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All Journal Jurnal Bisnis Tani Bionatural
Nurita Puri
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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ANALISIS STRATEGI PEMASARAN DAN KEPUASAN KONSUMEN TERHADAP SAYURAN DATARAN TINGGI DI BANDA ACEH Nurita Puri; Romano Romano; Zakiah Zakiah
Jurnal Bisnis Tani Vol 3, No 2 (2017): Jurnal Bisnis Tani Desember 2017
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (147.573 KB) | DOI: 10.35308/jbt.v3i2.480

Abstract

The purpose of this research is to know how highland vegetable marketing strategy in Banda Aceh market and influence of vegetable attribute to consumer satisfaction to highland vegetables in Banda Aceh market. The research sites were conducted in the city of Banda Aceh and located in markets in Banda Aceh such as Peunayong market, Ulee Kareng market and Setui market Banda Aceh City. The population determination was done by Purposive with random sampling on consumer samples. While the traders conducted by survey. The analysis model used is SWOT analysis and multiple linear regression. The strategy of marketing highland vegetables in Banda Aceh market shows that the marketing position of highland vegetable market in Banda Aceh City is on the first awareness of aggressive strategy. the strategy suggested to highland vegetable traders in Kota Banda Aceh is an aggressive strategy. This aggressive strategy illustrates that the marketing efforts of highland vegetables in Banda Aceh City are strong and likely. This means that the organization is in good condition and steady so it is possible for teurs to expand, enlarge growth and maximum growth. While the influence of vegetable attributes on consumer satisfaction on potato vegetables are the attributes of freshness, hygiene, color and potato prices affect the consumer satisfaction, for cabbage vegetables attributes of perfection, freshness, cleanliness, color and price of cabbage affect the consumer satisfaction, as well as on carrot vegetables attributes of perfection , freshness, cleanliness and price influence on customer satisfaction
ANALISIS ADOPSI PUPUK ORGAIK HAYATI (BIO-FERTILIZER) OLEH PETANI: KAJIAN BIOLOGI TERAPAN DAN PERSEPSI FINANSIAL Uci Mahlisa; Mayhilda Nitami; Nurita Puri; Uswatun Hasanah Nura
Jurnal Bionatural Vol. 13 No. 2 (2026): JURNAL BIONATURAL
Publisher : LPPM Universitas Cipta Mandiri

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Abstract

Long-term reliance on high-dose synthetic fertilizers has triggered severe degradation of soil biological health while escalating overall agricultural production costs. The application of bio-fertilizers serves as an applied biological breakthrough, leveraging functional microorganism consortia to restore soil biodiversity and optimize nutrient absorption efficiency. Although its ecological benefits are well established, the adoption rate among farmers remains strongly driven by applied technical understanding and daily economic calculations. This study aims to evaluate the applied biological effectiveness of bio-fertilizers on soil nutrient improvement and analyze how ecological knowledge and financial perceptions shape farmers' adoption choices. The study relies on integrated secondary data retrieved from BPS Agricultural Census/SOUT microdata alongside soil fertility laboratory reports. Empirical findings confirm that bio-fertilizer application consistently enhances N-fixing and P-solubilizing bacterial populations as well as soil C-Organic levels. Binary logistic regression analysis further demonstrates that financial cost-efficiency perceptions and applied biological knowledge have a positive and significant association with farmers' adoption decisions. Comparative discussions reveal alignment with recent literature over the past five years, emphasizing that mitigating short-term financial risks alongside enhancing soil ecological literacy emerge as critical factors in accelerating bio-fertilizer adoption.
Co-Authors Mayhilda Nitami Romano Romano Tengku Riza Zarzani N Uci Mahlisa Uswatun Hasanah Nura