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Elvin Whang
Universitas Internasional Batam
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education

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Journal : Journal on Education

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Bagaimana Pengaruh Paparan Iklan terhadap Brand Awareness serta Keinginan untuk Memainkan Game Mobile Legends pada Generasi Z di Kota Batam Eryc Eryc; Elvin Whang
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1526

Abstract

The research has the purpose to know how mobile legends advertising strategy from the brand awareness and intention to play. This research uses the quantitative method with a clausal approach. There are 3 variables involved in this research , which are Advertising Exposure (x1) and Brand Awareness (x2) as the independent variables, also Intention to Play (y) as the dependent variable. Researchers use questionnaires as means of collecting data in research with a total sample of 142 people.
Co-Authors Amanda Rosentia Cindy Ellysa Delfi Aurelia Kuasa Devin Tan Dina Talantu Eryc Eryc Hendri Gunawan Nertivia Nertivia Nur Hidayati Rahel Nurhamidah Renny Christiarini