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Pengaruh Brand Image Dan Word Of Mouth Terhadap Minat Pembelian Ulang (Studi Pada Konsumen Kopi ABC Di Desa Pancoran Bondowoso) Wardha Nilawati
Jurnal Sains Manajemen dan Bisnis Indonesia Vol 9, No 1 (2019): Jurnal Sains Manajemen Dan Bisnis Indonesia
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jsmbi.v9i1.2373

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Word of Mouth dan brand image terhadap minat beli ulang konsumenKopi ABC di Desa Pancoran-Bondowoso.Penelitian ini merupakan penelitian kuantitatif dengan pendekatan survei.Dengan jumlah sampel 95 responden.Hasil Penelitian secara parsial menunjukkan bahwa Word of Mouthberpengaruh signifikan terhadap minat beli ulang konsumen dan brand image berpengaruh signifikan terhadap minat beli ulang konsumen. Secara simultan brand imagedan Word of Mouth berpengaruh positif dan signifikan terhadap minat beli ulang konsumen Sedangkan besarnya pengaruh variabel bebas terhadap variabel terikat dalam penelitian ini adalah 58,9%..
PENGARUH GAYA KEPEMIMPINAN, BUDAYA ORGANISASI, DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PT. BONDI SYAD MULIA SURABAYA Siti Patimah; Wardha Nilawati; Ni Made Nadia Suta
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4043

Abstract

Tujuan penelitian ini adalah untuk mengetahui bagaimana pengaruh gaya kepemimpinan, budaya organisasi, dan disiplin kerja terhadap kinerja karyawan pada PT. Bondi Syad Mulia Surabaya, baik secara simultan maupun parsial. Populasi pada penelitian ini adalah karyawan PT. Bondi Syad Mulia Surabaya yang berjumlah 55 orang. Metode pengambilan sampel yang digunakan probability sampling, pengambilan sampel menggunakan rumus slovin. Data dikumpulkan dengan observasi, kuisioner, dan wawancara. Jenis penelitian ini kuantitatif deskriptif dengan menggunakan analisis regresi linear berganda, uji instrumen yang terdiri dari uji validitas dan uji reliabilitas, uji hipotesis yang terdiri dari uji parsial (uji t), uji simultan (uji F), dan uji asumsi klasik yang terdiri dari uji heteroskedastisitas, uji multikolinearitas, dan uji normalitas. Berdasarkan hasil analisis yang didapatkan dari nilai uji t bahwa pengaruh gaya kepemimpinan secara parsial tidak berpengaruh terhadap kinerja karyawan, sedangkan budaya organisasi dan disiplin kerja secara parsial berpengaruh signifikan terhadap kinerja karyawan. Pada penelitian Uji F (Simultan), mengenai pengaruh gaya kepemimpinan, budaya organisasi, dan disiplin kerja secara simultan berpengaruh signifikan terhadap kinerja karyawan pada PT. Bondi Syad Mulia Surabaya. Hai ini dibuktikan melalui hasil perhitungan statistik yang ditunjukkan oleh nilai F yaitu F hitung (7,226) > F tabel (2,79) dengan sinifikansi 0,000 < 0,005 sehingga H0 ditolak dan H1 diterima.
THE INFLUENCE OF CYBERLOAFING, LOCUS OF CONTROL AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE IN UNIVERSITY EDUCATIONAL PERSONNEL 17 AUGUST 1945 BANYUWANGI Mohamad Irfan; Wardha Nilawati; Mohammad Fahrurrozi
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.373

Abstract

This research aims to determine the effect of cyberloafing, locus of control and work discipline on employee performance. The population and sample of this research is research on educational staff at the University of 17 August 1945 Banyuwangi, totaling 63 respondents. The method used in this research uses quantitative methods, sampling techniques using non-probability sampling techniques, namely saturated samples (census). Data analysis takes the form of outlier test, validity test, reliability test, classical assumption test, multiple linear regression analysis, determination test (R2), and hypothesis testing. The results of this research are that the F count > F table test results are 4.224 > 2.811, and the sig value is 0.010 < 0.05, so it can be concluded that the influence of Cyberloafing, Locus of control and Work Discipline simultaneously influence the dependent variable, namely employee performance. The Adjusted R Square value is 0.168 or 1.68%, meaning that employee performance is influenced by cyberloafing, locus of control and work discipline, while the remaining 82.3% of employee performance is influenced by other variables that are not known in this research.
THE INFLUENCE OF RECRUITMENT, SELECTION, JOB PLACEMENT AND HR QUALITY ON EMPLOYEE PERFORMANCE PT. PELINDO MULTI TERMINAL BRANCH TANJUNG WANGI Jessica Nur Faeda; Wardha Nilawati; Rifka Arinda Noviasari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 2 (2024): JANUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i2.374

Abstract

This study aims to determine the effect of Recruitment, Selection, Job Placement and HR Quality on Employee Performance. The population and sample of this research are the researchof PT. Pelindo Multi Terminal Branch Tanjung Wangi. Data analysis in the form of validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, (R²) determination tests, and hypothesis tests. The results of this study that the results of the F test sig values of 0.000 < 0.05 and F count > Ftable, which is 12.457 > 2.56 can be interpreted as the influence of Recruitment, Selection, Job Placement and HR that simultaneously (simultaneously) affect the dependent variable, namely employee performance behavior. The Adjusted R Square value of 0.589 or 58.9% means that employee performance is influenced by recruitment, selection, job placement and HR quality while the remaining 41.1% of employee’s performance is influenced by other variables that were not studied in this study