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All Journal Prosiding Konferensi Nasional PKM-CSR JURNAL TEKNIK INDUSTRI
Arda Erico Yuda
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Humanities Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Nursing Public Health Social Sciences

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Penerapan System Thinking Untuk Peningkatan Branding dan Optimalisasi Manajemen Usaha Pada UKM Handy Craft Az-Zahra Arda Erico Yuda; Wahyu Andy Prastyabudi, S.Kom, MSc.; Muhammad Dzulfikar Fauzi, S.Kom., M.Cs; Arliyanti Nurdin , S.T., M.T
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 4 (2021): Peran Perguruan Tinggi dan Dunia Usaha dalam Mewujudkan Pemulihan dan Resiliensi Masya
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1326.357 KB) | DOI: 10.37695/pkmcsr.v4i0.1246

Abstract

ABSTRACT MSMEs have an important role in the Indonesian economy, contributing about 60 percent of GDP. But on the other hand, the expansion of SMEs around us is still relatively low. Based on the 2016 BPS economic survey, 63.72 percent of entrepreneurs stated that there were no plans to develop their businesses for various reasons. Moreover, the Covid-19 pandemic has made MSMEs increasingly sluggish because the demand for their product sales has decreased drastically. This service aims to empower and strengthen the business management of the Handy Craft Az Zahra Creation UKM located in Surabaya. In particular, this service focuses on understandingpartners'e mindset and capacity building regarding business management, strengthening branding, and online marketing/distribution. The activity method used is to explore and map problems through direct observation and interviews with partners. Then formulate a solution with a systems thinking approach which is realized in a structured mentoring and training program. The results of this service will provide increased knowledge and managerial skills for partners to improve product quality, manage demand, and develop their business in a sustainable manner. The impact of this service in the future is expected to be a model for similar SMEs, so that the solution framework designed can be duplicated by other SMEs to help business development.. Keywords: business management, online marketing, branding, training, systems thinking
Design of Conceptual Framework for Measuring Operational Performance of Third-Party Logistics Wahyu Andy Prastyabudi; Rizqa Amelia Zunaidi; Nabilla Adinna Cahyani; Hendrawan Widianto; Arda Erico Yuda; Elsa Diaz Yamila
JURNAL TEKNIK INDUSTRI Vol. 10 No. 3 (2020): Volume 10 No 3 November 2020
Publisher : Jurusan Teknik Industri, Fakultas Teknologi Indusri Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.78 KB) | DOI: 10.25105/jti.v10i3.8409

Abstract

Abstract— The logistics business is expected to soar significantly, for which will reach 30 percent by 2020, driven by the growth of transaction of e-commerce. This growth, indeed, requires an apparent concern from the transporter logistics to continuously enhance their performance. On the other hand, the performance of logistics transporters will provide a positive contribution to the increase of LPI (Logistics Performance Index) score of Indonesia. Thus, the development of performance measurement systems is necessary to maintain the competitiveness level of logistic actors. This study provides a comprehensive overview of performance measurement systems in regard to the 3PL (third party logistics) companies. The goal of this study is to develop such a conceptual framework that portrays the essential elements necessary to take into account when implementing performance monitoring system to the 3PL companies. The conceptual framework is established using grounded-theory approach which comprises of four main steps: collecting and mapping data sources, categorizing the data, identifying and naming concepts, and establishing a conceptual model. The framework itself, is constructed into two main stages: 1) developing KPIs, 2) measuring the performance. To exhibit the applicability of the proposed approach, a numerical experiment is provided. This research has two main contributions. First, the study fills the theoretical gap pertaining to the concept of performance assessment systems in case of 3PL companies. Second, in practical view the proposed conceptual framework contributes to the academia by describing the basis of establishing performance monitoring as well as to the practitioners who wish to better measure performance in the transporter logistics.
Co-Authors Arliyanti Nurdin , S.T., M.T Elsa Diaz Yamila Fauzi, Muhammad Dzulfikar Hendrawan Widianto Nabilla Adinna Cahyani Wahyu Andy Prastyabudi Zunaidi, Rizqa Amelia