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All Journal Potensio Jurnal EMT KITA Martabe : Jurnal Pengabdian Kepada Masyarakat EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Gema Wiralodra Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Investasi Management and Accounting Expose LOSARI: Jurnal Pengabdian Kepada Masyarakat Magna: Journal of Aconomics, Management, and Business Jurnal Pengabdian Nasional (JPN) Indonesia
Agus Yudianto
STIE YPPI REMBANG
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Analisis Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Studi Pada PDAM Kabupaten Cirebon Yudianto, Agus; Hidayat, Riskin
Potensio Vol 11, No 1 (2009): Potensio
Publisher : STIE YPPI Rembang

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Abstract

Abstract This research is a case study on PDAM Cirebon regency. This study aims to examine the impact of service quality and price perceptions to customer satisfaction. The sam- pling technique in this study using convenience sampling and obtained a sample of 135 respondents. To measure the state- ment items used in this study the Likert scale, with a scale of 1-5. Item statement of the variable service quality is 22 items, price perception is 14 items, and customer satisfaction is 8 items. Results of validity test  using factor analysis showed that all indicators have a loading factor greater than 0.40 and only loading on one factor. Results of reliability test showed that each construct has a Cronbach’s alpha values that can be received that is above 0.60 as the minimum criteria to be acceptable. Results of hypothesis test indicate that hypoth- esis 1 and 2 supported, which means that the service quality and price perception has positive influence on customer sat- isfaction, with their respective significance at 1% and 5%.Keyword: Service quality, Price perception, Customer satis- faction
Analisis Kualitas Pelayanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Studi Pada PDAM Kabupaten Cirebon Yudianto, Agus; Hidayat, Riskin
potensio Vol 11, No 01 (2009): Volume 11 Nomor 1 Juli 2009
Publisher : potensio

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Abstract

This research is a case study on PDAM Cirebon regency.This study aims to examine the impact of service qualityand price perceptions to customer satisfaction. The samplingtechnique in this study using convenience sampling andobtained a sample of 135 respondents. To measure the statementitems used in this study the Likert scale, with a scale of1-5. Item statement of the variable service quality is 22 items,price perception is 14 items, and customer satisfaction is 8items. Results of validity test using factor analysis showedthat all indicators have a loading factor greater than 0.40 andonly loading on one factor. Results of reliability test showedthat each construct has a Cronbach’s alpha values that canbe received that is above 0.60 as the minimum criteria to beacceptable. Results of hypothesis test indicate that hypothesis1 and 2 supported, which means that the service qualityand price perception has positive influence on customer satisfaction,with their respective significance at 1% and 5%.Keyword: Service quality, Price perception, Customer satisfaction
Apakah Kualitas Pelayanan Berpengaruh Terhadap Loyalitas Pelanggan?: Studi Kasus Pada Toko Cipto Indramayu Yudianto, Agus; Nurpratama, Meddy
Gema Wiralodra Vol 12 No 1 (2021): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gemawiralodra.v12i1.168

Abstract

Penelitian ini dilaksanakan pada Toko Cipto Indramayu, populasi dari penelitian yang dilakukan ini pelanggan Toko Cipto Indramayu sebanyak 96 responden. Penelitian ini bertujuan untuk mengetahui kualitas pelayanan terhadap loyalitas pelanggan di Toko Cipto Indramayu. Alat analisis yang digunakan yaitu uji validitas, uji reliabilitas, analisis statistik deskriptif, analisis korelasi, analisis regresi dan hipotesis. Pengolahan data dengan menggunakan bantuan program aplikasi SPSS versi 22. Hasil rekapitulasi skor jawaban responden mengenai kualitas pelayanan pada Toko Cipto Indramayu adalah sebesar 3650, data tersebut berada pada daerah baik (3264 – 4032 = setuju), artinya kualitas pelayanan sudah baik. Hasil rekapitulasi skor jawaban responden mengenai loyalitas pelanggan pada Toko Cipto sebesar 2842, data tersebut berada pada daerah sangat baik ((2611,2 – 3225,6 = setuju) artinya tingkat loyalitas pelanggan berada pada tingkat yang baik. Korelasi kualitas pelayanan dengan loyalitas pelangganyaitu sebesar 0,432, nilai korelasi tersebut berada pada daerah sedang (0,40 – 0,599 = sedang) atau dapat dikatakan bahwa korelasi atau hubungan kualitas pelayanan dengan loyalitas pelanggan mempunyai tingkat hubungan sedang. Hasil uji statistik pada variabel kualitas pelayanan terhadap loyalitas pelanggan menunjukkan bahwa Nilai R Square sebesar 0,178 atau 17,8 % artinya ada pengaruh kualitas pelayanan terhadap loyalitas pelanggan dan sisanya 82,2% adalah variabel diluar penelitian. Nilai thitung kualitas pelayanan (X) lebih besar dari ttabel (4,647>1,985) atau tingkat signifikansi thitung lebih kecil dari nilai alpha (0,000 < 0,05), dengan demikian bahwa terjadi penolakan H0 atau penerimaan Ha yang berarti menunjukkan adanya pengaruh variabel kualitas pelayanan (X) secara positif dan signifikan terhadap variabel loyalitas pelanggan (Y).
Pendampingan Pengelolaan Dan Pengembangan Pisbol Rizquna Di Desa Punjulharjo Kecamatan Rembang Yudianto, Agus; Nurhidayati , Anik; Tahwin, Muhammad Tahwin
Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2021): Abdi Wiralodra
Publisher : universitas wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (747.785 KB) | DOI: 10.31943/abdi.v3i2.40

