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All Journal International Journal of Management Progress Center of Economic Students Journal (CSEJ)
Ilham Labbase
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Quality of Service, Image, and Business Ethics on Satisfaction and Loyality of Patients in Hospitals in Makassar City Aslan Azhari; Basri Modding; Ilham Labbase; Annas Plyriadi
International Journal of Management Progress Vol. 1 No. 2 (2020): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v1i2.558

Abstract

Research related to the Effect of Service Quality, Image, and Business Ethics on Patient Satisfaction and Loyalty at Hospitals in Makassar City. This research was conducted which aims to: (1) test and analyze the effect of service quality, image, business ethics on patient satisfaction, (2) test and analyze the effect of service quality, image, business ethics on patient loyalty, (3) test and analyze the effect satisfaction with patient loyalty, (4) test and analyze the indirect effect of service quality, image, and business ethics on patient loyalty through mediating patient satisfaction. This study uses primary data through distributing questionnaires to a total of 203 inpatients as samples from the total number of patients in 2018 totaling 69.337, data collection was carried out from December 2019 to January 2020. Data were analyzed using Structural Equation Modeling (SEM) analysis with program assistance AMOS and SPSS. The results showed that (1) service quality, image, and business ethics had a positive and significant direct effect on patient satisfaction, (2) service quality, image, and business ethics had a positive and significant direct effect on patient loyalty, (3) satisfaction has a positive and not significant direct effect on patient loyalty, (4) an indirect relationship of service quality, image, and business ethics, through mediation satisfaction has a positive and not significant effect on patient loyalty. This means that the provision of good quality services, the application of the hospital's image, and the application of ethical behavior will have a direct role in patient satisfaction and loyalty. Patient satisfaction does not significantly affect patient loyalty due to the existence of a system of tiered referral system which makes it impossible for patients to directly choose the hospital, except in an emergency. Quality of service, image, and business ethics through satisfaction has a positive and not significant effect on patient loyalty. This shows that patient satisfaction is not able to mediate to have a significant influence on patient loyalty.
Pengaruh Content Marketing dan Brand Awareness Terhadap Keputusan Pembelian Produk Skincare di Kalangan Mahasiswa Gen Z FEB - UMI Naurah Ruqayah Faizah; Ilham Labbase; Ackhriansyah Achmad Gani
Center of Economic Students Journal Vol. 9 No. 2 (2026): April - Juni (2026)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56750/rwad5c81

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Content Marketing dan Brand Awareness terhadap keputusan pembelian produk perawatan kulit di kalangan mahasiswa Generasi Z FEB-UMI. Penelitian ini menggunakan pendekatan kuantitatif dengan data primer yang diperoleh melalui kuesioner yang dibagikan kepada 79 mahasiswa dari angkatan 2022. Analisis data dilakukan menggunakan regresi linier berganda dengan bantuan perangkat lunak IBM SPSS, diawali dengan pengujian asumsi klasik dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa Content Marketing dan Brand Awareness berpengaruh positif dan signifikan terhadap keputusan pembelian produk perawatan kulit. Konten pemasaran yang menarik, informatif, dan relevan, bersama dengan tingkat Brand Awareness yang tinggi, dapat meningkatkan kepercayaan dan keyakinan mahasiswa dalam mengambil keputusan pembelian. Temuan ini menegaskan bahwa Content Marketing dan Brand Awareness merupakan faktor penting dalam memengaruhi keputusan pembelian produk perawatan kulit di kalangan mahasiswa Generasi Z FEB-UMI.
Co-Authors Ackhriansyah Achmad Gani Annas Plyriadi Aslan Azhari Basri Modding Naurah Ruqayah Faizah