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All Journal JURNAL ECONOMIA HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Jusni Jusni
Economics and Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Bauran Pemasaran terhadap Kepuasan dan Loyalitas Pelanggan Mesari Luxury Villas Bali Rachmi Anugerah Mahmud; Jusni Jusni; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 1 No 4 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i4.280

Abstract

Marketing, which has a lot of roles in lodging services, among others, provides services to consumers with friendly satisfaction, provides adequate facilities and operates to benefit.This study aims to determine the effect of Marketing Mix on Customer Satisfaction and Loyalty of Bali's Mesari Luxury Villas. This study uses a descriptive approach and verification research. Descriptive research is research that aims to obtain a description of the characteristics of variables (marketing mix strategy, loyalty and satisfaction). Verification research is a type of research that aims to determine the relationship between variables through a hypothesis testing using path analysis methods with the help of Smart PLS 3.2.8 application. The results showed that partially the marketing mix had a positive and significant effect on customer satisfaction, the marketing mix had a positive and significant effect on customer loyalty, and satisfaction had a positive and significant effect on customer loyalty. The influence indirectly shows that customer satisfaction can mediate the influence of the marketing mix on customer loyalty positively and significantly
Faktor Penentu Kinerja Usaha Kecil Menengah (UKM) di Kabupaten Barru Khaerunnisa Khaerunnisa; Jusni Jusni; Maat Pono
Hasanuddin Journal of Business Strategy Vol 1 No 4 (2019): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v1i4.287

Abstract

This study aims to determine the Determinants of the Performance of Small and Medium Enterprises (SMEs) in Barru Regency. The method used in this study is a quantitative approach and the type of research conducted is survey research. The population used is Small and Medium Enterprises in the manufacturing industry sector in Barru Regency, which is 1672 business units. The number of samples is 94 small and medium enterprises. The data sources used are primary data and secondary data. Analysis of the data used is multiple linear regression analysis. The results of this study indicate that the aspects of finance, environment, marketing, human resources, entrepreneurial ability and economic aspects have a positive and significant effect on the performance of small and medium enterprises in Barru Regency. The greater the equity, loan capital, the level of profits and capital accumulation, the greater the performance of small and medium enterprises. The better the technology and quality control, the availability of business places, government policies, seasons and infrastructure, the better the performance of small and medium enterprises. The more market demand, the better competing pricing, promotion, distribution channels and marketing areas, the better the performance of small and medium enterprises. The better the level of formal education, leadership, experience in business and the amount of motivation and skills in the performance of small and medium enterprises. The greater the desire for achievement, personal responsibility, management ability and innovation ability, the better the performance of small and medium enterprises. the higher the level of income of the community, the availability of jobs, a business climate and good investment and the better the economic growth, the better the performance of small and medium enterprises.
The Effects of The Leadership and the Supervision on the Discipline and Performance of the Employees in the Faculty of Medicine, Hasanuddin University Makassar Ramliah Rachmat; Nurdin Brasit; Jusni Jusni
Hasanuddin Journal of Business Strategy Vol 2 No 1 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i1.318

Abstract

This research aimed to find out the effects of the leadership and performance of the employees at the Faculty of Medicine, Hasanuddin University. The research used the quantitative approach. The population of the research included all the educational power of the state civil apparatus and all the non-permanent educational employees who worked at the Faculty of Medicine, Hasanuddin University, and had the working time of 5 (five) years. The techniques of the data collection were observation, questionnaires, and documentation. The processing and analysis of the data were conducted using the SPP (Statistical Product and Service Solution) program, version 23. The research results indicated that (1) there was a positive and significant effect of the leadership and the supervision on the discipline, (2) there was a positive and significant effect of the leadership and supervision on the employees’ performance, (3) There was a positive and significant effect of the leadership and supervision on the employees’ performance through the discipline.
Effect Covid-19: Loyalty of Prospective Umrah Pilgrims to Umrah and Hajj Travel Companies Ifah Finatri; Maat Pono; Jusni Jusni
Hasanuddin Journal of Business Strategy Vol 2 No 3 (2020): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v2i3.353

