Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Universitas Bung Hatta Enrichment : Journal of Management
Maruf Maruf
Universitas Andalas
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Enhancing Repurchase Intention in Retail: the Role of Customer Satisfaction, Service Quality, and Product Assortment Tessa Desara; Verinita Verinita; Maruf Maruf; Tedi Hidayat
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (936.304 KB)

Abstract

High competition in retail sector has encourage the actors to keep their attention to estimate next sales volume through determine repurchase intention. This study aims to find out the effects of product assortment and service quality on repurchase intention directly, and through mediating impact of customer satisfaction indirectly. We received 222 feedback online questionnaires through the technique of purposive sampling. Then, we were analyzed by assisting of PLS and SPSS Vs. 26 to descriptive analysis and SEM. We found all of the hypothesis proposed are supported, and partial contribution by customer satisfaction in both indirect effects
Examining the Effects of Environmental Concern, Attitude, and Perceived Behavioral Control on Generation Z’s Purchase Intention for Recycled Fashion Products Aziza Safira Farhan; Ratni Prima Lita; Maruf Maruf
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30001

Abstract

The fashion industry significantly contributes to environmental degradation, particularly through textile waste and carbon emissions. Recycled fashion products have emerged as an alternative to promote sustainable consumption. Although Generation Z is recognized for having a high level of environmental concern, the dynamics underlying the formation of purchase intention toward recycled fashion products require deeper understanding. This study aims to examine the effects of environmental concern, attitude, and perceived behavioral control on Generation Z’s purchase intention toward recycled fashion products. This research adopts a quantitative approach using a survey method involving 115 Generation Z respondents who are familiar with recycled fashion products. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) 4.0. The findings indicate that environmental concern, attitude, and perceived behavioral control have positive and significant effects on purchase intention. These results reinforce the applicability of the Theory of Planned Behavior in explaining purchase intention within the sustainable fashion context and highlight the importance of psychological factors and perceived behavioral control in shaping Generation Z’s purchasing decisions.
Co-Authors Aziza Safira Farhan Ratni Prima Lita Tedi Hidayat Tessa Desara Verinita, Verinita