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ANALISIS STRATEGI PEMASARAN DAN KEPUASAN KONSUMEN TERHADAP SAYURAN DATARAN TINGGI DI BANDA ACEH Nurita Puri; Romano Romano; Zakiah Zakiah
Jurnal Bisnis Tani Vol 3, No 2 (2017): Jurnal Bisnis Tani Desember 2017
Publisher : Universitas Teuku Umar

The purpose of this research is to know how highland vegetable marketing strategy in Banda Aceh market and influence of vegetable attribute to consumer satisfaction to highland vegetables in Banda Aceh market. The research sites were conducted in the city of Banda Aceh and located in markets in Banda Aceh such as Peunayong market, Ulee Kareng market and Setui market Banda Aceh City. The population determination was done by Purposive with random sampling on consumer samples. While the traders conducted by survey. The analysis model used is SWOT analysis and multiple linear regression. The strategy of marketing highland vegetables in Banda Aceh market shows that the marketing position of highland vegetable market in Banda Aceh City is on the first awareness of aggressive strategy. the strategy suggested to highland vegetable traders in Kota Banda Aceh is an aggressive strategy. This aggressive strategy illustrates that the marketing efforts of highland vegetables in Banda Aceh City are strong and likely. This means that the organization is in good condition and steady so it is possible for teurs to expand, enlarge growth and maximum growth. While the influence of vegetable attributes on consumer satisfaction on potato vegetables are the attributes of freshness, hygiene, color and potato prices affect the consumer satisfaction, for cabbage vegetables attributes of perfection, freshness, cleanliness, color and price of cabbage affect the consumer satisfaction, as well as on carrot vegetables attributes of perfection , freshness, cleanliness and price influence on customer satisfaction

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KETERSEDIAAN PANGAN DI PROVINSI ACEH Dewi Eka Nova; fajri Fajri; Romano Romano
Jurnal Bisnis Tani Vol 3, No 2 (2017): Jurnal Bisnis Tani Desember 2017
Publisher : Universitas Teuku Umar

This study was meant to found out the affect of the harvest area, food price, and the availability of food from last year. The study conducted in Aceh Province, including dry grain commodity of North Aceh regency, corn commodity of South-East Aceh, soy commodity of Bireun, and cassava of Aceh Besar. This study is done by using secondary data. The analysis that used in this study was Ordinary Least Square (OLS) method and processed by SPSS v.22. The result of this study showed the determination coefficient value (R2), which the dry grains of North Aceh was 0.988, which means the variation that could define the availability of the dry grain before was 98.8%. Corns in South-East Aceh regency alone, had the determination coefficient value (R2) by 0.977, which means the availability of dry corns was 97.7%. The determination coefficient value (R2) ofsoy in Bireun regency was 0.917, which means the variation that could define the availability of the soy before was 91.7%. Meanwhile for the cassava, it had the determination coefficient value (R2) by 0.928, which means the variation that could define the availability of the cassava before was 92.8%. All of them simultaneously showed the harvest area, prices, were affected the availability of food in each study regency, and the availability of the year before did not affected the food availability.

STRATEGI PENINGKATAN PRODUKSI PADI MELALUI UPSUS PAJALE DAN KONTRIBUSINYA TERHADAP PENINGKATAN EKONOMI DI KABUPATEN ACEH BESAR Teuku Mizan Maulana; Romano Romano; Mustafa Usman
Jurnal Bisnis Tani Vol 3, No 2 (2017): Jurnal Bisnis Tani Desember 2017
Publisher : Universitas Teuku Umar

Indonesia is one of agrarian countries in the world that rely on the agricultural sector in support of itseconomy. Indonesia had been a self-sufficient country in 1984 and now the government of President Joko Widodo with his Work Cabinet had established UPSUS Pajale program to achieve back the selfsufficiencythat ever lost. This research was conducted in order to analyze UPSUS Pajale strategy in increasing rice production in Big Aceh District and contribution of increasing rice production to economic improvement in Big Aceh District. The results showed that UPSUS Pajale in Big Aceh District did not increase rice production, even decreased production to 230,985 tons in 2015 and 199,248 tons in 2016 compared to before the implementation of UPSUS Pajale 264,190 tons in 2014 and 243,734 tons in 2013. UPSUS Pajale strategy that needs to be implemented in increasing rice production in Big Aceh District is SO (Strength-Opportunity). The implementation of the UPSUS Pajale program in Big Aceh District did not result an increase in the contribution of paddy production to the PDRB and agricultural sector PDRB, and even a decline in rice contribution during the implementation of UPSUS PajaleKeywords: UPSUS Pajale, rice production, regional economic growth

