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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Journal of Ekonomics, Finance, and Management Studies
Dedy Dwi Arseto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga Referensi dan Lokasi Terhadap Kepuasan Pelanggan serta Implikasinya Pada Loyalitas Pelanggan UMKM Dimsum Sarah Tebing Tinggi Dhimas Nugroho; Dwi Aqil Andryan; Dedy Dwi Arseto; Indra Welly Arifin
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 7 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i7.8895

Abstract

This study aims to determine the effect of reference price and location on customer satisfaction and its implications for customer loyalty of Dimsum Sarah Tebing Tinggi UMKM on Dimsum Sarah Tebing Tinggi customers. The research method used is quantitative method using Smart PLS version 3.0. The questionnaire was distributed to 96 respondents. The data analysis method used in the study is the measurement model (outer model), namely the validity test, reliability test, then the structural model (inner model) includes: the coefficient of determination / r-square (r2) and hypothesis testing with the t-statistic test and indirect effect test. The results of Smart PLS 3.0 in this study are Reference Price affects Customer Satisfaction at Dimsum Sarah, Location affects Customer Satisfaction at Dimsum Sarah, Reference Price affects Customer Loyalty at Dimsum Sarah, Location affects Customer Loyalty at Dimsum Sarah, Customer Satisfaction affects Customer Loyalty at Dimsum Sarah, Reference Price has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah, Location has no effect on customer loyalty mediated by Customer Satisfaction at Dimsum Sarah.
Model dan Strategi Permodalan Bagi Petani Berbasis E-commerce Dalam Menghindari Ketergantungan Pada Tengkulak dan Meningkatkan Kesejahteraan Petani Dedy Dwi arseto; Suci Etri Jayanti; Fonaha Hulu
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 11 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i11.9791

Abstract

This research developed a community-based e-commerce model using a modified Research and Development (R&D) approach through Participatory Action Research (PAR). This model combines two main functions: (i) providing more inclusive and transparent access to digital-based micro-capital, and (ii) marketing agricultural products directly to consumers or modern markets without going through middlemen. Key features include simple cash flow recording, capital requirement simulations, and real-time market price information. Field trials through focus group discussions (FGDs) and training demonstrated significant improvements in farmers' managerial skills: financial record-keeping practices increased from 28% to 74%, while 61% of farmers felt more flexible in determining the selling price of their crops. The results of this study confirm that farmer welfare cannot be measured solely by increased productivity but is also determined by equitable access to capital, efficient distribution of produce, and financial and digital literacy. Practically, this model can be an alternative strategy to break dependence on middlemen, increase farmer independence, and encourage more inclusive and sustainable rural agricultural development.
Co-Authors Dhimas Nugroho Dwi Aqil Andryan Fonaha Hulu Indra Welly Arifin Suci Etri Jayanti