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Atef Fahrudin
Universitas Padjadjaran
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EFEKTIVITAS VIDEO YOUTUBE “WONDERFUL INDONESIA: A VISUAL JOURNEY” SEBAGAI SARANA PROMOSI PARIWISATA INDONESIA Atef Fahrudin; Siti Karlinah; Herlina Agustin
Mediakom : Jurnal Ilmu Komunikasi Vol 4, No 1 (2020)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2020.v4i1.2492

Abstract

Industri pariwisata kini tengah dihadapkan dengan tantangan zaman dengan hadirnya konsep Tourism 4.0 yang mengharuskan Indonesia berbenah diri dalam menghadapi konsep tersebut. Lahirnya tren Tourism 4.0 telah mengubah keseluruhan siklus ekosistem kepariwisataan, termasuk menjadi penyebab bergesernya budaya siber wisatawan yang salah satu contohnya bisa dilihat pada perubahan proses pengambilan keputusan berwisata orang-orang di era ini, dimana orang-orang menjadikan media sosial sebagai sumber rujukan dalam menetapkan destinasi wisata mereka. Kolom komentar di YouTube kadang-kadang menjadi sebuah review bagi siapapun yang membacanya, dikarenakan orang-orang menuliskan pendapat ataupun pengalaman mereka terkait konten disana. Hal ini membuat YouTube memungkinakan untuk menjadi sarana promosi termasuk didalamnya promosi destinasi pariwisata. Penelitian ini di buat dengan tujuan untuk mencari tahu sejauh mana efektifitas video yang diunggah di YouTube sebagai sarana untuk mempromosikan destinasi pariwisata Indonesia.
Framing Dedi Mulyadi's Vasectomy Policy in International Media: A Comparative Analysis Using Entman's Framing Theory and Its Implications for Indonesia's Public Diplomacy Tris Dina Susanti; Atef Fahrudin
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 2 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i2.5045

Abstract

This study examines the international media's portrayal of the vasectomy policy as a prerequisite for accessing social assistance, as proposed by West Java Governor Dedi Mulyadi. Using Robert Entman's theoretical framework, this research examines how three international media outlets (Channel News Asia, South China Morning Post, and The Telegraph) frame this controversial policy through four key elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The research method employs qualitative framing analysis with a systematic approach to the news corpus from the three media outlets. Results indicate that all three media outlets use negative framing with a dominance of moral evaluation (90%) and problem definition (85%), yet with different strategies: SCMP uses a "discriminatory policy" frame (9/10), Telegraph emphasizes "human rights violation" (8/10), and CNA employs a "governance problem" approach (7/10). Differences in intensity and editorial tone reflect the geographical and ideological orientations of each media outlet, with the SCMP being the most critical, the Telegraph focusing on international human rights standards, and CNA adopting a more contextual approach to the complexities of Southeast Asia. This study confirms the relevance of Entman's theory in the digital era and reveals that treatment recommendation is the most diverse element in international framing. These findings offer strategic implications for Indonesia's public diplomacy, suggesting the development of targeted and proactive communication strategies in response to the evolving global media landscape.
Constructing 'the Best Interests of the Child' in Digital Space Governance: A Critical Discourse Analysis of Government Regulation No. 17 of 2025 Atef Fahrudin
Jurnal Komputer, Informasi dan Teknologi Vol. 6 No. 1 (2026): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v6i1.3802

