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All Journal Jurnal IPTA Abdimasku : Jurnal Pengabdian Masyarakat Sadar Wisata: Jurnal Pariwisata Prosiding Konferensi Nasional PKM-CSR Media Bina Ilmiah
Stephanie Theodora Mulyono
Universitas Pelita Harapan
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Journal : Jurnal IPTA

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PERAN SERVICESCAPE DALAM PENYELENGGARAAN SEBUAH EVENT Stephanie Theodora Mulyono
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p11

Abstract

This research analyzes the role of servicescape in organizing an event. The unit analysis is an event organized by the Travel Industry Management Study Program, School of Hospitality and Tourism, Universitas Pelita Harapan, namely the 8th Annual National Guiding Competition 2018. The main objective of this research is to see the effect of servicescape on the satisfaction of stakeholders of the guiding competition event. Sampling was done by means of simple random sampling. The data obtained to analyze the independent variable (servicescape) on the dependent variable (satisfaction). The results showed that the servicescape had a significant effect on the satisfaction of the stakeholders of the guiding competition event.
Co-Authors Anugerah Agungputranto Astrid , Astrid Astrid, Astrid Aurlicia Liando Gloria Blessing Gosal Manopo Gloria Blessing Gossal Manopo Hanshen, Hanshen Johannes Kurniawan Johannes Kurniawan Nova I. B. Sitoru Pakpahan, Rosdiana Reagan Brian Reagan Brian Theresia Chandra Yustisia Kristiana