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All Journal VCD (Journal of Visual Communication Design) Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain
Anak Agung Ngurah Gede Marhendra
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PERANCANGAN IDENTITAS VISUAL REBRANDING CITRA PERUSAHAAN CEMARA CERAMICS (DESIGN OF CEMARA CERAMICS VISUAL REBRANDING IDENTITY) Anak Agung Ngurah Gede Marhendra; Agung Eko Budiwaspada; Sangayu Ketut Laksemi Nilotama
Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Vol. 4 No. 1 (2021): Jurnal Seni & Reka Rancang : Jurnal Ilmiah Magister Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1082.068 KB) | DOI: 10.25105/jsrr.v4i1.10096

Abstract

Abstract Design of Cemara Ceramics Visual Rebranding Identity aims to produce a concept strategy and visual rebranding of the Cemara Ceramics company and produce a Cemara Ceramics rebranding visual identity design in order to encourage the creation of a new identity image. The method in this design uses a 5-stage Design Thinking approach, namely Empathize, Define, Ideate, Prototype and Test. The result achieved is the design of the new Cemara Ceramics corporate identity. With the use of the design thinking method in this research, various problems related to the company image of Cemara Ceramics can be found. The core problem obtained is how to design a strategy and concept of visual identity rebranding to encourage the creation of a new corporate image of Cemara Ceramics.Keywords: visual rebranding identity, concept strategy, design thinkingAbstrak Perancangan Identitas Visual Rebranding Citra Perusahaan Cemara Ceramics ini bertujuan untuk menghasilkan strategi konsep dan visual rebranding perusahaan Cemara Ceramics serta menghasilkan rancangan identitas visual rebranding Cemara Ceramics dalam rangka mendorong terciptanya citra identitas yang baru. Metode dalam perancangan ini menggunakan pendekatan 5 tahapan Design Thinking yaitu Empathize, Define, Ideate, Prototype dan Test. Hasil yang dicapai yaitu rancangan corporate identity Cemara Ceramics yang baru. Dengan adanya penggunaan metode design thinking pada penelitian ini dapat menemukan berbagai permasalahan terkait citra perusahaan Cemara Ceramics. Permasalahan inti yang didapat yaitu mengenai bagaimana merancang strategi dan konsep identitas visual rebranding untuk mendorong terciptanya citra baru perusahaan Cemara Ceramics.Kata kunci: identitas visual rebranding, strategi konsep dan visual, design thinking
Semiotics Study of Kendra Paramita's Illustration in Tempo Magazine Media Anak Agung Ngurah Gede Marhendra
VCD Vol. 4 No. 2 (2019)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v4i2.1321

Abstract

This study was designed to describe the meaning of the Kendra Paramita illustration works. Qualitative descriptive research with material objects in the form of colors, illustrations, layout, and typography as well as formal objects that have meaning in Kendra Paramita's work that can be studied using Charles Sanders Peirce's semiotic theory using icons, indexes, and symbols. The results showed that: (1) Analysis of Kendra Paramita's illustrated works seen from the study of semiotics. From the analysis that has been done, Kendra's illustrative works always show a relationship or relation between signs. Icons, indexes, and symbols both in color, shape and context always explain the meaning contained in each work. With the intention, describing it can be presented implied content in each work following the information sent will be more easily captured and digested by each reader. (2) Most of the issues raised through Kendra's illustrative work include issues: social, political, and economic that occur in Indonesia.
Co-Authors Agung Eko Budiwaspada Sangayu Ketut Laksemi Nilotama