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All Journal JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Jurnal Ilmiah Mahasiswa Komunikasi Media for Empowerment, Mobilization, and Innovation in Research & Community
Yulanda Trisula Sidarta Yohanes
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Humanities Education Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pelatihan Komunikasi Pemasaran Digital dalam Mempromosikan Gerabah Desa Banyumulek, Kediri, Kabupaten Lombok Barat Muhlis Muhlis; Hartin Nur Khusnia; Yulanda Trisula Sidarta Yohanes
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.516

Abstract

Banyumulek Village, Kediri, West Lombok, is a famous pottery producer and visited by many tourists. However, the COVID-19 pandemic resulted in fewer tourists visiting Lombok, thus affecting the sales of pottery produced by Banyumulek Village. Based on this background, this service activity aims to support the promotion of pottery produced by Banyumulek Village residents through digital marketing communication training. The method of implementing this activity is to socialize the importance of using digital media as an online marketing tool during the pandemic and teach participants how to create creative content and attract public attention by utilizing social media to promote Banyumulek Village pottery products. From the results of the activity, it is known that the majority of participants (88.23%) have used social media as promotional media, of which 38.89% used Facebook, 33.33% used WhatsApp, and 27.78% used Facebook, Instagram, and WhatsApp as social media in promoting pottery products. However, the less attractive message design makes the results will be not optimal. To that end, the service team shared knowledge and hands-on practice regarding the preparation of instant messages and shooting techniques to obtain materials or digital promotional content for Bayumulek Village pottery products on the participants' social media.
MANAJEMEN KOMUNIKASI DALAM PROSES PERENCANAAN MEMBANGUN DESTINASI BARU AGROWISATA LEBAH MADU TRIGONA HARAPAN KELUARGA Arighi Dewantara; I Wayan Suadnya; Yulanda Trisula Sidarta Yohanes; Dian Lestari Miharja
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 3 No. 1 (2022): New Media and Society
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Abstract

This study aims to find out how the communication management carried out by the Harapan Keluarga in the planning process of building an agro-tourism destination in Montong Singgan Village. This study used the descriptive qualitative method. In collecting data the researchers used interview, observation, and documentation techniques. The subjects in this study were members of the Harapan Keluarga group while the object in this study was communication management in developing agro-tourism which contained four stages according to George R Terry's theory in Wibowo and Priansa (2017), namely the planning, organizing, execution process. leadership (acting), and controlling (controlling). The results of this study indicate that there are communication management activities carried out by the Harapan Keluarga group in the planning process of agro-tourism development in Montong Singgan Hamlet. The communication management is carried out through the planning stage which is contained in the 5-year work program. This plan becomes a guideline for the Harapan Keluarga group in building this organization, then the organizing stage is carried out, namely in the aspect of human resource management where the position of members in this organization is placed according to their respective competencies. Then the actuanting stage in this group lies in the activities that have been carried out, such as making agro-tourism support facilities, implementing work programs, and so on. Then the controlling stage is carried out by monitoring and evaluating each work program, group members and group development. Thus, the Harapan Keluarga group cannot be separated from communication management in carrying out the entire series in the agrotourism development planning process in Montong Singgan Hamlet, Salut Village. Keywords: Communication Organization, Harapan Keluarga, Trigona Honey.
Analysis of Palm Sugar Enterprises in Kekait Village as an Effort to Advance the Economic and Tourism Sectors Rabiatun Adawiyah; Vina Maulida Rahmani; Dewi Rindiani; Fadhlina Shahira; Dida Ardani Immawansyah; Wira Alfarizi Surya; Fadlan Hakim; Yulanda Trisula Sidarta Yohanes
Media for Empowerment, Mobilization, and Innovation in Research & Community Vol. 1 No. 1 (2025): January-June
Publisher : Future Tecno-Science Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/jtt0zv25

Abstract

The aren palm tree (Arenga pinnata) is a plant that is known to have a variety of uses because almost all parts of the tree can be utilized, ranging from the trunk, leaves, to the nira water produced from male flowers. The palm tree is utilized for various purposes, such as producing palm sugar, making traditional drinks, as well as raw materials for handicrafts and construction. In particular, the community mostly utilizes the nira water produced by the palm tree as an important raw material for making palm sugar. The nira water produced is utilized by a group of people in Kekait Village to produce palm sugar that has a very good quality with a distinctive natural sweet taste without any additional sweeteners. In Kekait village, there is an UMKM called PONEK Sugaren, which plays an important role in producing and developing traditional palm sugar products. The purpose of this palm sugar production is to utilize the abundant nira water as well as a form of community effort to advance the underdeveloped economy in Kekait village. But after this palm sugar product is ready to be marketed, there are obstacles in the form of marketing strategies that are less effective and have not been expanded. So it is necessary to improve the marketing strategy and the need to expand to market the product. The research method we use is a qualitative approach with observation, interview, and documentation methods, in the hope of getting more information and also relevant.
Analysis of Sate Bulayak Micro, Small, and Medium Enterprises (MSMEs) in Advancing the Traditional Economic and Tourism Sector in Sesaot Village Baiq Deswita Karina; Nayla Elsi Abidin; Winda Miranti; Resti Julia; Gheyzna Scharsza; Raquan Mulachela; Aldian Azahari; Yulanda Trisula Sidarta Yohanes
Media for Empowerment, Mobilization, and Innovation in Research & Community Vol. 1 No. 1 (2025): January-June
Publisher : Future Tecno-Science Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/t361dx94

Abstract

This study aims to identify the challenges and development potential of sate bulayak as a local culinary icon supporting the Aik Nyet ecotourism area in Sesaot Village, Narmada District, West Lombok Regency. Using a qualitative approach and participatory method, this research explores in-depth insights through semi-structured interviews, participatory observation, and document analysis. Data were collected from sate bulayak vendors with over 20 years of experience and stakeholders involved in managing the tourism area. The findings reveal that while sate bulayak holds significant potential to attract tourists, several challenges persist, including inadequate waste management, poor road accessibility, and the habit of visitors bringing outside food, which affects local vendors' revenue. Proposed solutions include infrastructure improvements, enhanced waste management, policies providing incentives for local vendors, and intensified promotional efforts to expand the area's tourism appeal. This study highlights the importance of collaboration among the community, vendors, and the government in sustainably developing the economic and tourism potential of local culinary offerings in Sesaot Village.
Co-Authors Aldian Azahari Arighi Dewantara Baiq Deswita Karina Dewi Rindiani Dian Lestari Miharja Dida Ardani Immawansyah Fadhlina Shahira Fadlan Hakim Gheyzna Scharsza Hartin Nur Khusnia I Wayan Suadnya Muhlis Muhlis Nayla Elsi Abidin Rabiatun Adawiyah Raquan Mulachela Resti Julia Vina Maulida Rahmani Winda Miranti Wira Alfarizi Surya