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All Journal JURNAL BISNIS STRATEGI Jurnal Mandiri TECHNOBIZ : International Journal of Business Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Pemberdayaan Ekonomi
Mutiasari Nur Wulan
UNILA
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Customer Based Brand Equity dan Kepuasan Konsumen terhadap Loyalitas Konsumen Nabila, Nuzul Inas; Wulan, Mutiasari Nur; Paujiah, Sipa
Jurnal Mandiri : Ilmu Pengetahuan, Seni, dan Teknologi Vol 4 No 2: Desember 2020
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v4i2.137

Abstract

The purpose of this study was to determine the effect of customer based brand equity on loyalty and the effect of customer satisfaction on loyalty case studies at Richesee Factory Indonesia. This research uses quantitative methods and is analyzed using validity and reliability tests, factor analysis, and multiple regression analysis. hypothesis testing using SPSS. The unit of analysis in this study was 100 customers from Richesee Factory. The results showed that the influence of customer based brand equity, satisfaction (x1, x2) in influencing each additional variable y loyalty was 56.9% and the remaining 43.1% was influenced by other factors. The influence of customer based brand equity and satisfaction contributed 56.9 to loyalty to Richesee Factory. The first hypothesis (H1) is accepted, which means that customer-based brand equity has a significant effect on loyalty to Richesee Factory. The second hypothesis is accepted, which means that there is a significant effect of customer satisfaction on loyalty to Richesee Factory. So it can be concluded that customer based brand equity and satisfaction have a positive and significant influence on study loyalty at the Richesee Factory. Abstrak Tujuan Penelitian adalah untuk mengetahui pengaruh customer based brand equity (ekuitas merek berbasis pelanggan) kepada loyalitas dan pengaruh kepuasan konsumen terhadap loyalitas studi kasus pada Richesee Factory Indonesia Penelitian ini menggunakan metode kuantitatif selanjutnya dianalisis menggunakan uji validitas dan reliabilitas, analisis faktor, dan analisis regresi berganda, uji hipotesis dengan menggunakan SPSS. Unit analisis pada penelitian ini adalah 100 pelanggan dari Richesee Factory. Hasil Penelitian menunjukkan bahwa pengaruh customer based brand equity, kepuasan (x1, x2) dalam mempengaruhi setiap penambahan variabel y loyalitas adalah 56,9% dan sisanya 43,1% dipengaruhi oleh faktor lain. Pengaruh customer based brand equity (ekuitas merek bebasis pelanggan) dan kepuasan memberikan kontribusi 56,9 terhadap loyalitas pada richesee factory. Hipotesis pertama(H1) penelitian diterima yang artinya ada pengaruh secara signifikan customer based brand equity (ekuitas merek berbasis pelanggan) terhadap loyalitas pada richesee factory, Hipotesis kedua penelitian diterima yang artinya ada pengaruh kepuasan konsumen secara signifikan terhadap loyalitas pada Richesee Factory. Sehingga dapat disimpulkan customer based brand equity dan kepuasan mempunyai pengaruh yang positif dan signifikan terhadap loyalitas studi pada Richesee Factory. Kata Kunci : Ekuitas Merek Berbasis Pelanggan, Kepuasan, Loyalitas
Pengaruh Foto Produk dan Customer Rating terhadap Keputusan Pembelian melalui Aplikasi GoFood Sipa Paujiah; Aripin Ahmad; Mutiasari Nur Wulan
Reviu Akuntansi, Manajemen, dan Bisnis Vol. 2 No. 2 (2022): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/rambis.v2i2.1501

Abstract

Purpose: The purpose of this study was to determine purchasing decisions on the GoFood application as measured by two aspects, namely product photos and customer ratings. This research can help food and beverage sellers, especially restaurants, as GoFood partners, display attractive product photos to influence consumers' purchasing decisions. Research methodology: This research is quantitative research with a survey method through an online questionnaire. The sampling technique used was purposive sampling, where the respondents were consumers who had bought food and beverages on the GoFood application, as many as 101 respondents. The analysis technique in this study is an analysis of the characteristics of the respondents; validity and reliability test; classical assumption test; correlation coefficient test (r); coefficient of determination test (R2); F test; and t test. Results: The results of the study simultaneously show that the product photo (X1) and customer rating (X2) variables simultaneously affect purchasing decisions through the GoFood application. The product photo (X1) and customer rating (X2) variables on purchasing decisions indicate that the better the product photos displayed, the greater the purchasing decisions made by consumers on the GoFood application. Limitations: Researchers only focus on the GoFood application, while there are still many other food and beverage service provider applications and the number of respondents is still very low to describe the actual situation. Contribution: enriching knowledge in the field of digital marketing, specifically about the effect of product photos and customer ratings on purchasing decisions.
Literasi Keuangan Syariah bagi Pelaku UMKM di Bandar Lampung Nindytia Puspitasari Dalimunthe; Lidya Ayuni Putri; Mutiasari Nur Wulan
Jurnal Pemberdayaan Ekonomi Vol. 2 No. 1 (2023): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpe.v2i1.1444