Abstract

Pengabdian kepada Masyarakat ini yaitu Pendampingan Pengelolaan Dan Pengembangan Pisbol Rizquna Di Desa Punjulharjo Kecamatan Rembang. Identifikasi permasalahan yang dihadapi, pengelolaan usaha masih sangat sederhana, pemasaran yang masih terbatas, strategi pemasaran masih terbatas dan inovasi produk masih terbatas. Berdasarkan pada permasalahan yang ada, maka sangat potensial untuk diadakan pendampingan dan pelatihan sehingga segala permasalahan yang muncul bisa diselesaikan secara baik guna meningkatkan kesejahteraan rakyat dan dalam rangka ikut serta memberdayakan ekonomi rakyat dengan memanfaatkan sumber daya yang ada. Konsep kegiatan dalam program pengabdian masyarakat ini yaitu pelatihan dan pendampingan. Adapun rancangan pelatihan yang diberikan diantaranya tentang: manajemen pemasaran, manajemen usaha, manajemen keuangan. Metode pendampingan ini tim juga melaksanakan pendampingan akses pasar atau pengembangan media promosi, yang ditujukan untuk mempertahankan dan mengembangkan UMKM. Luaran yang diharapkan adalah adanya pengakuan dari pemerintah dan masyarakat berupa PIRT dan sertifikat halal.
MODEL BISNIS PLAN DAN DAYA SAING UMKM MELALUI STRATEGI PEMASARAN PRODUK TERASI BAWANG DI INDRAMAYU Nurpratama, Meddy; Yudianto, Agus
Jurnal Investasi Vol. 9 No. 2 (2023): Jurnal Investasi Vol. 9 No 2
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v9i2.278

Abstract

The research entitled Behavioral model of MSME Processing Processed Onions and Tersi, Indramayu Regency. The purpose of this research is to explore and analyze the behavior of MSME actors processing agricultural products in Indramayu district and how the efforts are being made with business continuity MSME actors can apply or implement a business plan planning model, SWOT analysis, in dealing with business competition. The data collection method was carried out using interview techniques which were equipped with a semi-structured list of questions. The questionnaire was used as a guide so that interviews were more structured and standardized. The analysis technique that will be used is the concept of SWOT analysis is the concept of seeking analysis to determine a decision on a problem. SWOT itself is an acronym for Strength, Weakness, Opportunity, Treats. The term analysis of strengths and opportunities in preparing a business plan or and looking for weaknesses and strengths because in this concept all processes are carried out carefully and identify as much detail as possible so that decisions taken are effective and able to have a significant impact on dealing with problems
PENGEMBANGAN YAYASAN PERGURUAN TINGGI SWASTA MEMBENTUK BADAN LAYANAN KEGIATAN USAHA Nurpratama, Meddy; Yudianto, Agus; Firdaus, Taufansyah
Jurnal Investasi Vol. 10 No. 1 (2024): Jurnal Investasi Vol. 10 No 1
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/investasi.v10i1.297

Abstract

The foundation law governing the establishment of Private Universities (PTS) emphasizes an orientation towards educational development rather than a profit orientation. The Foundation acts as the owner and manager of PTS, with a non-profit focus. Sustainability of PTS requires financial resources such as student tuition fees, grant funds, and collaboration. This statement highlights that universities not only function as centers of research, science and community service, but also as corporate entities that are active in producing knowledge. It is important for universities to compete, adapt, and have sensing capabilities in order to ensure survival amidst ever-changing environmental dynamics. The competition experienced by profit companies includes competition in the areas of price, quality and service. Universities as non-profit entities are also dealing with this. Management with adaptive capability resources, all of which require management knowledge and skills, namely higher education management.
STUDI PEMBELAJARAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS WIRALODRA INDRAMAYU Yudianto, Agus; Nurpratama, Meddy; Firdaus, Taufansyah
Management & Accounting Expose Vol 6, No 2 (2023)
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/mae.v6i2.1767

