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All Journal Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Mandiri Journal of Innovation in Business and Economics Jurnal Madani JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Economics and Digital Business Review Journal Economy And Currency Study (JECS) Jurnal Bisnis dan Manajemen (JBM) International Journal of Education, Social Studies, And Management (IJESSM) International Journal of Economics, Business, and Entrepreneurship (IJEBE) Publicio : Jurnal Ilmiah Politik, Kebijakan dan Sosial Jurnal Ekonomika Dan Bisnis Indonesian Journal of Business, Accounting and Management International Journal of Asian Business and Management (IJABM) JER

Nuzul Inas Nabila, Nuzul Inas

Fakultas Ekonomi Institut Teknologi dan Bisnis Kalbis

Author-ID : 515648

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH LOGO BARU PT. TELKOM, Tbk TERHADAP CITRA PERUSAHAAN Febriansyah, Febriansyah; Nabila, Nuzul Inas
Journal of Innovation in Business and Economics Vol 5, No 2 (2014)
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

This study aimed to determine to what extent rebranding had effect on corporate reputation. Through the implementation of quantitative research design, this project involved Telkom customers of Bandar Lampung as population where the sampling technique applied was non-probability sampling and purposive sampling approach. The research instruments were questionnaires which were handed out to 100 customers of Telkom Bandar Lampung during May 2013 period. Afterward, the data were analyzed using simple regression analysis. The results showed the value of R square of company rebranding was 0.235 which indicated that the contribution X variable (rebranding) played significant role in influencing each additional of Y variable at 23.5% for corporate reputation while 76.5% were influenced by other factors. Further, hypothesis test results signified that t-test 5,486 was greater (>) than t-table 1,984 so that it can be concluded that rebranding had significantly affect Telkom Ltd. corporate reputation in Bandar Lampung.

PENGARUH PERUBAHAN LOGO (REBRANDING) TERHADAP CITRA PERUSAHAAN PADA PT BANK BRI TBk Nabila, Nuzul Inas
JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Vol 1, No 4 (2018): FORKAMMA
Publisher : JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (41.698 KB)

Penelitian ini bertujuan untuk mengetahui pengaruh perubahan logo (rebranding) terhadap citra perusahaan yang dilakukan oleh PT Bank BRI Tbk. Hipotesis dalam penelitian ini adalah Perubahan logo PT Bank BRI Tbk berpengaruh terhadap citra perusahaan. Data diperoleh dari penyebaran kuesioner dengan metode non probability sampling dengan teknik purposive sampling. Sampel yang diambil 100 responden nasabah Bank BRI . Alat analisis yang digunakan yaitu regresi sederhana. Hasil analisis data diperoleh pengaruh perubahan logo terhadap citra merek sebesar r² = 0,342. Hal ini berarti sumbangan variabel x (perubahan logo) berperan dalam mempengaruhi setiap penambahan variabel y (citra perusahaan) sebesar 34,2%. Hal ini menunjukkan bahwa perubahan logo PT Bank Rakyat Indonesia (BRI) memberi pengaruh 34,2% terhadap citra perusahaan. Pengujian Hipotesis menunjukan bahwa thitung lebih besar dari ttabel yaitu 7,136>1.984 artinya perubahan logo (rebranding) berpengaruh secara signifikan terhadap citra perusahaan pada PT Bank Rakyat Indonesia (BRI) Tbk.

PENGARUH PERUBAHAN LOGO (REBRANDING) TERHADAP CITRA PERUSAHAAN PADA PT BANK BRI TBk Nabila, Nuzul Inas
JIMF (Jurnal Ilmiah Manajemen Forkamma) Vol 2, No 1 (2018): JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA)
Publisher : universitas Pamulang

