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All Journal Jurnal Bisnis Tani Journal Informatic, Education and Management (JIEM) SIMBIOSIS: Jurnal Sains Pertanian
Mayhilda Nitami
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Immunology & microbiology Languange, Linguistic, Communication & Media Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI MOTIVASI PETERNAK TELUR ITIK ASIN DI KABUPATEN NAGAN RAYA Dara Angreka Soufyan; Yoga Nugroho; Mayhilda Nitami
Jurnal Bisnis Tani Vol 1, No 1 (2015): Jurnal Bisnis Tani Cetakan Pertama Desember 2015
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (214.511 KB) | DOI: 10.35308/jbt.v1i1.582

Abstract

Pengembangan usaha pengolahan telur itik asin tidak hanya ditentukan dengan adanya daya dukung fisik alam. Faktor penting yang lebih menentukan adalah peternak itu sendiri melalui motivasi yang dimilikinya. Dibutuhkan dorongan untuk melakukan usaha yang optimal merupakan modal terpenting di samping kebiasaan bekerja  dalam memproduksi telur itik asin. Tujuan peneilitian ini menganalisis tingkat motivasi peternak dalam menghasilkan telur itik asin dan melihat faktor internal dan eksternal yang mempengaruhi motivasi peternak dalam mengembangkan usaha telur itik asin. Populasi dalam penelitian ini berjumlah 4.888 peternak telur itik asin yang berasal dari 11 desa. Secara umum motivasi peternak dalam usaha telur itik asin dikategorikan tinggi. Peternak merasa usaha ini mampu mendukung hubungan sosial mereka dan bisa dikembangkan sebagai usaha keluarga. Faktor internal dan ekternal tidak mempengaruhi motivasi peternak telur itik asin. 
Digital Marketing as A Strategy to Increase Sales and Consumer Satisfaction Mayhilda Nitami; Rina Novi Yani; Firdaus; Dimas Bagus Susanto; Banta Diman; Nahya Fadillah; Riza Aprillia; Ida Fujari
Journal Informatic, Education and Management (JIEM) Vol 6 No 2 (2024): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v6i2.104

Abstract

The objective of this paper is to conduct a conceptual review of the literature studies that focus on the link between application-based digital marketing methods and the development of consumer satisfaction and sales. The study's findings indicate that digital marketing is a marketing strategy that capitalizes on the advancement of information and digital technology. Implementing this strategy in a business must consider various internal and external factors to determine the suitability and most appropriate digital marketing strategy for maximum results according to the set objectives. Online systems are not constrained by time, and they have the ability to determine the timing, audience, location, and duration of their marketing campaigns. This presents a significant opportunity for business growth. Digital marketing provides a plethora of engaging, practical, and limitless content, and digital technology enables business owners to quantify the impact of their content on sales. Additionally, business owners have the ability to visit an unlimited number of online platforms, such as social media, web pages, and other accounts, which can attract loyal customers and increase profits. This paper reviews conceptually based on literature studies on the relationship between application-based digital marketing strategies in expanding sales and customer satisfaction. For further research, we can examine the efficiency of implementing digital marketing strategies and the factors that influence them so that they can be input and recommendations for business actors or companies in implementing digital-based and internet-connected marketing systems so that they can increase consumer satisfaction.
Mengurai Ironi Agraris: Kesejahteraan, Struktur Lahan, dan Sensus Pertanian 2023 (Aceh) Mayhilda Nitami; Puri, Nurita; Uswatun Hasanah Nura
SIMBIOSIS: Jurnal Sains Pertanian Vol. 2 No. 2 (2025): Edisi September
Publisher : Prodi Sains Pertanian Fakultas Sains dan Teknologi, Universitas Nurul Huda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30599/4k2pb409

Abstract

This study examines the agrarian paradox in Aceh Province by focusing on the relationship between land structure, farmer welfare, and the 2023 Agricultural Census results. Despite Aceh’s vast agricultural land potential, farmer welfare has not significantly improved. Using a quantitative approach, multiple linear regression analysis was applied to test the effects of land size, land ownership structure, access to capital, market access, and technology usage on farmers' income. Data were sourced from the official Agricultural Census by BPS Aceh Province. Results show that land structure, capital access, and technology use significantly influence farmers' income with coefficients of 0.45, 0.30, and 0.25, respectively. Market access had a positive but insignificant effect. Diagnostic tests for heteroscedasticity, residual normality, and autocorrelation confirmed that the classical regression assumptions were met, validating the model for prediction. The study highlights the need for equitable agrarian reform, improved access to capital and technology, and strengthened farmer institutions as key to enhancing welfare. These findings provide crucial evidence for formulating inclusive and sustainable agrarian policies and agricultural development in Aceh.
Co-Authors Banta Diman Dimas Bagus Susanto Firdaus Ida Fujari Nahya Fadillah Nugroho, Yoga Puri, Nurita Rina Novi Yani Riza Aprillia SOUFYAN, DARA ANGREKA Uswatun Hasanah Nura