Abstract

Penelitian dilakukan dengan tujuan menguji pengaruh studi pembelajaran kewirausahaan Terhadap minat menjadi wirausaha pada mahasiswa program studi manajemen universitas Wiralodra Indramayu. Obyek yang diteliti ialah mahasiswa program studi manajemen yang sudah mendapatkan mata kuliah kewirausahaan Populasi teknik sampling sebanyak 97 mahasiswapada program studi manajemen yang sudah mendapatkan mata kuliah kewirausahaan. Data dianalisis dengan teknik regresi sederhana. Hasil penelitian nilai korelasi Pearson antara variabek yang diteliti Sebesar 0,97;  nilai korelasi di range 0,80 – 1,000 menunjukan jika hubungan antara Pembelajaran Kewirausahaan dengan Minat Wirausaha Sangat Kuat dan terjadi hubungan yang positif. Kesimpulannya artinya secara parsial Pembelajaran Kewirausahaan tidak mempengaruhi Minat Wirausaha.
The Role of Green Intellectual Capital Towards Masuliyyah Improving Environmental Yudianto, Agus; Yuliawati, Tuti
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2103

Abstract

Environmentally, the company tries to achieve a level of environmental protection as part of the organization's sustainability goals. Meanwhile, socially, companies must also benefit society so that their existence gains social legitimacy. This research examines the influence of Green Intellectual Capital (GIC) towards Masuliyyah Improving Environmental Performance. In its implementation, green intellectual capital consists of Green Structural Capital (GSC), Green Human Capital (GHC), and Green Relational Capital (GRC), which reflect the intangible assets owned by the company, including knowledge, wisdom, experience, and innovation with attention to environmental welfare. This research is related to abstract ideas or theories and is often used to develop new concepts or provide new interpretations of existing theories. Through comprehensive literature analysis, this kind of research can produce research models that can be developed in further empirical research. The role of Masuliyyah green intellectual capital is environmentally friendly sustainability of human capital, the impression felt by organizational elements in their journey to discover and build organizational knowledge and improve the organization's environmental performance by focusing on needs, comfort, and a sustainable environment, but also providing the meaning of learning, innovation, maintaining friendly environment, support and attention to organizational elements to achieve common goals towards masuliyyah improving environmental performance.
Studi Orientasi Pasar dan Inovasi Produk Terhadap Kinerja Pemasaran UMKM di Kabupaten Indramayu Nurpratama, Meddy; Sonjaya, Nana Supriatna; Yudianto, Agus; Agung, Ismail
Jurnal EMT KITA Vol 8 No 3 (2024): JULY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i3.2406

Abstract

This study aims to determine the influence of market orientation and product innovation on the marketing performance of MSMEs in Indramayu Regency. The method used in this research is multiple linear regression analysis. Data were obtained through the distribution of questionnaires to respondents who are MSME actors in Indramayu. Data analysis was conducted using multiple linear regression techniques to identify the relationship between independent and dependent variables. Additionally, this study uses Pearson correlation to examine the relationship between market orientation and product innovation with marketing performance. The results of the study show that both market orientation and product innovation have a significant and positive influence on the marketing performance of MSMEs. These findings emphasize the importance for MSMEs to integrate market orientation and product innovation into their marketing strategies to enhance marketing effectiveness and efficiency, and support business growth
Penerapan Strategi Pemasaran Pada Produk UKM Keripik Pare di Kecamatan Pasekan Kabupaten Indramayu Yudianto, Agus; Nurpratama, Meddy; Firdaus, Taufansyah
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i2.686

Abstract

The need for healthy food is increasing along with population growth and increasingly limited agricultural land. However, many snack foods on the market contain additional ingredients that can be harmful to health. Therefore, healthy and nutritious snack products are increasingly needed. One interesting alternative is bitter melon chips, which are a snack product made from bitter melon, a plant that has high nutritional value. In an effort to publicize and market bitter melon chips, a business called Keripik Pare was founded by a group in West Java. The business proposal includes business ideas, capital, production planning, and marketing strategies to increase product competitiveness and business profitability and uses structured and effective implementation methods to produce quality products. By implementing SWOT analysis and the canvas business model, it is hoped that you will be able to identify business strengths, weaknesses, opportunities and threats, and design the right business strategy. In addition, the marketing strategy used includes market segmentation, determining market targets, and appropriate product placement. Through this effort, it is hoped that it can increase public awareness of the importance of consuming healthy food, create new jobs, and increase the income of local farmers.
Co-Authors Agung, Ismail Anik Nurhidayati Bahtiar Efendi Heri Purwanto Lestari, Autami Tri Lini, Nahdia Ma’arif, Putuhal Meddy Nurpratama Muhammad Tahwin Nana Supriatna Sonjaya Nida, Robbani Nunung Nurhayati Nurshodiq, Hafidz Riskin Hidayat Samsul Anwar Septyana, Tika Indah Setiawan, Anggun Sugiarto S Taufansyah Firdaus, Taufansyah Yanti, Herni Yuliawati, Tuti