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All Journal Agrimansion: Agribusiness Management & Extension AGRIC
Tri Yuliana Eka Sintha
Fakultas Pertanian Universitas Palangka Raya
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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ANALISIS SUSTAINABILITAS USAHATANI PADI PADA LAHAN GAMBUT DI KABUPATEN KAPUAS Jhon Wardie; Tri Yuliana Eka Sintha
Agric Vol. 28 No. 1 (2016)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2016.v28.i1.p87-94

Abstract

ABSTRACTThe research aims: (1) to analyze the level of sustainability farming of rice in peatland; and (2) to analyze the level of farmers household income in peat land. The research location determined by purposive sampling in Terusan Karya Village, Bataguh Sub District, Kapuas District. Sampling was done by simple random sampling method by taking 50 farmers household serve as respondent. Data collected in the form of primary and secondary data. To achieve the purpose of the first study were analyzed by scoring sustainability of farming indicators using Likert Scale system. Indicator of farming sustainability is an instrument that includes biophysical and socio-economic aspects used to measure the level of sustainability of farming of rice in peat land. Furthermore, to achieve the purpose of the second study analyzed a simple tabulation to measure the level offarmers household income.Based on the analysis of farming sustainability of rice in peat land turns farming sustainability index by 76.10%, which means that the level of farming sustainability is good category (highly sustainable). The results of the analysis of farmers household income was found that the level of farmer households income of Rp 16,906,614.- which means that the economic situation has been categorized good farmer households.
INOVASI KUE BERBASIS TEPUNG BUAH RUMBIA: ANALISIS NILAI TAMBAH DAN STRATEGI PEMASARAN DALAM PENGEMBANGAN AGRIBISNIS LOKAL Sintha, Tri Yuliana Eka; Barbara, Betrixia; Sulaiman, Zakia Putri; Fatmawati, Devi; Telmbanua, Lisna Novita; Fanastia, Navada
JURNAL AGRIMANSION Vol 26 No 3 (2025): Jurnal Agrimansion Desember 2025
Publisher : Jurusan Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agrimansion.v26i3.1955

Abstract

Penelitian ini bertujuan mengembangkan formulasi kue berbasis tepung buah rumbia, menganalisis nilai tambah ekonomi, dan merumuskan strategi pemasaran efektif untuk pengembangan agribisnis lokal. Metode penelitian menggunakan pendekatan mixed methods yang mengintegrasikan data kualitatif dan kuantitatif. Pengembangan formulasi dilakukan melalui eksperimen substitusi tepung rumbia. Analisis nilai tambah menggunakan metode Hayami dan SWOT untuk mengukur kelayakan ekonomi usaha. Strategi pemasaran dikembangkan berdasarkan survei preferensi konsumen dan analisis bauran pemasaran. Analisis nilai tambah menggunakan metode Hayami menunjukkan nilai tambah sebesar Rp185.000/kilogram dengan rasio 68,5%, termasuk kategori tinggi. Imbalan tenaga kerja mencapai 27% dari total nilai tambah, dan tingkat keuntungan usaha sebesar 48,6% menunjukkan bahwa pengolahan tepung rumbia menjadi kue layak secara ekonomi. Strategi pemasaran digital berbasis media sosial terbukti efektif memperluas jangkauan pasar dengan tingkat penerimaan konsumen mencapai 82%. Analisis kelayakan finansial menunjukkan Return on Investment (ROI) sebesar 38,4%, Internal Rate of Return (IRR) 42,7%, dan periode balik modal (Break Even Point) pada bulan ketujuh, yang menegaskan prospek agribisnis kue berbasis tepung rumbia sangat menjanjikan dan berpotensi mendukung pemberdayaan ekonomi lokal secara berkelanjutan.
Co-Authors Barbara, Betrixia Devi Fatmawati, Devi Fanastia, Navada Jhon Wardie Telmbanua, Lisna Novita Zakia Putri Sulaiman