Penelitian ini bertujuan untuk mengetahui pengaruh perubahan logo (rebranding) terhadap citra perusahaan yang dilakukan oleh PT Bank BRI Tbk. Hipotesis dalam penelitian ini adalah Perubahan logo PT Bank BRI Tbk berpengaruh terhadap citra perusahaan. Data diperoleh dari penyebaran kuesioner dengan metode non probability sampling dengan teknik purposive sampling. Sampel yang diambil 100 responden nasabah Bank BRI . Alat analisis yang digunakan yaitu regresi sederhana. Hasil analisis data diperoleh pengaruh perubahan logo terhadap citra merek sebesar rÂ² = 0,342. Hal ini berarti sumbangan variabel x (perubahan logo) berperan dalam mempengaruhi setiap penambahan variabel y (citra perusahaan) sebesar 34,2%. Hal ini menunjukkan bahwa perubahan logo PT Bank Rakyat Indonesia (BRI) memberi pengaruh 34,2% terhadap citra perusahaan. Pengujian Hipotesis menunjukan bahwa thitungÂ lebih besar dari ttabel yaituÂ 7,136>1.984Â artinya perubahan logo (rebranding) berpengaruh secara signifikan terhadap citra perusahaan pada PT Bank Rakyat Indonesia (BRI) Tbk

Pengaruh Customer Based Brand Equity dan Kepuasan Konsumen terhadap Loyalitas Konsumen Nabila, Nuzul Inas; Wulan, Mutiasari Nur; Paujiah, Sipa
Jurnal Mandiri : Ilmu Pengetahuan, Seni, dan Teknologi Vol 4 No 2: Desember 2020
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v4i2.137

The purpose of this study was to determine the effect of customer based brand equity on loyalty and the effect of customer satisfaction on loyalty case studies at Richesee Factory Indonesia. This research uses quantitative methods and is analyzed using validity and reliability tests, factor analysis, and multiple regression analysis. hypothesis testing using SPSS. The unit of analysis in this study was 100 customers from Richesee Factory. The results showed that the influence of customer based brand equity, satisfaction (x1, x2) in influencing each additional variable y loyalty was 56.9% and the remaining 43.1% was influenced by other factors. The influence of customer based brand equity and satisfaction contributed 56.9 to loyalty to Richesee Factory. The first hypothesis (H1) is accepted, which means that customer-based brand equity has a significant effect on loyalty to Richesee Factory. The second hypothesis is accepted, which means that there is a significant effect of customer satisfaction on loyalty to Richesee Factory. So it can be concluded that customer based brand equity and satisfaction have a positive and significant influence on study loyalty at the Richesee Factory. Abstrak Tujuan Penelitian adalah untuk mengetahui pengaruh customer based brand equity (ekuitas merek berbasis pelanggan) kepada loyalitas dan pengaruh kepuasan konsumen terhadap loyalitas studi kasus pada Richesee Factory Indonesia Penelitian ini menggunakan metode kuantitatif selanjutnya dianalisis menggunakan uji validitas dan reliabilitas, analisis faktor, dan analisis regresi berganda, uji hipotesis dengan menggunakan SPSS. Unit analisis pada penelitian ini adalah 100 pelanggan dari Richesee Factory. Hasil Penelitian menunjukkan bahwa pengaruh customer based brand equity, kepuasan (x1, x2) dalam mempengaruhi setiap penambahan variabel y loyalitas adalah 56,9% dan sisanya 43,1% dipengaruhi oleh faktor lain. Pengaruh customer based brand equity (ekuitas merek bebasis pelanggan) dan kepuasan memberikan kontribusi 56,9 terhadap loyalitas pada richesee factory. Hipotesis pertama(H1) penelitian diterima yang artinya ada pengaruh secara signifikan customer based brand equity (ekuitas merek berbasis pelanggan) terhadap loyalitas pada richesee factory, Hipotesis kedua penelitian diterima yang artinya ada pengaruh kepuasan konsumen secara signifikan terhadap loyalitas pada Richesee Factory. Sehingga dapat disimpulkan customer based brand equity dan kepuasan mempunyai pengaruh yang positif dan signifikan terhadap loyalitas studi pada Richesee Factory. Kata Kunci : Ekuitas Merek Berbasis Pelanggan, Kepuasan, Loyalitas