STRATEGI PENYEDIAAN BENIH KEDELAI ANTAR LAPANG DAN ANTAR MUSIM DI BALAI BENIH TANAMAN PANGAN ACEH Maimun Maimun; Romano Romano; Ismayani Ismayani
Jurnal Bisnis Tani Vol 3, No 2 (2017): Jurnal Bisnis Tani Desember 2017
Publisher : Universitas Teuku Umar

seeds can produce soybean crops if followed by good agronomic treatment. This study aims to understand the strategy; Food Crops Hall encourages inter-field seed systems between seasons; And regulates the distribution of certified, evenly distributed seeds between field and inter-season for all of Aceh.. The results showed that proram of soybean seed tissue between field of atar season has not been consistently done in three development areas. Seed production capability for seed supply in three areas above average is only 27.6 percent of the seed requirement in accordance with the target and realization of planting in 2012 until 2016. The results of this study using the network of seeds between field and inter-season in the year 2015 only 32 tons which is intended for the location of stabilization production of 640 Ha in Kab. Pidie, Pidie Jaya and Kab.East Aceh. Jabalsim of soybean seeds in Aceh is small (27.6%) has met the needs of inter-season seeds, but has not been able to distribute on time inter-field. The pattern of production of jabalsim soybean seeds in Field 1 of 93.5 percent has followed the soybean cropping pattern, so as to meet the needs of soybean seeds in this region. In contrast to the production patterns of Fild 2 and Fild 3, only 6.5 percent of the seed needs are met, the shortage is imported from outside the region.

Hubungan Antara Lahan, Pakan, Nener, Tenaga Kerja Dan Sistem Budidaya Dengan Hasil Produksi Tambak Bandeng Di Banda Aceh Muhammad Danil Furqansyah; Agustina Arida; Romano Romano
Jurnal Ilmiah Mahasiswa Pertanian Vol 1, No 1 (2016): November 2016
Publisher : Fakultas Pertanian, Universitas Syiah Kuala

Abstrak - Penelitian ini menganalisis keadaan terkini pengaruh signifikan dan tidak signifikan faktor Luas Lahan, Pakan, Jumlah Nener, Tenaga Kerja dan Sistem Budidaya terhadap hasil produksi tambak bandeng di Banda Aceh. Data yang digunakan pada penelitian ini adalah data primer yang diperoleh dari hasil pengisian kuisioner oleh 35 orang responden. Metode analisis yang digunakan dalam penelitian ini adalah metode analisis statistik Chi Square. Kata kunci : Lahan, Pakan,Nener, Tenaga Kerja, Sistem Budidaya dan Produksi Abstract- This study analyzes the current state of significant and insignificant influence factors Land, Feed, Total Nener, Labor and cultivation system against milkfish production in Banda Aceh. The data used in this study are primary data obtained by filling the questionnaire by 35 respondents. The analytical method used in this research is the statistical analysis Chi Square. Keywords: Land, Feed, Nener, Labor, Cultivation and Production Systems

Analisis Faktor-Faktor Yang Mempengaruhi Permintaan Beras Ketan di Pasar Induk Lambaro Kabupaten Aceh Besar Dewi Rahmalia Ningsih; Indra Indra; Romano Romano
Jurnal Ilmiah Mahasiswa Pertanian Vol 3, No 1 (2018): Februari 2018
Publisher : Fakultas Pertanian, Universitas Syiah Kuala

The aims of research to identify factors that affect the demand for glutinous rice in Pasar Induk Lambaro District of Aceh Besar, to analyze the elasticity of demand for glutinous rice in Pasar Induk Lambaro Kabupaten Aceh Besar, and to identify glutinous rice based on the type of goods.The location of research was done by purposive sampling, has this study done in accidental sample, with a total sample of 30. The data used are primary data (consumen) in Pasar Induk Lambaro District of Aceh Besar through direct interviews using questionnaires. This study uses regression analysis of log linear regression. The result of analysis showed that the factors that influence the demand for price of glutinous rice, and situational is month of Hajj was significantly, price of black glutinous rice, income of household, and quantity of household members were not significant. Based on the value of elasticity is 2,952 showed elastic, based on cross elasticity is 0,411 showed positive value meaning that black glutinous rice is substitution product of glutinous rice and the income elasticity is 0,536 showed glutinous rice is normal product, meaning that the demand for glutinous rice will go up when income rises also. Keywords: Demand, Glutinous rice, Elasticity.

