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All Journal LINGUISTIK : Jurnal Bahasa dan Sastra MANNERS Management and Entrepreneurship Journal JURNAL PENDIDIKAN, HUMANIORA, LINGUISTIK DAN SOSIAL (JAGADDHITA) Accounting Research Journal GEMBIRA (Pengabdian Kepada Masyarakat)
Tina Merlina
Unknown Affiliation
Religion Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : LINGUISTIK : Jurnal Bahasa dan Sastra

 1 
Politeness Strategies Instagram Account @bdg.dukcapil In Responding to Comments Merlina, Tina; Leksmana, Kusnadi Kibet
Linguistik : Jurnal Bahasa dan Sastra Vol 10, No 2 (2025): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v10i2.240-249

Abstract

This research aims to determine politeness strategies Instagram account @bdg.dukcapil in responding to comments. Researchers took data from some comments on the Instagram account @bdg.dukcapil which were replied to by the @bdg.dukcapil account. This research is a qualitative research. To analyze the politensess strategies, researchers used the theory of Brown and Levinson. The results of the research show that Instagram account @bdg.dukcapil using positive politeness strategies and negative politeness strategies in responding to comments from commentators. It is hoped that this research provide input for the Bandung  Disdukcapil Instagram account to develop ways to respond to comments from commentators. Other  objects such as products, figures, or influencers, and news can be used for further research.
Analysis of Advertising Language Use and Media Utilization on YouTube in Promoting Universitas Nurtanio Bandung Merlina, Tina
Linguistik : Jurnal Bahasa dan Sastra Vol 9, No 3 (2024): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v9i3.525-532

Abstract

This research aims to determine the use of language and language functions in Universitas Nurtanio Bandung promotional content on YouTube. In addition, this research also aims to determine the use of YouTube media in promoting Universitas Nurtanio Bandung. Researchers took data from several videos on the YouTube channel of Universitas Nurtanio Bandung. This research is a qualitative research. To analyze language use and language functions, researchers used the theory of Searle (1969). The results of the research show that the promotional advertising content of Universitas Nurtanio Bandung on YouTube uses illocutionary acts in the form of assertive and directive speech acts. The function of this speech is convival and colaborative. Universitas Nurtanio Bandung actively uses YouTube to promote the university. It is hoped that this research can provide input for UNNUR to use advertising language more in the form of offers and recommendations. Content promotion on other social media such as Tiktok or Instagram can be used for further research.Keywords: Language, Speech Act, YouTube
Co-Authors Anisa Shintiani Apriyanti Apriyanti Desta Sulaesih Fransisca, Yuniati Kusnadi Kibet Leksmana Leksmana, Kusnadi Kibet Lesmana, Kusnadi Kibet Lia Maulia Novalia, Nidya Rosaria Mita Amalia Sutrisna, Wawan Asad Tria Meisya Aziti Yuniati Fransisca