Quality of Omnichannel Integration and Perceived Value as Drivers of Customer Satisfaction and Loyalty Study at BNI Bank Nabila, Nuzul Inas; Sari, Aida; Marvinita, Risda; Vedy, Hanifa Syahirah
Jurnal MANDIRI: Ilmu Pengetahuan, Seni, dan Teknologi Vol 7 No 2: Desember 2023
Publisher : Lembaga Kajian Demokrasi dan Pemberdayaan Masyarakat (LKD-PM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33753/mandiri.v7i2.257

This study investigates the relationship that exists between omnichannel integration quality, customer value and customer responsiveness, namely satisfaction and loyalty. This research was conducted at Bank BNI. More specifically, this research aims to evaluate whether the positive value created by the omnichannel system as perceived by customers and a higher level of integration quality (integrity quality) can be one of the important drivers of bank customer satisfaction and loyalty. The method used for this study is a quantitative method, which involves parameter estimation, hypothesis testing, establishing confidence intervals, and the relationship between two or more characteristics (variables) for parameters with a known distribution (normal distribution). Next, it was analyzed using validity and reliability and PLS hypothesis testing. The unit of analysis in this research was 148 BNI bank customers. The results of this study include the following: There is a significant relationship between the quality of omnichannel integration and perceived value at Bank BNI, there is a significant relationship between the quality of omnichannel integrity and customer satisfaction at BNI Bank, there is a significant relationship between omnichannel perceived value (perceived value) on customer satisfaction at bank BNI, there is no significant effect between the quality of omnichannel integration on customer loyalty at Bank BNI, there is a significant effect between the omnichannel perceived value on customer loyalty at Bank BNI, there is an influence significant relationship between satisfaction and customer loyalty at Bank BNI.

The Effect of Product Quality and Store Atmosphere on Purchase Decisions at Otsky Bandar Lampung Distro Sari Santoso, Monique Permata; Roslina, Roslina; Nabila, Nuzul Inas
Journal Economy and Currency Study (JECS) Vol. 5 No. 2 (2023)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jecs.v5i2.1463

Today's society realizes that clothing is more than just clothing needs, but also fashion needs. The shift in clothing style to being a medium to show one's existence in the community has made the clothing business grow rapidly today. Distro is one of the many apparel businesses that have sprung up in Indonesia today, especially in the city of Bandar Lampung. Otsky is a local clothing distribution that is popular with the people of Lampung. Otsky's shop has good product quality and a good store atmosphere. On the other hand, the researchers conducted a survey and found several complaints from consumers about unsatisfactory product quality in terms of materials and product form. Apart from that, there are complaints about the shop atmosphere at Otsky, which has a reasonably dense layout so that it fills the room which affects convenience when shopping. This study aims to determine whether product quality and store atmosphere can influence purchasing decisions at Otsky Stores. The research method used is quantitative, namely a process of finding knowledge that uses data in the form of numbers as a tool to analyze information about what you want to know. This study using a survey method by distributing questionnaires to Otsky Shop buyers. The population of this study were buyers of Otsky Stores in Bandar Lampung and 100 respondents were taken. The results of this study indicate that product quality (X1) and store atmosphere (X2) influence purchasing decisions (Y). The store atmosphere variable shows a result of 0.490, which is higher than the product quality variable, which has an impact of 0.447 on purchasing decisions.

THE EMPLOYEES' PERCEPTIONS OF LEARNING ENGLISH IN A BUSINESS CONTEXT suningsih, sri; Ciptawaty, Ukhti; Nabila, Nuzul Inas; Wazia, Winia
International Journal of Economics, Business, and Entrepreneurship Vol 4 No 1 (2021): IJEBE January - June 2021
Publisher : FEB - Universitas Lampung