Saluran Distribusi Dan Penetapan Harga Sayuran Pada Pedagang Besar Dan Pedagang Pengecer Kota Banda Aceh Dani Gunawan; Ismayani Ismayani; Romano Romano
Jurnal Ilmiah Mahasiswa Pertanian Vol 3, No 4 (2018): November 2018
Publisher : Fakultas Pertanian, Universitas Syiah Kuala

Abstrak,Saluran distribusi adalah lembaga-lembaga distributor atau lembaga-lembaga penyalur yang mempunyai kegiatan untuk menyalurkan atau menyampaikan barang-barang atau jasa-jasa dari produsen ke konsumen. Penelitian ini bertujuan untuk mengetahui ketergantungan penetapan harga sayuran terhadap saluran distribusi pada pedagang besar dan pedagang pengecer kota Banda Aceh. Metode yang digunakan dalam penelitian ini adalah metode survey, disebabkan banyaknya pedagang maka penelitian ini dilakukan dengan metode pengambilan sampel yang mewakili populasi dan dilakukan sumber informasi yang dapat menggambarkan keadaan masyarakat didaerah penelitian. Hasil dalam penelitian ini adalah (1) X2hitung X2tabel dan α ≥ pvalue yang menunjukkan Ha diterima dan H0 ditolak, artinya saluran distribusi berpengaruh tidak nyata terhadap penetapan harga. (2) Contigency coefficient (r) memiliki hasil 0,707 yang berarti saluran distribusi memiliki keterkaitan yang kuat dengan penetapan harga sayuran pada pedagang besar dan pedagang pengecer di Kota Banda Aceh. (3) Biaya pemasaran pedagang besar lebih besar dibandingkan biaya pemasaran pedagang pengecer, yaitu masing-masing Rp.46.307.200/tahun dan Rp.41.250.000/tahun.(Distribution Channel And Determination Of Vegetable Prices In Wholesaller And Retailers In Banda Aceh City)Abstact, Distribution channels are distributor institutions or channeling institutions that have activities to distribute or deliver goods or services from producers to consumers. This study aims to determine the dependence of vegetable pricing on distribution channels on wholesalers and retailers in the city of Banda Aceh. The method used in this study is a survey method, due to the large number of traders so this study was conducted with a sampling method that represents the population and carried out information sources that can describe the condition of the community in the research area. The results in this study are (1) X2count X2 table and α ≥ pvalue ¬ which shows that Ha is accepted and H0 is rejected, meaning that the distribution channel has no significant effect on pricing. (2) Contigency coefficient (r) has a result of 0.707 which means that the distribution channel has a strong connection with the determination of vegetable prices at wholesalers and retailers in the city of Banda Aceh. (3) The marketing costs of wholesalers are greater than the marketing costs of retailers, namely Rp.46,307,200 / year and Rp.41,250,000 / year.

Analisis Efisiensi Penggunaan Faktor Produksi Terhadap Penerimaan Petani Padi Dengan Sistem Tanam Jajar Legowo Di Kecamatan Lhoknga Kabupaten Aceh Besar Riska Amelia Sari; Edy Marsudi; Romano Romano
Jurnal Ilmiah Mahasiswa Pertanian Vol 3, No 4 (2018): November 2018
Publisher : Fakultas Pertanian, Universitas Syiah Kuala

