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All Journal Enrichment : Journal of Management
Tedi Hidayat
Independent Researcher
Economics, Econometrics & Finance

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Covid 19 Pandemic: Enhancing Customer Loyalty to The Existence of Traditional Market Zaky Putra Pratama; Dessy Kurnia Sari; Donard Games; Tedi Hidayat
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

Observations were conducted to clarify the alleged problem, in which identified problems such as seller friendliness in transactions, personal service, and price fluctuations still unsportsmanlike, and it became triggers for customers to switch and following modern markets offered. This paper aims to examine the effect of service quality and price to enhancing customer loyalty in traditional market, through customer satisfaction. By using purposive as sampling technique and screening method to ensure our target. Our questionnaires in online form, and 82 feedbacks received. The data was analyzed by assisting PLS Software Vs 3.3. We found customer satisfaction significantly contributes to the relationship between service quality and price on customer loyalty partially mediated. This contribution strongly supports the previously insignificant effect of price on loyalty of traditional market customers
Customer Loyalty Research : The Cases of Existing E-Commerce Platforms Dea Cyntika Usmed; Syafrizal; Alfitman; Fera Yuliani; Tedi Hidayat
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (839.187 KB)

Abstract

Customer loyalty has become primary challenge to the existing e-commerce platforms in the competitive business environment. This research aims to determine the effects of several variables related elements to increasing customer loyalty in the digitalization, such as social media marketing, online customer experience, satisfaction, and positive word of mouth. We received 252 feedbacks, then the data were analyzed by assisting PLS 3.3 Software through the technique of SEM. We found there are fifth hypothesis in line with expectation, and two of them are rejected.
Co-Authors Alfitman Alfitman Alfitman Alfitman Dea Cyntika Usmed Donard Games Fera Yuliani Sari, Dessy Kurnia Syafrizal Zaky Putra Pratama