This study aims to investigate how the English is used in the business workplace. The researcher used a quantitative and descriptive qualitative method. The data used in this study are from open-ended questionnaire to the employees working in economics and business. The results showed that of the 17 worker participants, 11 participants (36.67%) thought that reading was most useful in the workplace, such as analyzing or auditing financial reports, preparing documents and calculating bills, operating software and understanding documents of export and import goods, processing data on a computer, using applications related to data calculation input, studying information about international bank rules, reading journals, opening current and personal savings accounts, reading financial reports, and other activities. Meanwhile, 9 participants (30%) agreed that speaking skills are often used in the workplace. The speaking activity is serving customers from various countries, being interviewed in the recruitment process. Listening skills were obtained by 5 participants (16.67%), which mean that they are rarely applied by the participants. In applying Listening skills, participants use them in understanding conversations. There were 5 participants (16.67%) who chose writing such as answering emails, writing essays, opening checking accounts, and saving savings, making financial reports. The result also reflects the workers’ learning experiences while learning English in the colleges that show several topic discussion they learnt such as Introduction, and general English, the topics about finance/ accounting, financial reports, venture capital, stocks and bonds, which are usually useful in meetings with foreign principals or other employees and the supervisor, writing, reading, discussion, communication, vocabularies, determination of the stock price index, management, recruitment, accounting, financial statement, Learn accounting in English and also conversation is very useful at work, and vocabularies about accounts related to financial statements. In addition, other participants responded that English learnt on campus and applied at work are different. Not all English skills are applied in the respondents' workplace, only reading is used most often. In term of English needs in the workplace, the professionals also need Speaking skills and English terms in the business context.

The impact of consumer reviews and ratings on purchase decisions on the Tokopedia marketplace in Indonesia Hidayansyah, Robi; Ahmad, Aripin; Nabila, Nuzul Inas
International Journal of Economics, Business, and Entrepreneurship Vol 6 No 2 (2023): IJEBE July - December 2023
Publisher : FEB - Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijebe.v6i2.264

The rapid development of technology has caused a shift in consumer shopping behavior from offline to online around the world including in Indonesia, one of which is marked by the growth of e-commerce which has increased significantly. E-commerce Tokopedia is one of the largest e-commerce in Indonesia which provides a variety of features that are a source of information for consumers in determining the products that consumers will buy, one feature that is quite important is consumer reviews and ratings. The purpose of this study was to determine the effect of the variables of consumer reviews and ratings as independent variables on purchasing decisions as the dependent variable on the Tokopedia marketplace in Indonesia. This study used a survey method by distributing questionnaires to 130 respondents. The sample was taken using the purposive sampling technique, which is a sampling technique with criteria according to the researcher's determination. The analytical method used in this research is Multiple Linear Regression Analysis. The results showed that the variables of consumer reviews and judgments had a suggestive effect on the purchasing decision variable.

Optimalisasi Pemasaran Media Sosial Tiktok Dan Pelatihan Tiktok Shop Di Desa Bernung Pesawaran Sari, Aida; Ramelan, Mudji Rachmat; Nabila, Nuzul Inas; Marvinita, Risda
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 1 (2024): Januari 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i1.2734

Emping is a sort of dish prepared from melinjo fruit, which is highly common in Indonesia due to its distinct flavor and ease of production. In Bernung Village, Pesawaran Regency, it is also a home industry. The potential for the emping snack business in Bernung Village is quite large, but this is not matched by the community's knowledge and skills in mastering technology and using the right information technology, particularly digital marketing, which truly helps home industries expand their marketing reach and increase their sales results. The strategy employs a participative approach through training partners. In order to optimize marketing, the stages of this program are based on field conditions in the emping melinjo house business in Bernung village, specifically in Taman Rejo hamlet. Material supply, mentoring, and development are among the steps. The educational results from the post-test results obtained that 70% of participants were able to answer questions correctly, were able to demonstrate operational applications using social media, and participants were already practicing the use of digital content on social media were said to be successful, as seen in the enthusiasm and motivation of the participating business actors to continue marketing online. Keywords: emping melinjo; home industry; social media; tiktok content