Abstrak. Teknologi jajar legowo merupakan suatu pola tanam dengan mengatur jarak tanam padi yang bertujuan untuk meningkatkan produksi padi. Penggunaan faktor produksi pada sistem ini lebih hemat dibandingkan dengan sistem tanam tegel, sehingga penggunaan faktor produksi menjadi efisien. Efisiensi adalah suatu ukuran yang terdiri dari beberapa input yang digunakan pada suatu usahatani untuk menghasilkan sejumlah output tertentu. Tujuan dari penelitian ini ialah untuk mengetahui faktor-faktor yang mempengaruhi produksi dan tingkat efisiensi penggunaan faktor produksi pada usahatani padi di Kecamatan Lhoknga, Kabupaten Aceh Besar. Model analisis yang digunakan adalah analisis regresi coub-douglass, efisiensi produksi, serta keuntungan dan penerimaan. Hasil penelitian menunjukkan bahwa faktor produksi luas lahan, pupuk urea, pupuk sp-36, berpengaruh nyata terhadap produksi padi sistem jajar legowo. Sedangkan sisanya benih dan tenaga kerja tidak berpengaruh nyata terhadap produksi padi. Kemudian penggunaan faktor produksi pupuk urea (X3) bernilai 9,5 dan pupuk Sp-36 (X4) bernilai 11,9 sehingga dikatakan penggunaan faktor produksi tersebut pada usahatani padi sistem jajar legowo belum efisien, sedangkan faktor produksi lahan bernilai 0,0006 sehingga dikatakan penggunaan faktor produksi lahan pada usahatani padi sistem jajar legowo tidak efisien. Nilai R2 sebesar 0,628 menunjukkan bahwa sebesar 62% variasi produksi usahatani padi sistem jajar legowo dapat dijelaskan oleh faktor-faktor produksi seperti luas lahan, benih, pupuk urea, pupuk sp-36, pupuk NPK Phonska, dan tenaga kerja. Sedangkan sisanya sebesar 38 persen dipengaruhi oleh faktor-faktor lain. Sebaiknya petani lebih memperhatikan jumlah penggunaan faktor produksi yang digunakan agar hasil produksi dapat meningkat sehingga penerimaan yang diperoleh petani juga akan meningkat.The Analysis of Efficiency of Production Factor Toward the Farmer Revenue by Jajar Legowo Cropping System in The Distict of Lhoknga Aceh Besar RegencyAbstract. Jajar legowo technology is a cropping system by adjusting the rice spacing which aims to increase the rice production. The use of production factor on this system more economic than tegel system, therefore the use of the production factor become efficient. Efficiency is a size that contains some inputs which using on a farming to get some outputs. The purpose of this research is to know the production factor on a farming in the distict of Lhoknga Aceh Besar regency. The analysis model in this research are the Coub-Douglass regression analysis, efficiency analysis and the profit and the revenue. The result showed that the production factor of land area, urea fertilizer and sp-36 fertilizer significantly affected the rice production of jajar legowo system. While the residue like the seed and the labor not affected the rice production. Then, the using of production factor of urea fertilizer is 9,5 and Sp-36 is 11,9 so that the using of the production factor on the rice farming of jajar legowo system is not efficient yet, whereas the value of production factor on land area is 0,0006 therefore the using of land area production factor on the rice farming of jajar legowo system is not efficient. R2 value is 0,628% indicates that 62% the variation of production farm of jajar legowo system can be explained by production factors like land area, seed, urea fertilizer, sp-36 fertilizer, npk phonska fertilizer, and the labor. While the residue as 38% affected by the other factors. The total of production efficiency is 1. It’s mean that the use of the production is not efficient. The farmer should more pay attention toward the amount of the production factor used in order to the result of the production can increase. So, the revenue received by the farmer also increase.

Analisis Daya Saing Gula Merah Tebu Di Kabupaten Aceh Tengah Bagio Bagio; Romano Romano; Yusya Abubakar
Jurnal Agrisep Vol 17, No 1 (2016): Volume 17 Nomor 1 Juni 2016
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala

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Agricultural products in form of raw materials have low economic value. Thus the development of agriculture contibute a few at people's income. Its functions in people's income could be seen on these factors namely, input and output transfer, tchnology, and the added value of the final agricultural products. The gtreater the added value of product the greater it gives the contribution on increasing people's income. This research aimed at indentification of analyze the competitiveness of brown palm sugar in Aceh Tengah. The method used is suvey in which data primer and secunder related to competitiveness of brown plam sugar in Aceh tengah is used properly. Anlysis model that was used Domestic Resource Cost. The result of the research cane farming in Aceh Tengah has its comparative advantage in which its domestic resource cost coefficients around 0,496 to 0,596. After a sensitivity analysis, the value of domestic resource cost coefficients still less than 1, the ecomonic activity has comparative advantage. Sensitivity analysis showed that cane farming in Aceh Tengah has its comparative advantage in which its domestic resource cost coefficients 1. It meant that an ecomonic activity of brown cane sugar were economicly efficient in domestic resource utilization, or it could be said that an economic activity has comparative advantage.

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