Abstract

Purpose: The purpose of this activity is to increase the literacy of MSME actors in Bandar Lampung about Sharia financial. Method: The methodology in this activity is lecture and discussion. The Unila FEB team made a presentation on syaria finance contracts and a discussion session was held at the end of the session. Results: There is an increase in participants' knowledge from 40 to 75. This indicates an increase in sharia financial literacy for participants. Conclusions: This service activity has been carried out with a total of 20 participants. The results of this socialization are expected to provide additional knowledge and experience for MSME actors which can be seen from the results of the pre-test and post-test. During the activity, the participants looked enthusiastic and enthusiastic in asking questions. Limitations: this activity only discuss about contracts (akad) that implemented in financial. Contribution: Increasing Sharia financial literacy for MSME actors in Bandar Lampung.
Peran Praktik Supply Chain Management (SCM) dalam Meningkatkan Daya Saing Kopi Tanggamus Provinsi Lampung Nurul Husna; Angga Febrian; Mutiasari Nur Wulan; Irham Lihan
JURNAL BISNIS STRATEGI Vol 31, No 1 (2022): Juli
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.31.1.83-89

Abstract

Indonesia is one of the coffee exporting countries which occupies the fourth largest position in the world. One of the best coffee producing areas in Indonesia is Lampung Province. Tanggamus is one of the main coffee producing districts of Lampung Province. In 2015 the production of Tanggamus Coffee decreased quite a bit, then in 2016 it increased rapidly, but in 2017 the production declined again until 2018 has not increased rapidly. An effective SCM is possible to gain competitive advantage and increase company production. SCM is an approach to efficiently integrate suppliers, manufacturers, warehouses, and stores to produce and distribute goods in the right quantity, at the right place, and at the right time for the right cost. This study aims to determine the role of SCM practices as measured by three aspects, namely strategic supplier partnership, customer relationship, and information sharing on competitive advantage. Data collection techniques used are field studies through interviews and questionnaires addressed to the Chair, Secretary, and Treasurer of the Coffee Farmers Group who are active in the Beringin Jaya Gapoktan, Sumberejo District, Tanggamus Regency which is the research sample. For data processing using partial least squares (PLS) with SmartPLS software. The results of this study indicate that the practice of SCM has a significant effect on competitive advantage.
RISIKO KREDIT DAN PROFITABILITAS: PERAN STRUKTUR MODAL SEBAGAI VARIABEL MODERASI Nindytia Puspitasari Dalimunthe; Mutiasari Nur Wulan; Nurul Husna
TECHNOBIZ : International Journal of Business VOL 6, NO 1 (2023) : APRIL
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v6i1.2707

Abstract

This study examines the effect of credit risk towards profitability. And also, to examine whether the capital structure lower or strengthen the effect of credit risk towards profitability. This study implements quantitative analysis in order to examine the effect of credit risk towards profitability with capital structure as moderating variable. Data obtained from annual report of banking subsector from year 2010-2020. NPL, DER, and ROA used as proxies for credit risk, capital structure, and profitability. The result shows that credit risk has negative effect on profitability. It shows that higher credit risk could affect lower profitability of the banks. When Capital structure sets as moderating variable, it shows no effect on profitability. This study only examines the effect of credit risk towards profitability. Future research could use other variables to determine what variable that contributes to profitability bank should evaluate credit policy by considering the NPL ratio because higher NPL will bring to lower profitability
Co-Authors Angga Febrian Aripin Ahmad Gustika Nurmalia Irham Lihan Lidya Ayuni Putri Nindytia Puspitasari Dalimunthe Nurul Husna Nuzul Inas Nabila, Nuzul Inas Sipa Paujiah Sipa Paujiah, Sipa Tedi Rusman