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All Journal Prosiding National Conference for Community Service Project ARembeN
Rahel Nurhamidah
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

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PENINGKATKAN KESADARAN & KEPEDULIAN MASYARAKAT DALAM NEW NORMAL Amanda Rosentia; Renny Christiarini; Nur Hidayati; Devin Tan; Elvin Whang; Rahel Nurhamidah; Hendri Gunawan; Cindy Ellysa; Dina Talantu; Nertivia Nertivia; Delfi Aurelia Kuasa
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1179

Abstract

At the beginning of 2020, almost all the countries are being renown in the case of Coronavirus (Covid-19), no exception to Indonesia. Indonesia is also currently facing Coronaviruses, as well as other countries. But the difference is that Indonesia is one of the countries with a lot of differences, ranging from the differentiation of tribes, cultures, races, religions, and many more. One of the ways Coronavirus prevention done by the Government of Indonesia is by issuing a new policy to prevent the spread of Coronavirus in the way of New Normal Life. Of course, there are many obstacles faced by Indonesians. One of the obstacles faced by Indonesian society is how can the people of Indonesia stay solid and together to fight the Covid-19 and run this New Normal policy. Therefore, in this program of Community Empowerment (Sepora 2020), we invite the people all to remain united with the effectiveness of differences by means of various information related to it, which aims to be united against COVID 19 and forget the difference as according to the motto of Indonesia, Bhinneka Tunggal Ika.
Penerapan Digital Marketing dalam Meningkatkan Pendapatan Murni Laundry Pasca Pandemi Rahel Nurhamidah; Renza Fahlevi
ARembeN Jurnal Pengabdian Multidisiplin Vol. 1 No. 2 (2023): Edisi Desember
Publisher : CV. Ro Bema

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69688/aremben.v1i2.45

Abstract

Transformasi digital mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengembangkan strategi pemasaran yang adaptif dalam memperluas jangkauan pasar dan meningkatkan daya saing. Meskipun pemanfaatan digital marketing semakin berkembang, sebagian pelaku UMKM masih menghadapi keterbatasan dalam mengoptimalkan media sosial sebagai sarana promosi dan membangun hubungan dengan pelanggan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan UMKM Murni Laundry dalam menerapkan strategi digital marketing melalui Instagram dan mengoptimalkan sales promotion untuk meningkatkan pemasaran usaha. Kegiatan dilaksanakan melalui tahapan identifikasi kebutuhan, observasi dan wawancara, edukasi mengenai digital marketing, pendampingan pengelolaan Instagram, penyusunan konten promosi, implementasi sales promotion, serta evaluasi hasil kegiatan. Pendampingan difokuskan pada optimalisasi profil bisnis, pengembangan konten pemasaran yang informatif dan menarik, serta pemanfaatan fitur Instagram untuk memperkuat komunikasi dengan pelanggan. Hasil implementasi menunjukkan bahwa pemanfaatan Instagram yang dikombinasikan dengan strategi sales promotion memberikan dampak positif terhadap aktivitas pemasaran UMKM Murni Laundry. Setelah implementasi program, pendapatan usaha mengalami peningkatan sebesar 15%, disertai peningkatan interaksi dengan pelanggan, penguatan brand awareness, dan upaya mempertahankan loyalitas pelanggan. Hasil kegiatan menunjukkan bahwa penerapan digital marketing yang terencana dan disertai pendampingan dapat menjadi strategi yang relevan bagi UMKM dalam mengoptimalkan pemasaran dan mendukung pengembangan usaha secara berkelanjutan.
Co-Authors Amanda Rosentia Cindy Ellysa Delfi Aurelia Kuasa Devin Tan Dina Talantu Elvin Whang Fahlevi, Renza Hendri Gunawan Nertivia Nertivia Nur Hidayati Renny Christiarini