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All Journal Prosiding Konferensi Nasional PKM-CSR
Arliyanti Nurdin , S.T., M.T
Telkom Institute of Technology Surabaya
Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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Penerapan System Thinking Untuk Peningkatan Branding dan Optimalisasi Manajemen Usaha Pada UKM Handy Craft Az-Zahra Arda Erico Yuda; Wahyu Andy Prastyabudi, S.Kom, MSc.; Muhammad Dzulfikar Fauzi, S.Kom., M.Cs; Arliyanti Nurdin , S.T., M.T
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1326.357 KB) | DOI: 10.37695/pkmcsr.v4i0.1246

Abstract

ABSTRACT MSMEs have an important role in the Indonesian economy, contributing about 60 percent of GDP. But on the other hand, the expansion of SMEs around us is still relatively low. Based on the 2016 BPS economic survey, 63.72 percent of entrepreneurs stated that there were no plans to develop their businesses for various reasons. Moreover, the Covid-19 pandemic has made MSMEs increasingly sluggish because the demand for their product sales has decreased drastically. This service aims to empower and strengthen the business management of the Handy Craft Az Zahra Creation UKM located in Surabaya. In particular, this service focuses on understandingpartners'e mindset and capacity building regarding business management, strengthening branding, and online marketing/distribution. The activity method used is to explore and map problems through direct observation and interviews with partners. Then formulate a solution with a systems thinking approach which is realized in a structured mentoring and training program. The results of this service will provide increased knowledge and managerial skills for partners to improve product quality, manage demand, and develop their business in a sustainable manner. The impact of this service in the future is expected to be a model for similar SMEs, so that the solution framework designed can be duplicated by other SMEs to help business development.. Keywords: business management, online marketing, branding, training, systems thinking
Co-Authors Arda Erico Yuda Fauzi, Muhammad Dzulfikar Wahyu Andy Prastyabudi