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All Journal INTEKNA Economics and Digital Business Review Jurnal Ilmiah Wahana Pendidikan NUSRA: Jurnal Penelitian dan Ilmu Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Study & Management Research JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Lilis Karnita Soleha
STIE Pasundan Bandung
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pengaruh Strategi Inovasi Terhadap Perkembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Pinangsari Kabupaten Subang Marlinda, Alin; Soleha, Lilis Karnita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 7 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10960320

Abstract

This research discusses the innovation strategy for the development of Micro, Small and Medium Enterprises (MSMEs) in Pinangsari Village, Subang Regency. MSMEs have a strategic role in the national economy and contribute to reducing poverty and improving the regional economy. However, MSMEs are faced with various challenges such as limited capital, skills, promotion and market access. Therefore, the implementation of innovative strategies and MSME development is the key in advancing the economy and improving the welfare of the people in Pinangsari Village. The method used is SWOT analysis. Some of the suggested strategies include strengthening training and mentoring, providing capital assistance, developing digital infrastructure, collaboration and partnerships, optimizing digital marketing, and analyzing data for monitoring. By implementing these strategies and adequate support, MSMEs in Pinangsari Village are expected to develop better, become more competitive, and make a greater contribution to the regional economy
Co-Authors Fitriani, Aan Marlinda, Alin Nani Sumarni Permana, Vega Ratna Ekawati Ratna Ekawati RR. Ella Evrita Hestiandari Suwandi, Eggy Aryabhazda Yanti, Risma