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All Journal HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Dian A.S Parawansa
Economics and Business Faculty, Hasanuddin University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Factor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City Nurul Latifa Maulani; Dian A.S Parawansa; Andi Nur Baumassepe
Hasanuddin Journal of Business Strategy Vol 3 No 1 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i1.411

Abstract

This study aims to analyze the factors affecting business performance and competitive advantages in modern retail stores in Makassar City. The purposive sampling method was used by selecting 100 respondents who privately own a modern retail store for more than 5 years. Data were analyzed using path analysis in SPSS 21 Programs. The results found that competitive advantages had a positive and significant effect on variable market orientation, marketplace innovation, and entrepreneurial orientation factors in modern retail stores in Makassar City. Market orientation and entrepreneurial orientation are also found to impact business performance. In this study, competitive advantage can mediate the effect of market orientation and market place innovation on business performance
The Influence of Service Quality in Increasing Competitiveness and Consumer Satisfaction Suryadi Amin; Dian A.S Parawansa; Andi Aswan
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.496

Abstract

The purpose of this study is to analyze the effect of service quality on customer satisfaction using competitiveness as a mediating variable at Depo Petikemas, a unit business of PT. Industrial Estate of Makassar (Persero). This study uses a quantitative approach with path analysis. The data was obtained by distributing questionnaires to 60 respondents from 30 enterprise consumers. The results of the study indicate that when the company provides quality services, the company’s competitiveness will be stronger as the company ensures customer satisfaction to those who use services at the Petikemas Depo at PT. Industrial Estate of Makassar (Persero).
Co-Authors Andi Aswan Andi Nur Baumassepe Nurul Latifa Maulani Suryadi Amin