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All Journal Jurnal Ilmu Komunikasi Jurnal Pemberdayaan Masyarakat ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmu Komunikasi dan Bisnis
Theresia Lavietha V. Lolita
Universitas Multimedia Nusantara
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Enhance The Awareness Of Food Waste Management Through The Digital World Maria Advenita Gita Elmada; Angga Ariestya; Citra Indah Lestari; Theresia Lavietha V. Lolita; Rani Aryani Widjono
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.882 KB) | DOI: 10.37695/pkmcsr.v3i0.794

Abstract

Food waste is one of many environmental issues in Indonesia that need to be solved. One of the solution to the problem is to manage the food waste and turn it to be something useful such as biogas and organic fertilizer. Yayasan Rumah Energi, an Indonesian NGO, is focusing themselves in this matter, they already found the way to manage the food waste, but then, they still need help to spread the awareness to the society. To help the organization, the team then using the digital world, to reach more people in the society. Another reason of using the digital channel is that in the time of pandemic, it is not possible to host an off-air event. The activity starting from analyzing the problem of the communication, setting the goals and objectives, preparing the strategy, coaching the communication personnel, and hosting digital event. Through the digital event, the team has raised awareness and get more people interested in the matter of food waste management
Characteristics of Influencer Relations: A Literature Review Theresia Lavietha Vivrie Lolita
Jurnal Ilmu Komunikasi Vol 20, No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.6898

Abstract

Ensuring a collaboration in influencer relations remains authentic, organic, and transparent remains a tricky compensating act and can be challenging for many companies and influencers to keep up though influencer relations have existed for a long time. This research aims at providing an exhaustive summary of the literature relevant to the characteristics of influencer relations. This study conducted a narrative literature review on influencer relationships which have features: 1) The communication aim is primarily at the opinion market and directly influencing the formation of opinions; 2) The goals usually are image and reputation enhancement, information and knowledge transfer; 3) Credibility and transparency of communication are crucial for achieving the goal; 4) Evaluation using image and reputation indicators, interactions, and sentiment analysis. This study suggests that strategic approaches focus on influencer relationships that spotlight authenticity to bring organizations accomplishment in influencer partnership. The research recommends the stages of corporate public relations to maintain authentic influencer relationships in adapting to the ever-changing communication landscape.
Raising public awareness of the ecological benefits of screwpine trees through online and offline campaigns (research conducted at SDN 03 Panggarangan Village, Bayah, Banten) Asmarantika, Rossalyn Ayu; Putranto, Teguh Dwi; Lolita, Theresia Lavietha Vivrie
Jurnal Pemberdayaan Masyarakat Vol 11, No 2 (2023): Jurnal Pemberdayaan Masyarakat (Article in Progress)
Publisher : Program Studi Pengembangan Masyarakat Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37064/jpm.v11i2.17544

Abstract

SAPA LAUT is a sustainable campaign activity that aims to increase public awareness of the importance of maintaining the marine pandanus (screwpine plant) ecosystem in coastal areas. The method used in this activity is Participatory Action Research (PAR) with several stages. The SAPA LAUT series of activities were carried out online through Instagram for donations and dissemination of information about sea pandanus. Meanwhile, the offline campaign was carried out at SDN 3 Panggarangan. In the offline campaign, the activity was divided into 3 sessions, namely educational sessions, sea pandan planting sessions, and donation handover. As a result, a donation of Rp 7,077,000 was obtained from the online campaign, planting 300 sea pandanus tree seedlings and handing over donations to SDN 3 Panggarangan. The first activity, which was held at SDN 3 Panggarangan, Bayah, Banten, involved students and teachers of SDN 3 Panggarangan, UMN students, and volunteers of the South Lebak Mitigation Cluster (GMLS).
TikTok and B2B Branding: A Creative Approach to Video Marketing Insights from a Digital Agency Study Matthew -; Theresia Lavietha Vivrie Lolita
Jurnal Ilmu Komunikasi dan Bisnis Vol 9 No 2 (2024): April 2024
Publisher : Universitas Tarakanita

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36914/4gx4bc48

Abstract

Dalam konteks persaingan bisnis yang semakin intensif dan kemajuan teknologi yang cepat, organisasi bisnis-ke-bisnis (B2B) dituntut untuk proaktif dalam mempromosikan nilai-nilai perusahaan melalui strategi pemasaran video singkat di platform media sosial inovatif. Penelitian ini bertujuan untuk mengungkap bagaimana perusahaan B2B—khususnya, penerima Penghargaan Mitra TikTok Indonesia dari sektor agensi pemasaran digital kreatif—mengembangkan kesadaran merek melalui strategi pemasaran video di TikTok. Dengan menerapkan pendekatan deskriptif kualitatif, penelitian ini mengumpulkan data melalui wawancara dengan manajer yang memiliki tanggung jawab dalam kreasi konten, pengelolaan strategi optimal, dan aktivasi media sosial pada akun TikTok “@doxadigital”. Melalui lensa kerangka kerja pemasaran video, hasil studi menunjukkan bahwa perusahaan telah menerapkan pemasaran video secara terencana dan tepat pada setiap tahapan, mulai dari perencanaan, produksi, hingga aktivasi, sesuai dengan prinsip strategi pemasaran video. Studi ini juga menemukan bahwa perusahaan B2B yang memanfaatkan pemasaran video mendapatkan hasil terbaik ketika mengimplementasikan tayangan berbayar. Namun, penelitian lebih lanjut diperlukan untuk mengeksplorasi bagaimana perusahaan B2B mendefinisikan identitas mereka dengan mengoptimalkan berbagai aspek konten dan mengubah cara interaksi dengan pemangku kepentingan di era komunikasi digital saat ini.
Peningkatan Kapasitas Literasi Digital Sebagai Upaya Mendukung Pendidikan Berkualitas yang Inklusif Veronika Veronika; Rossalyn Ayu Asmarantika; Theresia Lavietha vivrie Lolita; Maria Advenita Gita Elmada; Hanif Suranto
ABDI MOESTOPO: Jurnal Pengabdian Pada Masyarakat Vol 9, No 2 (2026): Juli 2026
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/abdimoestopo.v9i2.7174

Abstract

Community Service Program (PKM) entitled “Enhancing Digital Literacy Capacity as an Effort to Support Inclusive Quality Education” was designed based on the needs of educators from the Mardi Yuana Foundation, representing Rangkasbitung and Labuan. The program to strengthen digital literacy capacity was determined through a situational analysis of educators’ needs in order to promote equitable knowledge and skills in the digital era. Strengthening the capacity of educators is expected to serve as a foundation for improving the abilities of students at the Foundation. This activity was conducted over one day and involved 54 educators, representing teachers from schools in Rangkasbitung and Labuan. The training focused on several topics: the landscape of digital literacy in Indonesia; understanding digital literacy; implications for education; information literacy; and the production of popular content on digital platforms. The content production training provided was podcast production. The program successfully achieved its goal of enhancing teachers’ digital literacy capacity. It is hoped that similar digital literacy enhancement activities for teachers can be carried out more broadly and on a regular basis. In practice, it would be best to tailor the training to groups of teachers based on educational level and the geographic location of their schools.
Co-Authors Ariestya, Angga Asmarantika, Rossalyn Ayu Citra Indah Lestari Gita Elmada, Maria Advenita Matthew - Pricillia Limbono Putranto, Teguh Dwi Rani Aryani Widjono Rossalyn Ayu Asmarantika Suranto, Hanif Veronika Veronika