posttest results showed that 93% of participants experienced an increase in knowledge, while 59% showed no improvement.
HUBUNGAN TEKNOLOGI INFORMASI DAN FORMULASI STRATEGI PEMASARAN SERTA DAMPAKNYA TERHADAP KINERJA ORGANISASI Sonjaya, Nana Supriatna; Yudianto, Agus; Nurpratama, Meddy
Jurnal EMT KITA Vol 9 No 1 (2025): JANUARI 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i1.3014

Abstract

The relationship between Information Technology and marketing strategy formulation has a significant impact on organizational performance. In the current digital era, Information Technology plays and has a very important role in collecting, storing and analyzing consumer data more efficiently. This allows organizations to better understand consumer behavior, preferences and market trends in greater depth. Using the data collected, organizations can design more focused and personalized marketing strategies, identifying the right market segments to target. By wisely utilizing Information Technology in the formulation of marketing strategies, organizations can achieve competitive advantage and improve their performance in an increasingly changing and competitive market.
PENGARUH PENDIDIKAN DAN PELATIHAN TERHADAP KINERJA PT.MATAHARI PUTRA PRIMA. Tbk Sonjaya, Nana Supriatna
Jurnal Investasi Vol. 8 No. 2 (2022): Jurnal Investasi April 2022
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v8i2.196

Abstract

Pengaruh Pendidikan dan Pelatihan Terhadap Kinerja Karyawan PT.Matahari Putra Prima.Tbk, Penelitian ini untuk mengetahui, pendidikan , pelatihan dan kinerja karyawan di perusahaan, dan pengaruh pendidikan terhadap kinerja, pengaruh pelatihan terhadap kinerja, serta pengaruh pendidikan dan pelatihan terhadap kinerja karyawan. Metode penelitian ini dengan menggunakan metode assosiatif, yang ber bertujuan untuk mengetahui hubungan antara dua variabel atau lebih, agar diketahui pengaruh pendidikan dan pelatihan terhadap kinerja karyawan PT.Matahari Putra Prima. Tbk . Hasil dari penelitian didapatkan bahwa penilaian pimpinan dari pendidikan melalui indikator; peningkatan penguasaan teori, peningkatan pengetahuan umum, keterampilan dalam mengambil keputusan serta sikap pekerja terhadap lingkungannya masuk kedalam kategori yang sangat baik, penilaian pimpinan terhadap pelatihan melalui indikator; proses pembelajaran, peningkatan kemampuan teknis, peningkatan keterampilan teknis, mengutamakan praktik daripada teori termasuk dalam kategori Rendah, penilaian atasan terhadap kinerja pekerja melalui indikator; hasil kerja secara kualitas, hasil kerja pegawai secara kualitas, kerjasama dan waktu masuk dalam kategori sangat baik
Pelatihan Membuat Proposal Bisnis dengan Model Bisnis Canvas Sonjaya, Nana Supriatna; Yudianto, Agus; Nurpratama, Meddy; Firdaus, Taufansyah
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 6 No. 2 (2025): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v6i2.1333

Abstract

This This training activity is important because business proposals are the main tool in business continuity, getting investors, and developing business opportunities. With the ability to prepare solid proposals and assess proposals carefully, this business proposal training can increase the chances of business success and ensure that working with the best and most appropriate proposals is in line with strategic goals. This program, through the dedication of the Wiralodra University Faculty of Economics team, helps to refine the proposal creation and assessment process, which is a key step for business growth and success. The training methodology includes an initial needs analysis of participants, practice-based learning, and post-training evaluation to assess increased understanding. The results of the training showed an increase in participants' understanding of a more organized business structure and a more targeted marketing strategy. Most participants managed to redesign their business models by focusing more on market segments and more appropriate distribution channels. This study reveals the importance of a practical approach in entrepreneurship training, especially in the application of BMC to support business development at the village level. This Business Proposal is expected to learn techniques and strategies for preparing effective business proposals and how to carefully assess incoming proposals. This program is designed to help people increase their chances of success in getting business or investment opportunities and ensure the quality of the proposals received.
The Influence of Work Environment and Work Facilities on Employee Job Satisfaction at the Regional Public Drinking Water Company Tirta Darma Ayu Indramayu Head Office Hasanah, Nesa Fitriyani; Damayanti, Fitria; Sonjaya, Nana Supriatna
Gema Wiralodra Vol. 16 No. 2 (2025): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v16i2.815

Abstract

Employee job satisfaction in public water utilities significantly impacts service delivery quality and organizational performance, yet limited research examines the simultaneous influence of physical work conditions and facility adequacy on satisfaction levels within Indonesian regional water companies. Objective: This study investigates the individual and combined effects of work environment and work facilities on employee job satisfaction at PDAM Tirta Darma Ayu Indramayu Head Office. Methods: A quantitative descriptive-associative approach was employed using simple random sampling of 59 employees from a population of 146 staff members. Data were collected through validated questionnaires and analyzed using correlation analysis, coefficient of determination, and hypothesis testing via SPSS 26. Results: Work environment demonstrated a very strong positive correlation with job satisfaction (r = 0.837, t-count = 11.527 > t-table = 1.672, p < 0.05). Work facilities showed a strong positive correlation with job satisfaction (r = 0.705, t-count = 7.498 > t-table = 1.672, p < 0.05). The combined variables exhibited a very strong correlation (R = 0.840, F-count = 67.308 > F-table = 3.16, p < 0.05) with 70.6% variance explanation (R² = 0.706). Conclusions: Both work environment and work facilities individually and simultaneously exert significant positive influences on employee job satisfaction, providing empirical evidence for prioritizing workplace condition improvements in public utility management strategies.
Co-Authors Agung, Ismail Agus Yudianto Agus Yudianto Fitria Damayanti, Fitria Hasanah, Nesa Fitriyani Iman Cahyanto Meddy Nurpratama Nunung Nurhayati Taufansyah Firdaus, Taufansyah