Inisiasi Program Kidspreneur Pada LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung Marvinita, Risda; Fathia, Syaharani N; Nabila, Nuzul Inas; Banuwa, Laili F; Sari, Aida
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 4 (2024): Oktober 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i4.3425

The Kidspreneur program was created with the aim of building the mental and mental independence of children from an early age, enhancing entrepreneurial motivation, improving their knowledge and skills of entrepreneurship, as well as teaching them how to promote business products, develop their knowledge and entrepreneur skills, and develop their company's product marketing skills. The service of this community was carried out at the LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung on July 10–14, 2023. The method used is participatory, involving partners in various stages of activities such as training, the practice of entrepreneurial ideas, and support. The results of these activities are motivating and encouraging participants to become entrepreneurs at a young age, enhancing entrepreneurial skills and ideas, and getting information about digital marketing. Benefits of this activity in addition to the success of the government program in the realization of the program Kota Bandar Lampung Ramah Anak. It is also expected to be an additional source of income or even a primary source of search to reduce the dependence of orphanage members on donations in order to realize the financial independence of the orphans. Keywords: kidspreneur; training; orphanage Abstrak: Program Kidspreneur dibuat dengan tujuan untuk membangun mental dan jiwa kemandirian anak sejak usia dini, meningkatkan motivasi kewirausahaan, meningkatkan pengetahuan dan keterampilan kewirausahaan, serta mengajari mereka cara mempromosikan produk bisnis, pengetahuan dan kemampuan kewirausahaan, dan mengembangkan keterampilan pemasaran produk perusahaan mereka. Kegiatan pengabdian masyarakat ini dilaksanakan di LKSA Panti Asuhan Hasbi Rabbi Bandar Lampung pada tanggal 10-14 Juli 2024. Metode yang digunakan adalah bersifat partisipatif, dengan melibatkan mitra dalam berbagai tahapan kegiatan seperti pelatihan, praktik ide kewirausahaan, serta pendampingan. Hasil dari kegiatan ini adalah memotivasi dan mendorong peserta untuk menjadi wirausahawan di usia muda, meningkatkan keterampilan dan ide kewirausahaan, serta mendapatkan informasi mengenai pemasaran digital. Manfaat dari kegiatan ini bentuk kontribusi pada program pemerintah dalam mewujudkan program Kota Bandar Lampung Ramah Anak. Diharapkan juga dapat menjadi sumber penghasilan tambahan atau bahkan sumber pencarian utama untuk mengurangi ketergantungan anggota panti asuhan terhadap donatur demi mewujudkan kemandirian finansial anggota panti asuhan.Kata kunci: kidspreneur; pelatihan; panti asuhan

Co-Authors Adrianisya, Aqifa Agusriyanto, Revando Bennedic Aida Sari Ambarwati, Dwi Asri Siti Aripin Ahmad, Aripin Arnesti, Ines Ayi Ahadiat, Ayi Azzahra, Nyimas Latifah Banuwa, Laili F Banuwa, Laili Fadhila Ciptawaty, Ukhti Dorothy R. H. Pandjaitan Endriyani, Fina Fathia, Syaharani N Febriansyah Febriansyah Hidayansyah, Robi Mahrinasari MS Mahrinasari MS Marvinita, Risda Mutiasari Nur Wulan Ningrum, Natasya Dwi Puspita Octaviana, Nadhila Puspitasari, Mutiara Rahayu Lestari Rahmah, Prima Qonitha Ramelan, Mudji Rachmat Ramelan, Mudji Rahmat Ribhan Ribhan, Ribhan Roslina Roslina, Roslina Rusdi, Zainnur M. Safitri, Dina Salwa AG, Raden Roro Sari Santoso, Monique Permata Sipa Paujiah, Sipa Sri Hasnawati Suningsih, Sri Syahirah Vedy, Hanifah Syauqi, Muhammad Ryan Tety Rachmawati Vedy, Hanifa Syahirah Wazia, Winia Wiryawan, Driya Yuniarti Fihartini Yuningsih Yuningsih

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