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All Journal Jurnal Ilmu Manajemen Advantage Empowerment Society JRAP (Jurnal Riset Akuntansi dan Perpajakan) Capacitarea : Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Innovation Business Management and Accounting Journal
Susilowati Rahayu
Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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 1 
Human Capital and Social Capital as Determining Factors of The Msmes Surviving Ability Abdul Azis Safii; Susilowati Rahayu
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 1 (2021): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze human capital and social capital factors that can help Batik Bojonegoro MSME to survive. Data were collected from 247 MSMEs of Bojonegoro Typical Batik producers. 105 MSMEs are still operating, while the remaining 142 MSMEs are no longer producing Jonegoroan Batik. The data were obtained through a survey on 2020. With the probit model estimation, the analysis shows that the level of education, business experience, family, number of colleagues, and family business networks has a positive influence on the ability to survive the Bojonegoro batik MSMEs. The research also found that the level of education strengthens the influence of the number of colleagues, and family business networks on the survival of MSMEs.
PENGARUH BAURAN PEMASARAN JASA TERHADAP NILAI JASA WISATA ALAM DI KABUPATEN BOJONEGORO Susilowati Rahayu; Ekky Widyasari; Ahmad Nafis; Siti Tri Arniati; Rizna Ayu Wijayanti
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 9 No 2 (2016): Volume 9, Nomor 2, Desember 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.106 KB) | DOI: 10.58431/jumpa.v9i2.16

Abstract

This study aims to examines the effect of implementation of service marketing mix on the process of tourist decision making to make a tour in Bojonegoro residence. There are Negeri Atas Angin, Air Terjun Krondonan, Telaga grogolan, and Kedung Maor that booming torism destination. This study mainly used the service marketing approach. The sampling method used was purposive sampling technique. The analyze shows that mixed marketing performance gave a significant influence to the tourism service value. A deeper analysis revealed that among the aspects, mixed marketing performance which was consisted of product, price, place, promotion, people, physical evidence, and process needs to improve by the operator of natural tourism.
PERILAKU PEMEGANG SAHAM PREFERENSI KONVERTIBEL EMAS DALAM MENGHADAPI INITIAL PUBLIK OFFERING Susilowati Rahayu
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 6 No 2 (2012): JUMPA Volume 6 Nomor 2 Tahun 2012
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.958 KB) | DOI: 10.58431/jumpa.v6i2.42

Abstract

The purpose of this study is to investigate the behavior of holders of Convertible Preferred Stocks Gold (CPS-GOLD) after the company decided to go public. The results of ten respondents indicated that information obtained from the CPS-GOLD friends. 80% of shareholders to get their capital from bank loans. 20% of shareholders' equity to subscribe using CPS-GOLD. 60% shareholder seeking other revenue to pay off the debt to the Bank. 80% have a turnover of shareholders and immediately sell the shares and does not convert into common stock.
Marketing Assistance and Herbal Products Market Expansion of Paguyuban Jamu Gendong Desa Ngablak Safii, Azis; Rahayu, Susilowati; Anom, Latifah
IMPOWERMENT SOCIETY Vol 5 No 1 (2022): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v5i1.720

Abstract

The Corona pandemic has occurred globally by closing access to residential areas by residents from immigrants and foreign traders. The protection of the area has caused almost all business activities of members of Paguyuban Jamu Gendong Desa Ngablak to stop because they cannot sell directly to consumers. The MSME empowerment program for Herbal Medicine in Ngablak Village aims to provide sales solutions for business actors without direct contact with consumers. Social media and e-commerce-based marketing assistance aim to increase the sales turnover of herbal medicine through direct orders for herbal products from Ngablak Village herbal producers by consumers. Meanwhile, the development of ready-to-brewed herbal products is expected to provide a more comprehensive market share with herbal products with a longer shelf life.
Community Empowerment Through Ecotourism Development of Grogolan Lake, Ngunut Vilage Safii, Abdul Azis; Rahayu, Susilowati; Amrina, Hafidza Nash'ul
IMPOWERMENT SOCIETY Vol 6 No 1 (2023): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v6i1.956

Abstract

Grogolan Lake ecotourism was initiated to save Grogolan Lake as one of the major water sources which play a vital role in Agriculture and various other sectors in the Bojonegoro area, with another aim to empower the community around natural attractions. The Wana Abadi Tourism Awareness Group (POKDARWIS) has introduced the concept of Grogolan Lake Ecotourism and the Ngintir Nang Kali Grogolan for the economic development the residents of Ngunut Village. Implementing the Community Partnership program is intended to help solve some of the problems currently faced by POKDARWIS Wana Abadi, namely management problems and marketing problems in ecotourism development. The solutions offered to solve this problem include assisting in the preparation strategic plan of POKDARWIS Wana Abadi, pioneering outbound education, developing ecotourism educational tours, developing ecoprint educational tours, and social media-based ecotourism marketing assistance to make Grogolan Lake and River Ecotourism become a leading tourist destination in the Bojonegoro city. The results of implementing a series of community partnership programs include formulating the Statute Documents of Wana Abadi Organizations, increasing interest in visiting Grogolan ecotourism through offering outbound tours and ecoprint educational tours, and implementing a social media-based tourism marketing strategy.
Penerapan Inovasi Manajemen Usaha dan Pemasaran Digital pada Wisata Edukasi dan Produk Gerabah Anom, Latifah; Safii, Abdul Azis; Rahayu, Susilowati; Murtini, Murtini; Alifah, Fatma Nova Dwi
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2024): September - Desember
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2024.004.03.12

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas manajemen usaha dan pemasaran digital pada para pengrajin gerabah serta pengelola wisata edukasi di Desa Rendeng, Kecamatan Malo, Kabupaten Bojonegoro. Melalui penerapan inovasi manajemen usaha dan strategi pemasaran berbasis digital, program ini diharapkan dapat membantu pelaku usaha lokal dalam mengoptimalkan potensi pasar melaalui inovasi produk gerabah dengan desain tokoh kartun. Metode yang digunakan mencakup pelatihan manajemen usaha, pemasaran digital, pelatihan inovasi produk gerabah bertema tokoh kartun dan anime, serta pendampingan, dan evaluasi berkelanjutan. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman dan penerapan manajemen keuangan, pengelolaan usaha, serta kemampuan memasarkan produk melalui platform digital seperti media sosial dan marketplace. Meskipun ada tantangan dalam hal adaptasi teknologi, upaya ini telah membantu meningkatkan daya saing produk gerabah dan memperluas jangkauan pasar. Program ini memberikan dampak positif terhadap pertumbuhan usaha lokal serta mendorong keberlanjutan dalam inovasi pemasaran digital dan manajemen usaha yang lebih efektif.
Green Reputation in Mediating Implementation of Sustainable Development Goals (SDGs) On Company Financial Performance Bisri, Hasan; Rahayu, Susilowati; Safii, Abdul Azis
JRAP (Jurnal Riset Akuntansi dan Perpajakan) Vol. 12 No. 1 (2025): January - June
Publisher : Magister Akuntansi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35838/jrap.2025.006

Abstract

This study aims to examine the mediating role of green reputation in the relationship between the implementation of Sustainable Development Goals (SDGs) and corporate financial performance. Research data processing using SEM-PLS Analysis. Data sourced from financial reports and sustainability reports published by the company, and ESG score data released by the IDX in collaboration with Morningstar Sustainalytics.The research findings found that although the implementation of SDGs does not have a direct impact on financial performance, there is a significant influence of the implementation of SDGs on green reputation, and green reputation has a significant influence on the company's financial performance, so that green reputation becomes a mediator between the implementation of SDGs on the company's financial performance. The theoretical implications of this study support signaling theory, where green reputation acts as a positive signal to stakeholders regarding a company's commitment to sustainability. In terms of policy, these results encourage companies to not only adopt SDGs, but also proactively build and strengthen their green reputation to maximize the positive impact on the company's financial performance. The novelty of this research lies in the use of the green reputation variable as a mediator with measurements using the ESG-Sutainalytics score.
Inovasi Pengembangan Batik Ecoprinting bagi Ibu-ibu PKK di Desa Simo, Kabupaten Tuban Rahayu, Susilowati; Febriani, Defi Falentin
Capacitarea : Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/capacitarea.2024.004.02.08

Abstract

Pelatihan batik ecoprinting di Desa Simo bertujuan untuk meningkatkan keterampilan perajin lokal dalam teknik ecoprinting, mempromosikan penggunaan bahan pewarna alami, dan memperkuat dampak ekonomi serta lingkungan dari produk batik. Metode pelatihan melibatkan tiga tahap utama yaitu perencanaan, pelaksanaan selama bulan Juni 2024, dan evaluasi menggunakan metode kualitatif. Kegiatan ini dlaksanakan pada ibu-ibu PKK Desa Simo, Kabupaten Tuban. Pada tahap perencanaan, kebutuhan peserta diidentifikasi dan kurikulum pelatihan disusun dengan memperhatikan aspek teori dan praktik. Selama pelaksanaan, peserta aktif berlatih teknik ecoprinting dengan bimbingan instruktur ahli. Evaluasi menunjukkan bahwa pelatihan berhasil meningkatkan keterampilan peserta, yang kini lebih percaya diri dalam menghasilkan batik ramah lingkungan dan bernilai jual tinggi. Hasil pelatihan dengan temuan riset sebelumnya yang menggarisbawahi manfaat teknik ecoprinting dalam meningkatkan nilai produk dan kesadaran lingkungan. Keterbatasan termasuk bahan dan waktu pelatihan, dengan saran untuk memperbaiki fasilitas dan memperpanjang durasi pelatihan untuk hasil yang lebih optimal.
Financial Forecasting as a Strategic Tool for Competitive Pricing Formulation in the Small-Scale Soy Sauce Industry Murtini Murtini; Latiah Anom; Susilowati Rahayu; Eka Adiputra
Innovation Business Management and Accounting Journal Vol. 5 No. 2 (2026): April - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.v5i2.393

Abstract

This study analyzes the application of financial forecasting in developing a competitive pricing strategy at Kecap X Small Industry. A qualitative research method was used by examining sales data from 2024 to 2025 and projecting sales for 2026 using the least square method. The results indicate a potential sales increase of 0.05% in 2025, supported by declining inflation trends and competitive price adjustments compared to competing products such as Kecap ABC, Bango, Sedap, and Indofood. The company is advised to optimize production cost efficiency through supply chain optimization and implement marketing strategies such as seasonal discounts and bundling packages to expand market reach. With an appropriate pricing strategy supported by comprehensive fundamental analysis, the profitability and market competitiveness of Kecap X Small Industry are expected to improve sustainably amidst dynamic market competition.
Co-Authors Abdul Azis Safii Ahmad Nafis Alifah, Fatma Nova Dwi Anom, Latifah Eka Adiputra, Eka Ekky Widyasari Febriani, Defi Falentin Hafidza Nash'ul Amrina Hasan Bisri Latiah Anom Murtini Murtini Murtini Murtini, Murtini Rizna Ayu Wijayanti Safii, Azis Siti Tri Arniati