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All Journal Prosiding National Conference for Community Service Project Conference on Community Engagement Project (Concept)
Kelvin Hendra Lim
Universitas Internasional Batam
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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STEREOTIP DAN DAMPAKNYA DITENGAH KEHIDUPAN SOSIAL MASYARAKAT Amanda Rosetia; Renny Christiarini; Nur Hidayati; Jevin Tan; Muhammad Fadhil Karuniansyah; Kelvin Hendra Lim; Nurhafnil Hayati; Sarah Lena Mariosta; Davin Davin; Aviany Yanti; Erni Erni
National Conference for Community Service Project (NaCosPro) Vol 2 No 1 (2020): The 2nd National Conference of Community Service Project 2020 (Accepted Papers)
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/nacospro.v2i1.1178

Abstract

Indonesia is famous for its cultural diversity. Living among these cultural diversity causes many conflicts. One of the main reasons is stereotype, which is a prejudice carried out by other individuals or groups without facts. And was very often found in the community environment people who were kind, was judge rude just because of the intonation of a rough speech. Therefore, through the Social Empowerment program, SEPORA 2020, we use social media as an educational media to build awareness in the community to avoid stereotypical views. From the results obtained through the media named we.changeit, it made the public enthusiastic in preventing stereotypes. For the next prototype, we plan to podcast-related speakers.
Toko Oli Social Media Business Strategy Planning Kelvin Hendra Lim; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol 3 No 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Toko Oli is a business that sells oil products for two and four-wheeled vehicles, besides selling oil products, the owner also provides oil change services. The problem faced by Toko Oli is that from time to time there is a day when there is not a single consumer at Toko Oli. The method used is by conducting interviews and documentation to obtain information and materials needed to implement digital marketing strategies. The solution provided is by utilizing social media to reach new consumers and using Google maps to provide information and layouts that are easily obtained by consumers. The results of the application of social media, namely, managed to reach 34,375 audiences, with 22,837 engagements on Toko Oli Facebook Business and Instagram, the owner said there were consumers who came because of social media and as for consumers who contacted the owner regarding services and products at Toko Oli. Next community service is then recommended to adjust social media that is often used by the community so that it can reach more consumers.
Toko Oli Social Media Business Strategy Planning Kelvin Hendra Lim; Renny Christiarini
ConCEPt - Conference on Community Engagement Project Vol. 3 No. 1 (2023): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Toko Oli is a business that sells oil products for two and four-wheeled vehicles, besides selling oil products, the owner also provides oil change services. The problem faced by Toko Oli is that from time to time there is a day when there is not a single consumer at Toko Oli. The method used is by conducting interviews and documentation to obtain information and materials needed to implement digital marketing strategies. The solution provided is by utilizing social media to reach new consumers and using Google maps to provide information and layouts that are easily obtained by consumers. The results of the application of social media, namely, managed to reach 34,375 audiences, with 22,837 engagements on Toko Oli Facebook Business and Instagram, the owner said there were consumers who came because of social media and as for consumers who contacted the owner regarding services and products at Toko Oli. Next community service is then recommended to adjust social media that is often used by the community so that it can reach more consumers.
Co-Authors Amanda Rosetia Aviany Yanti Davin Davin Erni Erni Jevin Tan Muhammad Fadhil Karuniansyah Nur Hidayati Nurhafnil Hayati Renny Christiarini Sarah Lena Mariosta