HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Vol 3 No 1 (2021): Hasanuddin Journal of Business Strategy

Factor Affecting Business Performance and Competitive Advantages in Modern Retail Strore in Makassar City

Nurul Latifa Maulani (Finance Analyst of HMS)
Dian A.S Parawansa (Economics and Business Faculty, Hasanuddin University)
Andi Nur Baumassepe (Economics and Business Faculty, Hasanuddin University)

Article Info

Publish Date
29 Jan 2021

Abstract

This study aims to analyze the factors affecting business performance and competitive advantages in modern retail stores in Makassar City. The purposive sampling method was used by selecting 100 respondents who privately own a modern retail store for more than 5 years. Data were analyzed using path analysis in SPSS 21 Programs. The results found that competitive advantages had a positive and significant effect on variable market orientation, marketplace innovation, and entrepreneurial orientation factors in modern retail stores in Makassar City. Market orientation and entrepreneurial orientation are also found to impact business performance. In this study, competitive advantage can mediate the effect of market orientation and market place innovation on business performance

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Journal Info
HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Website

Abbrev

HJBS

Publisher

Universitas Hasanuddin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability ...