Article Per Year (5 Year)
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All Journal HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Nurul Latifa Maulani
Finance Analyst of HMS
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Factor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City Nurul Latifa Maulani; Dian A.S Parawansa; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 3 No 1 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i1.411

Abstract

This study aims to analyze the factors affecting business performance and competitive advantages in modern retail stores in Makassar City. The purposive sampling method was used by selecting 100 respondents who privately own a modern retail store for more than 5 years. Data were analyzed using path analysis in SPSS 21 Programs. The results found that competitive advantages had a positive and significant effect on variable market orientation, marketplace innovation, and entrepreneurial orientation factors in modern retail stores in Makassar City. Market orientation and entrepreneurial orientation are also found to impact business performance. In this study, competitive advantage can mediate the effect of market orientation and market place innovation on business performance
Co-Authors Andi Nur Baumassepe Dian A.S Parawansa