Abstract

This study aims to examine how the concept of "the best interests of the child" is constructed in Indonesia's Government Regulation No. 17 of 2025 concerning Electronic System Governance for Child Protection, and to identify the digital child protection paradigm embedded within this regulatory framework. The method employed is Norman Fairclough's Critical Discourse Analysis, examining the regulation through three dimensions: textual analysis of lexicon, grammar, and modality; discursive practice analysis of production, consumption, and intertextuality; and social practice analysis of power relations and underlying ideologies. The results reveal that "the best interests of the child" is operationalized through three fundamental dimensions: normative prioritization placing children's rights above commercial interests (Article 8b), age-appropriate design mechanisms with five granular age categories (Article 20), and privacy by design approach shifting from reactive to anticipatory protection (Articles 2, 10). The regulation constructs a hybrid paternalistic-participatory paradigm, mandating parental consent while providing children limited agency through reporting mechanisms (Articles 9, 23). Notably, it prohibits profiling and deceptive design, fundamentally challenging surveillance capitalism's business model. State-centric governance with stringent corporate accountability characterizes the power relations, adopting UK's Age-Appropriate Design Code principles with contextual adaptations. The conclusion indicates that PP 17/2025 successfully translates abstract principles into enforceable technical obligations, positioning Indonesia within global regulatory convergence while maintaining local contextualization, though implementation challenges remain regarding digital literacy gaps, cross-border enforcement, age verification mechanisms, and cultural pluralism considerations.
Membedah Retorika Politik Presiden Prabowo Subianto pada Pidato Hari Buruh Internasional 2026 di YouTube: Analisis Retorika Aristoteles Atef Fahrudin; Galang Ikhwan Aji Sabda
TheJournalish: Social and Government Vol. 7 No. 3 (2026): Social and Government
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v7i3.1129

Abstract

Penelitian ini bertujuan untuk membedah retorika politik Presiden Prabowo Subianto dalam pidato Peringatan Hari Buruh Internasional 2026 yang diunggah pada kanal YouTube resmi Prabowo Subianto. Pidato ini dipilih karena menampilkan gaya komunikasi politik yang khas, memadukan naskah formal kenegaraan dengan improvisasi lisan yang spontan di hadapan massa buruh. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik analisis isi terhadap transkrip audiovisual (file SRT) berdurasi 46 menit 17 detik yang berisi 2.479 kata ujaran. Kerangka analisis yang digunakan adalah teori retorika Aristoteles, yaitu ethos, pathos, dan logos, yang diperkaya dengan lima kanon retorika klasik (inventio, dispositio, elocutio, memoria, dan pronuntiatio). Hasil penelitian menunjukkan bahwa pathos dan logos mendominasi struktur persuasi pidato, ditandai dengan narasi personal tentang latar belakang militer dan pengalaman lima kali mencalonkan diri sebagai presiden, serta pemaparan sejumlah kebijakan konkret seperti Keputusan Presiden Nomor 10 Tahun 2026 dan dua Peraturan Presiden tentang perlindungan pekerja. Ethos dibangun melalui protokol kenegaraan, simbol religiusitas dan pluralisme, serta klaim moral antikorupsi. Dari sisi lima kanon retorika, pidato ini memperlihatkan dispositio yang cair karena Presiden secara eksplisit menyimpang dari naskah yang telah disiapkan, serta elocutio yang mencampurkan register bahasa Indonesia formal, dialek Jakarta yang informal, dan bahasa Jawa pada bagian penutup. Temuan ini memperkuat argumen bahwa retorika politik populis kontemporer di Indonesia memanfaatkan platform digital untuk menampilkan kedekatan emosional sekaligus legitimasi kebijakan
Sentimen Publik terhadap Retorika Politik "Londo Ireng" dalam Pemberitaan BBC News Indonesia Azizul Rahman; Atef Fahrudin; Yustika Widyaningrum
JUSTICE: Journal of Social and Political Science Vol 5 No 2 (2026): JUSTICE: Journal of Social and Political Science
Publisher : JUSTICE Journal Of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/bcjk5175

