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All Journal Jurnal Matematika dan Statistika serta Aplikasinya (Jurnal MSA) KEUDA : JURNAL KAJIAN EKONOMI DAN KEUANGAN DAERAH JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Jurnal Riset Akuntansi Politala Jurnal Masyarakat Indonesia Realible Accounting Journal
Ines Saraswati Machfiroh
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Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Medicine & Pharmacology

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Journal : JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)

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Entrepreneurial Knowledge, Social Media, and Innovation on the Success of MSMEs Alma Karennina; Rininda, Bella Puspita; Ines Saraswati Machfiroh; Radna Nurmalina; Mufrida Zein
Jurnal Penelitian Ekonomi Dan Akuntansi Vol 10 No 2 (2025): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI
Publisher : Program Studi Akuntansi Universitas Islam Lamongan

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Abstract

This research aims to evaluate the impact of entrepreneurial knowledge, social media usage, and innovation on the success rate of SMEs. The method applied in this research is a quantitative approach, with primary data collected through questionnaires. The research sample consists of 84 SMEs operating in the coffee shop sector in South Kalimantan, selected using random sampling techniques with the Slovin formula to ensure representativeness. The data obtained were analysed using multiple linear regression tests to identify the relationship between independent and dependent variables. The research findings indicate that entrepreneurial knowledge does not have a significant impact on the success of SMEs. At the same time, the use of social media and innovation has been proven to significantly influence the success of SMEs.
Co-Authors Alma Karennina Angga Setiawan Mutholib Cahaya Ayu Ramadhan Dahlia Dahlia Devi Silfianti Fitra Izzadienny Machfiroh, Nor Rahma Rizka Marlia Adriana Mufrida Zein Norminawati Dewi Nurmalina, Radna Rininda, Bella Puspita seprina riani Tekad Widiya Astuti Alam Sur Yasir Hadiani Yuli Fitriyani