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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Management and Business Progress
Dedy Dwi Arseto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga Referensi dan Lokasi Terhadap Kepuasan Pelanggan serta Implikasinya Pada Loyalitas Pelanggan UMKM Dimsum Sarah Tebing Tinggi Dhimas Nugroho; Dwi Aqil Andryan; Dedy Dwi Arseto; Indra Welly Arifin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8895

Abstract

This study aims to determine the effect of reference price and location on customer satisfaction and its implications for customer loyalty of Dimsum Sarah Tebing Tinggi UMKM on Dimsum Sarah Tebing Tinggi customers. The research method used is quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) includes: the coefficient of determination / r-square (r2) and hypothesis testing with the t-statistic test and indirect effect test. The results of Smart PLS 3.0 in this study are Reference Price affects Customer Satisfaction at Dimsum Sarah, Location affects Customer Satisfaction at Dimsum Sarah, Reference Price affects Customer Loyalty at Dimsum Sarah, Location affects Customer Loyalty at Dimsum Sarah, Customer Satisfaction affects Customer Loyalty at Dimsum Sarah, Reference Price has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah, Location has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah.
Analisis Keberhasilan UMKM Ditinjau dari Literasi Keuangan, Inovasi Produk dan Jiwa Entrepreneur Di Kelurahan Bandar Sono Kota Tebing Tinggi Indra Welly Arifin; Dedy Dwi Arseto
Management And Business Progress Vol. 5 No. 1 (2026): Management and Business Progress Edisi Juni 2026
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v5i1.326

Abstract

This study aims to analyze the success of Micro, Small, and Medium Enterprises (MSMEs) in terms of financial literacy, product innovation, and entrepreneurial spirit in Bandar Sono Village, Tebing Tinggi City. This study used a qualitative approach with a descriptive research type. Data were collected through observation, interviews, and documentation involving MSME actors selected using purposive sampling techniques. Data analysis was conducted using the Miles and Huberman model through data reduction, data presentation, and conclusion drawing. The results showed that financial literacy helps business actors manage capital and business cash flow effectively. Product innovation was found to increase product attractiveness and business competitiveness, while entrepreneurial spirit encourages business actors to be more creative, confident, and willing to take risks. The study concludes that MSME success is influenced by the ability to manage finances, create product innovation, and possess a strong entrepreneurial spirit.
Co-Authors Dhimas Nugroho Dwi Aqil Andryan Indra Welly Arifin