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All Journal Kontribusia : Research Dissemination for Community Development Jurnal Manajemen Dan Bisnis Ekonomi
Hatta Hatta
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Pedal Powered Water Pump Application To Support Irrigation Activities In Carat Village, Gempol District, Pasuruan Regency, East Java Province Hatta Hatta; Mochammad Mochammad; Tjahjani IK; awang wicaksono
Kontribusia : Research Dissemination for Community Development Vol 2 No 2 (2019)
Publisher : OJS Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (506.786 KB) | DOI: 10.30587/kontribusia.v2i2.999

Abstract

In this PKM program, our partner is a fruit farmer in Carat Village, which is the name of a village in GempolDistrict, Pasuruan Regency, East Java Province. This village actually has the opportunity to develop in the plantation sector with its main plants cucumber, cantaloupe, cucumber mas, and roses. However, it is constrained by the condition of very barren rice fields and plantations covering an area of 60 hectares, due to the lack of support for the local irrigation system currently being implemented. Based on interviews and observations in the field, there are 2 main focuses of the problems currently faced by partners, namely: 1) The production sector is caused by the large amount of energy that must be spent to drawwater from the well with the distance of the water source to the plantation using simple equipment and 2). Field of management due to the under-optimal distribution of crop yields and monitoring functions of yields in each period. Some of the things planned by the PKM team are innovating bicycles which are named pedal power as plantation irrigation equipment and solutions in the field of production, as well as providing training and mentoring in financial reporting as a solution in the field of management. The purpose of this activity is to realize a system improvement, increase crop production, and create effective, efficient and competitive management. This activity was realized with an approach in the form of making a sustainable cooperation program untilthe end of PKM, creating a family atmosphere between the two and understanding that the problems experienced werea shared problem so that they could be solved together according to the level of responsibility to achieve the expectedbenefits, namely increased yields, production and productivity and competitiveness, independence and welfare of thecommunity.
Strategi Pemasaran UMKM Dalam Meningkatkan Pendapatan Keluarga Pada Usaha Kerupuk Ikan SPN di Kelurahan Tanjung Sari, Kecamatan Jambi Timur, Kota Jambi Hatta Hatta; Sissah Sissah; Anzu Elvia Zahara
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 2 (2023): April : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.639 KB) | DOI: 10.54066/jmbe-itb.v1i2.157

Abstract

Tujuan imelakukan ipenelitian iini iadalah iuntuk imengetahui iStrategi ipemasaran iyang idapat i diterapkan idan ifaktor iyang ipaling iberpengaruh iterhadap ikeberhasilan usaha ipada iusaha ikeluarga ikerupuk iikan iSPN iDalam iMeningkatkan iPendapatan ikeluarga iDi i Kelurahan iTanjung iSari iKecamatan iJambi iTimur, iKota iJambi. iMetode ianalisis imenggunakan ianalisis ideskriptif idari ihasil iwawancara iyang idilakukan ikepada ipengelola iusaha ikrupuk iikan iSPN. iHasil ipenelitian imenemukan ibahwa iPenerapan istrategi ipemasaran iislami iusaha ikerupuk iikan iSPN idilakukan idengan imerapkan istrategi iSyariah iMarketing (Strategi iPemasaran iSyariah), iSyariah iMarketing iTactic imelalui istrategi i3P iyaitu iProduk i(Product), iHarga i(Price), iTempat i(Place) idan iPromosi i(Promotion), idan iSyariah iMarketing iValue iyang isudah idilakukan isengan ibaik. iFaktor ipendukung idalam ikegiatan ipemasaran iusaha ikerupuk iIkan iSPN iini i adalah ipelanggan itetap iyang isetia isehingga irasa iharus itetap idipertahankan, ipemanfaatan isumber idaya iinternal idari ikeluarga iyang imebuat iefisiensi ibiaya iatau ipengeluaran iproduksi. iFaktor ipenghambat ikegiatan ipemasaran iadalah imodal iyang idimiliki isedikit ikarena iproduksi iyang idilakukan ihanya imenggunakan icara imanual. iMaka iakan imenghambat iuntuk imemproduksi isesuai idengan itarget ipada isaat ibanyak ipesanan idari ipelanggan. iSelain iitu ibelum imenemukan ikaryawan iatau ipekerja iyang icocok ikarena iterbukti iselama iberdirinya ikrupuk iikan iSPN ibelum imemiliki ikaryawan iyang itetap.
Co-Authors Anzu Elvia Zahara awang wicaksono Mochammad Mochammad Sissah Sissah Tjahjani IK