Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Enrichment : Journal of Management
Maruf Maruf
Universitas Andalas
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Enhancing Repurchase Intention in Retail: the Role of Customer Satisfaction, Service Quality, and Product Assortment Tessa Desara; Verinita Verinita; Maruf Maruf; Tedi Hidayat
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.304 KB)

Abstract

High competition in retail sector has encourage the actors to keep their attention to estimate next sales volume through determine repurchase intention. This study aims to find out the effects of product assortment and service quality on repurchase intention directly, and through mediating impact of customer satisfaction indirectly. We received 222 feedback online questionnaires through the technique of purposive sampling. Then, we were analyzed by assisting of PLS and SPSS Vs. 26 to descriptive analysis and SEM. We found all of the hypothesis proposed are supported, and partial contribution by customer satisfaction in both indirect effects
Co-Authors Tedi Hidayat Tessa Desara Verinita, Verinita