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All Journal JURNAL VISIONIDA Jurnal Ecoment Global: Kajian Bisnis dan Manajemen MEDIA MANAJEMEN JASA Jurnal Ilmu Sosial dan Humaniora
Diah Pranitasari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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KEPUASAN KERJA KARYAWAN DI BANK RAKYAT INDONESIA Diah Pranitasari; Salma Fauziah Zahara
MEDIA MANAJEMEN JASA Vol 8, No 1 (2020): MEDIA MANAJEMEN JASA
Publisher : UNIVERSITAS 17 AGUSTUS 1945 jAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52447/mmj.v8i1.4207

Abstract

ABSTRAK Tujuan penelitian ini untuk mengetahui bagaimana pengaruh lingkungan kerja, kompensasi dan kecerdasan emosional terhadap kepuasan kerja Bank Rakyat Indonesia Cabang Roxy Di Jakarta. Populasi pada penelitian ini yaitu seluruh karyawan Bank Rakyat Indonesia cabang roxy sebanyak 90 karyawan. Sampel yang digunakan pada penelitian ini menggunakan tehnik sampel jenuh sehingga diperoleh sebanyak 88 responden. Metode pengumpulan data yang digunakan yaitu observasi dan kuesioner. Teknik analisis data yang digunakan dalam Penelitian ini diuji menggunakan analisis jalur (path analysis) dengan metode Structural Equation Modeling - Partial Least Square SEM-PLS dengan software SmartPLS 3.0.  Hasil penelitian ini menyatakan: (1) Pengaruh lingkungan kerja terhadap kepuasan kerja sebesar 21%. (2) Pengaruh kompensasi terhadap kepuasan kerja sebesar 29%. (3) Pengaruh kecerdasan emosional terhadap kepuasan kerja sebesar 32%. (4) Pengaruh lingkungan kerja, kompensasi dan kecerdasan emosional terhadap kepuasan kerja 48%. Sisanya 52% dipengaruhi faktor lain yang tidak di teliti dalam penelitian ini.Kata kunci: Lingkungan Kerja, Kompensasi, kecerdasan emosional, Kepuasan kerja ABSTRACTThe purpose of this study was to determine how the influence of the work environment, compensation and emotional intelligence on job satisfaction at Bank Rakyat Indonesia Roxy Branch in Jakarta. The population in this study were all employees of Bank Rakyat Indonesia, Roxy Branch, as many as 90 employees. The sample used in this study used a saturated sample technique so that 88 respondents were obtained. The data collection methods used were observation and questionnaires. The data analysis technique used in this study was tested using path analysis with the Structural Equation Modeling - Partial Least Square SEM-PLS method with SmartPLS 3.0 software. The results of this study state: (1) The effect of work environment on job satisfaction is 21%. (2) The effect of compensation on job satisfaction is 29%. (3) The effect of emotional intelligence on job satisfaction is 32%. (4) The influence of work environment, compensation and emotional intelligence on job satisfaction is 48%. The remaining 52% is influenced by other factors that were not examined in this study.Keywords: Work Environment, Compensation, Emotional Intelligence, Job Satisfaction
Determinants Of Servqual Dimensions On Customer Satisfaction And Loyalty In Maritime Transportation And Logistics Services Yandi Tjendana; Diah Pranitasari
Jurnal Ecoment Global Vol. 9 No. 3 (2024): Edisi Desember 2024
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v9i3.5179

Abstract

Objective: This study aims to examine the SERVQUAL dimensions (tangibles, reliability, responsiveness, assurance, and empathy) in relation to service quality and customer loyalty. Design/Methods/Approach: This study employs a quantitative research approach. The population consists of all customers of PT. Bintang Samudera Mandiri Line's maritime transportation and logistics services, totaling 110 companies. The sampling technique used is random sampling, with a sample size of 86 respondents. Data was collected through questionnaires distributed via Google Forms. The data analysis method utilizes SmartPLS 4.0 software. Findings: Tangibles have a significant impact on customer satisfaction. Reliability also influences customer satisfaction. Similarly, responsiveness affects customer satisfaction. However, assurance and empathy do not impact customer satisfaction. Furthermore, customer satisfaction does not significantly influence customer loyalty. Tangibles, reliability, responsiveness, assurance, and empathy do not indirectly affect customer loyalty through customer satisfaction. Originality/Value: No previous studies on SERVQUAL, customer satisfaction, and loyalty have been conducted at PT. Bintang Samudera Mandiri Line. Practical/Policy implication: Companies can use the results of this study to improve their service quality, the findings of this study provide guidance for companies to focus on the service dimensions that most affect customer satisfaction. Companies can prioritize strengthening Tangibles and Reliability to achieve increased customer satisfaction and loyalty, this study also shows the importance of efficiency and reliability in the delivery process. Therefore, companies can improve their logistics infrastructure and management system to ensure on-time delivery and better management of customer complaints. Keywords: Tangibles, Reliability, Responsiveness, Assurance, Empathy, Customer Satisfaction, and Customer Loyalty
Strategy Formulation for Market Development of the Ready-Mix Industry in Ibu Kota Negara Hury Wilman; Diah Pranitasari
Jurnal Ecoment Global Vol. 9 No. 3 (2024): Edisi Desember 2024
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v9i3.5180