Abstract

Penelitian ini bertujuan menganalisis sentimen, sikap, sasaran evaluasi, dan tema respons pengguna YouTube terhadap retorika “londo ireng” Presiden Prabowo dalam pemberitaan BBC News Indonesia. Penelitian menggunakan analisis isi komputasional deskriptif terhadap komentar publik yang dikumpulkan melalui antarmuka pemrograman aplikasi YouTube. Pembersihan teks dilakukan minimal agar negasi, tanda baca, dan emoji tetap mempertahankan fungsi maknanya. Klasifikasi sentimen dilakukan oleh IndoBERT berbasis konteks dan diperiksa menggunakan model bahasa kontekstual dengan rubrik semantik yang sama. Kesepakatan antarsistem berada pada tingkat sedang meskipun proporsi kesepakatan mentah tinggi. Analisis menunjukkan dominasi respons negatif dan penolakan, sedangkan dukungan muncul terbatas, terutama berkaitan dengan ketidakpercayaan terhadap media atau lembaga swadaya masyarakat. Temuan menegaskan bahwa sentimen dan sikap tidak identik karena komentar negatif dapat diarahkan kepada media sekaligus mendukung pernyataan Presiden. Ruang komentar berfungsi sebagai arena evaluasi politik, tetapi juga memuat serangan personal, humor, dan sarkasme yang menantang klasifikasi otomatis. Generalisasi dibatasi pada pengguna yang aktif berkomentar pada video tersebut.
Persepsi Pengguna Google Maps Tentang Destinasi Wisata Pantai Batukaras Pangandaran Atef Fahrudin; Rachmaniar Rachmaniar
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.12185

Abstract

Batukaras Beach in Cijulang Subdistrict, Pangandaran Regency, is an increasingly popular coastal tourism destination that has accumulated an extensive digital footprint in the form of user reviews on Google Maps, with an average rating of 4.6 out of 5 based on 1,587 reviews. This study aims to describe Google Maps users’ perceptions of Batukaras Beach through quantitative content analysis of publicly available review content. A descriptive quantitative approach was employed with a population of 1,587 reviews; through scraping using the Thunderbit tool, 223 reviews were obtained, and the sample size was calculated using the Slovin formula with a 7 percent margin of error, yielding 181 reviews selected through simple random sampling. Data were analyzed descriptively, covering the distribution of star ratings, sentiment classification, and keyword-lexicon-based thematic coding. The results show that review sentiment is dominated by positive perceptions (91.2%), followed by neutral (6.1%) and negative (2.8%). The most frequently raised themes were natural attractiveness and scenery (61.3%), comfort and safety (37.6%), tourism activities (33.1%), facilities and cleanliness (32.0%), accessibility and location (21.0%), price and cost (9.4%), and hospitality and service (7.7%). These findings confirm that Google Maps reviews can serve as a relevant source of destination-image data for tourism managers and local government in formulating tourism marketing communication strategies for Batukaras Beach.
The Experience of Transcendental Communication in Tahajud Prayer Among TikTok User @dynsonlyy Syaifuddin Syaifuddin; Atef Fahrudin; Galang Ikhwan Aji Sabda
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 1 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i1.728

Abstract

The digital era transforms religious practices such as Tahajud prayer into a spiritual experience publicly shared and reinterpreted through social media, creating a new reality of transcendental communication within digital spaces. This study aims to understand the meaning of transcendental communication in Tahajud prayer shared by the TikTok user @dynsonlyy through virtual ethnographic analysis of comments and digital interactions. This research employs mixed methods with a sequential explanatory design, combining virtual ethnography, descriptive quantitative analysis, netnography, methodological triangulation, and data visualization to understand transcendental communication comprehensively. Research findings: The study reveals that transcendental communication through Tahajud prayer on TikTok is personal, collective, and significantly impactful. From 309 analyzed comments, 88 experiences related to sustenance (rezeki), 63 to inner peace, 52 to education issues, 46 to finance, 41 to family, and 40 to work were identified. One hundred fifty-six comments contained prayer requests, 96 reflected emotional transformation, and 29 noted mystical experiences. TikTok functions as a sacred digital space, enabling authentic spiritual expression and forming a networked religious community, strengthening religious identity while serving as a medium for collective coping and spiritual transformation in the digital era. Conclusion: Transcendental communication in Tahajud prayer on TikTok evolves into digital communal spirituality, dominated by prayer requests and sustenance outcomes, demonstrating real psychological and material effects. 
Co-Authors Azizul Rahman Galang Ikhwan Aji Sabda Herlina Agustin Rachmaniar Rachmaniar Siti Karlinah Syaifuddin Syaifuddin Tris Dina Susanti Yustika Widyaningrum