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All Journal HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Suryadi Amin
Containers Depo of PT. Industrial Estate of Makassar (Persero)
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Service Quality in Increasing Competitiveness and Consumer Satisfaction Suryadi Amin; Dian A.S Parawansa; Andi Aswan
Hasanuddin Journal of Business Strategy Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy
Publisher : Magister Management, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjbs.v3i4.496

Abstract

The purpose of this study is to analyze the effect of service quality on customer satisfaction using competitiveness as a mediating variable at Depo Petikemas, a unit business of PT. Industrial Estate of Makassar (Persero). This study uses a quantitative approach with path analysis. The data was obtained by distributing questionnaires to 60 respondents from 30 enterprise consumers. The results of the study indicate that when the company provides quality services, the company’s competitiveness will be stronger as the company ensures customer satisfaction to those who use services at the Petikemas Depo at PT. Industrial Estate of Makassar (Persero).
Co-Authors Andi Aswan Dian A.S Parawansa