Susilowati Rahayu
Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

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Human Capital and Social Capital as Determining Factors of The Msmes Surviving Ability Abdul Azis Safii; Susilowati Rahayu
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 1 (2021): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

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Abstract

This study aims to analyze human capital and social capital factors that can help Batik Bojonegoro MSME to survive. Data were collected from 247 MSMEs of Bojonegoro Typical Batik producers. 105 MSMEs are still operating, while the remaining 142 MSMEs are no longer producing Jonegoroan Batik. The data were obtained through a survey on 2020. With the probit model estimation, the analysis shows that the level of education, business experience, family, number of colleagues, and family business networks has a positive influence on the ability to survive the Bojonegoro batik MSMEs. The research also found that the level of education strengthens the influence of the number of colleagues, and family business networks on the survival of MSMEs.
PENGARUH BAURAN PEMASARAN JASA TERHADAP NILAI JASA WISATA ALAM DI KABUPATEN BOJONEGORO Susilowati Rahayu; Ekky Widyasari; Ahmad Nafis; Siti Tri Arniati; Rizna Ayu Wijayanti
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 9 No 2 (2016): Volume 9, Nomor 2, Desember 2016
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.106 KB) | DOI: 10.58431/jumpa.v9i2.16

Abstract

This study aims to examines the effect of implementation of service marketing mix on the process of tourist decision making to make a tour in Bojonegoro residence. There are Negeri Atas Angin, Air Terjun Krondonan, Telaga grogolan, and Kedung Maor that booming torism destination. This study mainly used the service marketing approach. The sampling method used was purposive sampling technique. The analyze shows that mixed marketing performance gave a significant influence to the tourism service value. A deeper analysis revealed that among the aspects, mixed marketing performance which was consisted of product, price, place, promotion, people, physical evidence, and process needs to improve by the operator of natural tourism.
PERILAKU PEMEGANG SAHAM PREFERENSI KONVERTIBEL EMAS DALAM MENGHADAPI INITIAL PUBLIK OFFERING Susilowati Rahayu
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 6 No 2 (2012): JUMPA Volume 6 Nomor 2 Tahun 2012
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (36.958 KB) | DOI: 10.58431/jumpa.v6i2.42

Abstract

The purpose of this study is to investigate the behavior of holders of Convertible Preferred Stocks Gold (CPS-GOLD) after the company decided to go public. The results of ten respondents indicated that information obtained from the CPS-GOLD friends. 80% of shareholders to get their capital from bank loans. 20% of shareholders' equity to subscribe using CPS-GOLD. 60% shareholder seeking other revenue to pay off the debt to the Bank. 80% have a turnover of shareholders and immediately sell the shares and does not convert into common stock.