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All Journal Jurnal Bisnis Tani Journal Informatic, Education and Management (JIEM) Bionatural
Mayhilda Nitami
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI PETERNAK TELUR ITIK ASIN DI KABUPATEN NAGAN RAYA Dara Angreka Soufyan; Yoga Nugroho; Mayhilda Nitami
Jurnal Bisnis Tani Vol 1, No 1 (2015): Jurnal Bisnis Tani Cetakan Pertama Desember 2015
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.511 KB) | DOI: 10.35308/jbt.v1i1.582

Abstract

Pengembangan usaha pengolahan telur itik asin tidak hanya ditentukan dengan adanya daya dukung fisik alam. Faktor penting yang lebih menentukan adalah peternak itu sendiri melalui motivasi yang dimilikinya. Dibutuhkan dorongan untuk melakukan usaha yang optimal merupakan modal terpenting di samping kebiasaan bekerja  dalam memproduksi telur itik asin. Tujuan peneilitian ini menganalisis tingkat motivasi peternak dalam menghasilkan telur itik asin dan melihat faktor internal dan eksternal yang mempengaruhi motivasi peternak dalam mengembangkan usaha telur itik asin. Populasi dalam penelitian ini berjumlah 4.888 peternak telur itik asin yang berasal dari 11 desa. Secara umum motivasi peternak dalam usaha telur itik asin dikategorikan tinggi. Peternak merasa usaha ini mampu mendukung hubungan sosial mereka dan bisa dikembangkan sebagai usaha keluarga. Faktor internal dan ekternal tidak mempengaruhi motivasi peternak telur itik asin. 
Digital Marketing as A Strategy to Increase Sales and Consumer Satisfaction Mayhilda Nitami; Rina Novi Yani; Firdaus; Dimas Bagus Susanto; Banta Diman; Nahya Fadillah; Riza Aprillia; Ida Fujari
Journal Informatic, Education and Management (JIEM) Vol 6 No 2 (2024): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v6i2.104

Abstract

The objective of this paper is to conduct a conceptual review of the literature studies that focus on the link between application-based digital marketing methods and the development of consumer satisfaction and sales. The study's findings indicate that digital marketing is a marketing strategy that capitalizes on the advancement of information and digital technology. Implementing this strategy in a business must consider various internal and external factors to determine the suitability and most appropriate digital marketing strategy for maximum results according to the set objectives. Online systems are not constrained by time, and they have the ability to determine the timing, audience, location, and duration of their marketing campaigns. This presents a significant opportunity for business growth. Digital marketing provides a plethora of engaging, practical, and limitless content, and digital technology enables business owners to quantify the impact of their content on sales. Additionally, business owners have the ability to visit an unlimited number of online platforms, such as social media, web pages, and other accounts, which can attract loyal customers and increase profits. This paper reviews conceptually based on literature studies on the relationship between application-based digital marketing strategies in expanding sales and customer satisfaction. For further research, we can examine the efficiency of implementing digital marketing strategies and the factors that influence them so that they can be input and recommendations for business actors or companies in implementing digital-based and internet-connected marketing systems so that they can increase consumer satisfaction.
ANALISIS ADOPSI PUPUK ORGAIK HAYATI (BIO-FERTILIZER) OLEH PETANI: KAJIAN BIOLOGI TERAPAN DAN PERSEPSI FINANSIAL Uci Mahlisa; Mayhilda Nitami; Nurita Puri; Uswatun Hasanah Nura
Jurnal Bionatural Vol. 13 No. 2 (2026): JURNAL BIONATURAL
Publisher : LPPM Universitas Cipta Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Long-term reliance on high-dose synthetic fertilizers has triggered severe degradation of soil biological health while escalating overall agricultural production costs. The application of bio-fertilizers serves as an applied biological breakthrough, leveraging functional microorganism consortia to restore soil biodiversity and optimize nutrient absorption efficiency. Although its ecological benefits are well established, the adoption rate among farmers remains strongly driven by applied technical understanding and daily economic calculations. This study aims to evaluate the applied biological effectiveness of bio-fertilizers on soil nutrient improvement and analyze how ecological knowledge and financial perceptions shape farmers' adoption choices. The study relies on integrated secondary data retrieved from BPS Agricultural Census/SOUT microdata alongside soil fertility laboratory reports. Empirical findings confirm that bio-fertilizer application consistently enhances N-fixing and P-solubilizing bacterial populations as well as soil C-Organic levels. Binary logistic regression analysis further demonstrates that financial cost-efficiency perceptions and applied biological knowledge have a positive and significant association with farmers' adoption decisions. Comparative discussions reveal alignment with recent literature over the past five years, emphasizing that mitigating short-term financial risks alongside enhancing soil ecological literacy emerge as critical factors in accelerating bio-fertilizer adoption.
Co-Authors Banta Diman Dimas Bagus Susanto Firdaus Ida Fujari Nahya Fadillah Nugroho, Yoga Nurita Puri Rina Novi Yani Riza Aprillia SOUFYAN, DARA ANGREKA Uci Mahlisa Uswatun Hasanah Nura