HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Vol 3 No 4 (2021): Hasanuddin Journal of Business Strategy

The Influence of Service Quality in Increasing Competitiveness and Consumer Satisfaction

Suryadi Amin (Containers Depo of PT. Industrial Estate of Makassar (Persero))
Dian A.S Parawansa (Economics and Business Faculty, Hasanuddin University)
Andi Aswan (Economics and Business Faculty, Hasanuddin University)

Article Info

Publish Date
30 Oct 2021

Abstract

The purpose of this study is to analyze the effect of service quality on customer satisfaction using competitiveness as a mediating variable at Depo Petikemas, a unit business of PT. Industrial Estate of Makassar (Persero). This study uses a quantitative approach with path analysis. The data was obtained by distributing questionnaires to 60 respondents from 30 enterprise consumers. The results of the study indicate that when the company provides quality services, the company’s competitiveness will be stronger as the company ensures customer satisfaction to those who use services at the Petikemas Depo at PT. Industrial Estate of Makassar (Persero).

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Journal Info
HASANUDDIN JOURNAL OF BUSINESS STRATEGY
Website

Abbrev

HJBS

Publisher

Universitas Hasanuddin

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

It is an open access online journal in the field of applied management and published four times in a year in February, May, July, and October. The journal is designed for professionals and researchers to convey their findings of business concepts, thoughts, and new strategies for business viability ...