Abstract

This study aims to determine the extent of the loyalty of prospective pilgrims (costumer) to travel Umrah and Hajj in Makassar using price as an independent variable and trust as a mediating variable. This research is mixed-method research using questionnaires to 30 respondents and FGD in Meida Wisata company as one of the Umrah and Hajj travel companies in Makassar. Based on the results of data analysis, it is found that the price offered by PT. Meida Wisata has a negative but not significant impact on the loyalty of pilgrims, but the current price will have a significant positive effect on the loyalty of pilgrims and registrants if mediated by the variable of trust. The Covid-19 pandemic that occurred at this time did not reduce the enthusiasm of Umrah tourism consumers to continue to wait for the announcement from Saudi Arabia to receive Umrah pilgrims from Indonesia again and hope that the Covid-19 outbreak will soon end so that they can carry out Umrah through PT. Meida Wisata. There are still limitations in this study that can be continued by other researchers by increasing the number of respondents to get more general information.
The Role of Product and Service Quality in A Competitive Position: Depositors’ Satisfaction Jusni Jusni; Andi Aswan; Gunawan Baharuddin; Hafizah Abdul Rahim
Jurnal Economia Vol 18, No 2: October 2022
Publisher : Faculty of Economics Universitas Negeri Yogyakarta in collaboration with the Institute for

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.494 KB) | DOI: 10.21831/economia.v18i2.52330

Abstract

AbstractThe study seeks how the Regional Development Banks operating in South and West Sulawesi maintain and attract depositors by evaluating the deposit products and banking service quality that have an impact on depositors' satisfaction. The study collected data using questionnaires distributed to 100 depositors owned by three Regional Development Banks. The data collected is then used to analyze the constructs of savings products, quality of banking services, and satisfaction using factor analysis to ensure that the five indicators proposed for each construct are eligible to be analyzed using the Structural Equation Model (SEM) method. The study found that the construction of deposit products and service quality have a positive impact on depositors' satisfaction with a dominant impact on deposit products. Banking service quality delivered by RDBs can attract deposit consumers as they have already convenience with the products and service quality Keywords:Product Quality, Product Features, Service Quality, Depositors’ Satisfaction Peran Produk dan Kualitas Layanan dalam Daya Saing: Studi Kasus tentang Kepuasan Nasabah AbstrakPenelitian ini mengumpulkan data 100 simpanan pada tiga Bank Pembangunan Daerah. Data yang terkumpul kemudian digunakan untuk menganalisis konstruk produk tabungan, kualitas layanan perbankan, dan kepuasan menggunakan analisis faktor untuk memastikan bahwa kelima indikator yang diajukan untuk setiap konstruk memenuhi syarat untuk dianalisis menggunakan metode Structural Equation Model (SEM). Temuan menunjukkan bahwa, kecuali daya tanggap untuk konstruk kualitas layanan perbankan, semua variabel terukur dikatakan dapat mendefinisikan konstruknya. Lebih lanjut, konstruksi produk simpanan dan kualitas layanan berpengaruh positif terhadap kepuasan nasabah dengan dampak dominan terhadap produk simpanan. Artinya, fitur-fitur yang ditawarkan dan kualitas layanan perbankan yang diberikan oleh BPD dapat menarik minat nasabah simpanan karena sudah memiliki kemudahan dengan kualitas produk dan layanan.. Kata kunci: Kualitas produk, fitur produk, kualitas pelayanan, kepuasan nasabah.
Co-Authors Andi Aswan Andi Nur Baumassepe Baharuddin, Gunawan Hafizah Abdul Rahim Ifah Finatri Khaerunnisa Khaerunnisa Maat Pono Nurdin Brasit Rachmi Anugerah Mahmud Ramliah Rachmat