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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Jurnal Ekonomi Dan Bisnis DIMASEKA
M. Shofiyuddin
Universitas Pekalongan
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN CALON MAHASISWA MEMILIH FAKULTAS EKONOMI UNIVERSITAS PEKALONGAN M. Shofiyuddin
Jurnal Ekonomi Dan Bisnis Vol 20, No 1 (2017): Jurnal Ekonomi dan Bisnis Maret 2017
Publisher : Fakultas Ekonomi Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (715.275 KB) | DOI: 10.31941/jebi.v20i1.678

Abstract

This research to know and analize how to influence to strategic location, the affordable costs, infrastructure, interesting building, lectures qualification magister, unaffected friends to decision of candidate studies of students chooseFacultyof Economic University of Pekalongan either simultane ously or partially, and what is the factor who the most influencial.The data used are primary data collected throught survey method using questionary and tasted for Validity and Reliability, and tested clasification classic assumption,the sample was obtained using random sampling method and then analyzed using multiple regression techniques to test the hypothesis.The result of this studi indicate there is significant influence strategic location, the affordable costs. Infrastructure, interesingt building, lectures qualification magister infrastrucsture,unaffected friend choose economy fakulty University of Pekalongan theirs simultane ously, while partiallythere is one factor not significant influenceunaffected frieds.The factor who the most in influential is strategic location.While value R² or determinat coefficient 87,9 % , the research of this study indicate to decision of candidate of studies choose economy fakulty University of Pekalongan can be explained by alls factor is 87,9 %. Key words : Strategic location, Affordable costs,Infrastructure, Interesting building,Lectures qualification, unaffected friends.
PENGUATAN KEMAMPUAN KOMUNIKASI INTERPERSONAL DAN PUBLIC SPEAKING BAGI MAHASISWA PESERTA ORGANISASI KEMAHASISWAAN UNIVERSITAS PEKALONGAN Alviatun Karimah; Asti Rahayu; Feny Yulita; Pratiwi Wulandari; M. Shofiyuddin
DIMASEKA Vol 4 No 1 (2026): April 2026
Publisher : FEB Universitas Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31941/dimaseka.v4i1.934

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kemampuan komunikasi interpersonal dan public speaking bagi mahasiswa Universitas Pekalongan yang aktif dalam organisasi kemahasiswaan. Kemampuan komunikasi interpersonal dan public speaking merupakan kompetensi penting dalam kegiatan organisasi, namun hasil pra-survei menunjukkan bahwa meskipun mayoritas peserta pernah mengikuti pelatihan sebelumnya, mereka masih mengalami kendala seperti rasa gugup, kesulitan mengatur intonasi, dan penggunaan bahasa tubuh yang belum optimal. Kegiatan dilaksanakan melalui penyampaian materi terstruktur yang meliputi konsep dasar public speaking, elemen vokal, peran bahasa tubuh, serta penyusunan pesan yang efektif, dan diikuti dengan sesi diskusitanya jawab untuk memperdalam pemahaman peserta, dilanjutkan praktik public speaking. Evaluasi dilakukan melalui pre-test dan post-test yang mencakup tes pengetahuan, skala persepsi, dan pengalaman peserta. Hasil analisis dari 10 peserta yang mengikuti pelatihan, menunjukkan adanya peningkatan signifikan pada aspek pengetahuan dan kepercayaan diri setelah pelatihan, yang tercermin dari meningkatnya skor rata-rata pre-test sebesar 71.42 dan post-test 98,57. Pelatihan berbasis teori dan praktuk ini terbukti mampu memperkuat pemahaman peserta tentang prinsip-prinsip dasar public speaking. Kegiatan ini diharapkan dapat menjadi model penguatan kapasitas komunikasi mahasiswa secara berkelanjutan, terutama untuk mendukung efektivitas mereka dalam menjalankan peran organisasi.
Analisis Pengaruh Faktor-Faktor Perilaku Konsumen terhadap Keputusan Pembelian Ulang Produk Simpanan Hari Raya Rosa Norita; M. Shofiyuddin
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 10 No 2 (2025)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v10i2.25760

Abstract

This study aims to test and analyze the influence of consumer behavior on the decision to repurchase holiday savings products abbreviated as Sahara. Consumer behavior itself consists of cultural factors, social factors, personal factors and psychological factors. The population in this study is members of KSPPS BMT Bahtera Pekalongan branch, and sampling is done using a simple random sampling technique. A sample of 90 members was obtained. To test the influence of the indepent variable on the dependent variable using multiple linear regression analysis on the SPSS program. The test results found that cultural and social factors had a positive and significant effect on the decision to repurchase Sahara products, personal factors had a negative and insignificant effect, and psychological factors had a positive and insignificant effect on the decision to repurchase Sahara products.
Co-Authors Alviatun Karimah Asti Rahayu Feny Yulita Pratiwi Wulandari Rosa Norita