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All Journal The Indonesian Journal of Accounting Research International Journal of Business, Humanities, Education and Social Sciences (IJBHES) International Journal of Business, Law, and Education Jurnal Akuntansi dan Ekonomi Bisnis COMMENT: Journal of Community Empowerment Jurnal Manajemen dan Perbankan (JUMPA) Rahmatan Lil’alamin Journal of Community Services (RLA) BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Erna Fitri Komariyah
Universitas Teknologi Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PENDAMPINGAN TRANSFORMASI DIGITAL PADA UMKM SENADA CRAFT MELALUI OPTIMALISASI MEDIA SOSIAL INSTAGRAM DAN TIKTOK Puspitasari, Winda; Nazira, Erra; Alqurni, Rahmad Ridho; Oktaviani, Tamara; Komariyah, Erna Fitri; Afnan, Akhmad
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): Volume 3 - Nomor 2 - Juli 2025
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v3i2.77

Abstract

Transformasi digital menjadi kebutuhan penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk meningkatkan daya saing di era ekonomi berbasis teknologi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk membantu UMKM Senada Craft, produsen dan penjual aksesori serta kerajinan tangan di Yogyakarta, dalam mengembangkan pemasaran digital melalui media sosial Instagram dan TikTok. Metode yang digunakan meliputi survei awal, analisis kebutuhan, pembuatan dan optimasi akun media sosial, pembuatan konten pemasaran, distribusi konten, serta monitoring dan evaluasi hasil. Hasil kegiatan menunjukkan peningkatan interaksi media sosial dan indikasi kenaikan omzet harian sebesar 5–10%. Penerapan strategi digital ini mempermudah UMKM dalam menjangkau konsumen lebih luas, meningkatkan brand awareness, serta membuka peluang penjualan online. Ke depan, diperlukan pendampingan lanjutan agar pemilik UMKM mampu secara mandiri mengelola pemasaran digital secara konsisten.
Branding Inklusif: Pemberdayaan UMKM Disabilitas melalui Workshop Storytelling dan Fotografi Rofiqoh, Ifah; Komariyah, Erna Fitri; Andiyansari, Popi; Ma'rifah, Amrina Amar; Sari, Fenti Novita
Rahmatan Lil 'Alamin Journal of Community Services Volume 5 Issue 2, 2025
Publisher : Department of Accounting, Faculty of Business and Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/RLA.Vol5.iss2art5

Abstract

This community service program aims to boost the capacity of disabled SMEs in Malang Raya through mentoring in storytelling and product photography as a strategy to strengthen inclusive branding. The activity was implemented collaboratively by Universitas Teknologi Yogyakarta (UTY) and Lingkar Sosial Indonesia (Linksos) at the Malang Creative Center, involving disabled MSMEs from Malang City, Batu City, and Malang Regency. The process followed a participatory approach, including planning, training, and evaluation stages. The evaluation was carried out through pre-test and post-test assessments using 12 indicators of narrative and visual skills. The results showed a notable increase in the average Respondent Achievement Level from 3.63 (Good) before the training to 4.01 (Very Good) afterward. The most significant improvements appeared in photography skills and creating attractive product photos, reflecting participants’ better visual ability to present their products both aesthetically and communicatively. The progress in brand storytelling was moderate, indicating the need for additional mentoring to enhance narrative skills for building a consistent brand image. Overall, this training successfully improved the visual and narrative communication abilities of disabled SMEs participants, fostering more inclusive and competitive branding practices.
Co-Authors Akhmad Afnan Alqurni, Rahmad Ridho Andiyansari, Popi Anggit Esti Irawati Anggraeni, Rahayu Indah Ardiatus Subekti, Gemelthree Budiwibowo, Triyono Cahyanindyah, Permatasari Desi Triyani Frendy Frendy Gemelthree Ardiatus Subekti Hani’ah, Umi Ifah Rofiqoh Kusuma, Andre Wahyu Lilis Endang Wijayanti, Lilis Endang Ma'rifah, Amrina Amar Nazira, Erra Oktaviani, Tamara Permatasari Cahyaningdyah Pradana, Celvin Bagus Prasaja, Mukti - Puspitasari, Winda Putri, Alfina Syahara Rahmawati, Ulfa Rizki Ramadhani Sari, Fenti Novita Triyani, Desi Ul Albab, Farah Nisa Wijayanti, Dini Astri