Abstract

Objective: This research aims to establish market development strategies for the ready-mix industry in IKN. Design/Methods/Approach: This research employs methods including literature review, data collection, and data analysis. The collected data, both primary and secondary, are processed by analyzing competitive factors in the IKN East Kalimantan area (CP Matrix), as well as internal factors (IFE Matrix) and external factors (EFE Matrix). These factors are then formulated to determine strategies using SWOT analysis, SPACE analysis, and GS Matrix. The results are further refined through the QSP Matrix to identify the strategic options to be implemented. Findings: The strategy resulting from the formulation in this research is an aggressive alternative strategy focused on market penetration, aggressive promotion, strengthening sales capabilities, and product development. This approach aims to expand the market in the IKN region, increase revenue, and achieve the company's vision. Originality/Value: No prior research has been conducted to establish market development strategies for the ready-mix industry in IKN. Practical/Policy implication: Providing strategic guidance for ready-mix industry companies to take advantage of market opportunities in the IKN region. Increasing the company's competitiveness through the implementation of aggressive strategies such as market penetration, intensive promotion, and product diversification. Supporting the achievement of the company's vision by increasing market share and revenue in developing regions. Keywords: Marketing Strategy, SWOT Matrix, SPACE Matrix, Quantitative Strategic Planning Matrix
Faktor Utama yang Mendorong Pelanggan untuk Kembali Ke Starbucks Indonesia: Kualitas Pelayanan, Harga, Experiental Marketing Diah Pranitasari; Rizki Kurnia; Dodi Prastuti; Pristina Hermastuti; Enung Siti Saodah
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 2 (2024): Juni 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i2.3625

Abstract

This research aims to determine service quality, price and Experiential Marketing on Repurchase Intention at Starbucks Coffee Indonesia in Green Pramuka Square, East Jakarta. The research method used in this research is quantitative, with the research strategy used by researchers being an associative/causality strategy. The population in this research is all visitors to Starbucks Coffee at Green Pramuka Square, East Jakarta from January to March 2024. This research uses primary data by distributing questionnaires to 200 customers of Starbucks Coffee Store Green Pramuka Square. The sampling technique used was random sampling. The data processing method in this research uses the SPSS program. The research results conclude: 1.) service quality influences Repurchase Intention. 2.) Price influences Repurchase Intention. 3.) Experiential Marketing: Sense influences Repurchase Intention. 4) Experiental Marketing: Feeling influences Repurchase Intention 5) Experiental Marketing: Think influences Repurchase Intention 6) Experiental Marketing: Act influences Repurchase Intention 7) Experiental Marketing: Relate influences Repurchase Intention 8.) Service Quality, Price and Experiental Marketing simultaneously influences Repurchase Intention.
MOTIVASI SEBAGAI PENGUAT PENGARUH K3 DAN KOMPENSASI TERHADAP KEPUASAN KERJA Diah Pranitasari; Kristiara; Hermastuti, Pristina; Siti Saodah, Enung; Harini, Sri
Jurnal Visionida Vol. 11 No. 1 (2025): Juni
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i1.19755

Abstract

This study aims to determine the effect of Occupational Health and Safety and Compensation on Job Satisfaction with Motivation as a mediating variable. The study was conducted on employees of PT. PLN (Persero) ULP Bojong Gede with a scope of partner employees working in the field with a total of 87 employees. Data collection was carried out through distributing questionnaires and then data analysis was carried out using SEM-PLS. The results of the study are that Occupational Health and Safety have no effect on Job Satisfaction, Occupational Health and Safety have an effect on Work Motivation, Work compensation has an effect on Job Satisfaction, Work compensation has an effect on Work Motivation, Work Motivation has no effect on Job Satisfaction, Occupational Health and Safety have no effect on Job Satisfaction through Work Motivation, Work compensation has no effect on Job Satisfaction through Work Motivation.   Penelitian ini bertujuan untuk mengetahui pengaruh Kesehatan dan Keselamatan Kerja dan Kompensasi terhadap Kepuasan Kerja dengan Motivasi sebagai variable mediasi. Penelitian dilaksanakan pada karyawan PT. PLN (Persero) ULP Bojong Gede dengan ruang lingkup karyawan mitra yang bekerja di lapangan dengan jumlah 87 karyawan. Pengumpulan data dilakukan melalui penyebaran kuesioner kemudian dilakukan analisis data dengan SEM-PLS. Hasil penelitian adalah Kesehatan dan Keselamatan Kerja tidak berpengaruh terhadap Kepuasan Kerja, Kesehatan dan Keselamatan Kerja berpengaruh terhadap Motivasi Kerja, Kompensasi kerja berpengaruh terhadap Kepuasan Kerja, Kompensasi kerja berpengaruh terhadap Motivasi Kerja, Motivasi Kerja tidak berpengaruh terhadap Kepuasan Kerja, Kesehatan dan Keselamatan Kerja tidak berpengaruh terhadap Kepuasan Kerja melalui Motivasi Kerja, Kompensasi kerja tidak berpengaruh terhadap Kepuasan Kerja melalui Motivasi Kerja. Penelitian ini menawarkan kebaruan dengan mengkaji pengaruh kompensasi dan K3 terhadap kepuasan kerja melalui motivasi sebagai variabel mediasi pada unit kerja PT PLN (Persero) ULP Bojonggede. Belum ada penelitian sebelumnya yang secara khusus meneliti keterkaitan ketiga variabel ini dalam konteks kerja teknis berisiko tinggi di lingkungan PLN. Hasilnya diharapkan memberikan kontribusi teoritis dan praktis bagi pengelolaan SDM sektor kelistrikan.
Co-Authors Dodi Prastuti Enung Siti Saodah Hermastuti, Pristina Hury Wilman Kristiara Pristina Hermastuti Rizki Kurnia Salma Fauziah Zahara Siti Saodah, Enung Sri Harini Yandi Tjendana